蘑菇AV

In the last of five reports in our 鈥淧ayments Ecosystem鈥� collection, we look at what鈥檚 influencing retail sales growth across in-store, online, and social commerce channels鈥攁nd what it means for payment providers.

Instagram launches Trial Reels: Creators can test content with nonfollowers before sharing it widely to cater to increasingly data-driven influencers.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.

Banks cannot meaningfully engage consumers without using social media, but it鈥檚 exposing them to more potential brand damage than ever. They must understand emerging risks and prepare to combat them.

Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

Wrapped 2024 feels more like a beta test than a celebration, hinting at a company spread too thin to please its audience.

Brands invest record amounts in creator partnerships as industry matures: Strategy evolves toward long-term relationships and multi-platform campaigns.