蘑菇AV

So there isn't going to be live sports, there isn't going to be prestige TV. Many of them have no or very little original content that they're paying for. There's not a lot of the most famous, most popular movies, et cetera. You can ramp this thing up. Your licensing fees are low. You're offering it for free. You're just selling advertising.

One similarity though is both places have a huge active and sports culture. So in LA you'll see people running and exercising on the beach. I mean, I live in Santa Monica, so see people come from surfing in the morning. There's not surfing in Finland and people aren't really on the beach exercising, but they are playing a lot of sports and working out.

So, Carina, what's your favorite sport? Let's use an analogy from your favorite sport. Carina Perkins:. Oh, good luck with that. Eventing. Suzy Davidkhanian:. No, he doesn't-. Marcus Johnson:. One more time? Carina Perkins:. Eventing. Marcus Johnson:. Eventing? Carina Perkins:. Eventing. Yeah, it's a three-stage horse sport. Marcus Johnson:. Okay, pick again. Blake Droesch:.

We're already seeing a lot of citizen journalism news clips that are vertical on traditional or connected TV, and we're also seeing more ads take up a part of the screen, which I think can be very effective, especially in sports content, live sports.

I would just add on to the fact that it's a little bit like if you're playing most sports, like basketball, soccer, or whatever. You should probably be going towards where the ball is headed, not where it's been.

Right now, we're at a point where there aren't any big streaming launches on the horizon, aside from a possible sports streaming venture. The prices have risen substantially, the discounts are over, and content spending is being cut in light of increased financial pressures on these companies to turn a profit, and due to Hollywood strikes that took off last year.

One of the key things that I first fell in love with Twitter for is being able to use it as a running chat room when watching sporting events. Twitter is still great for that, but I'm in a couple Discord servers that have effectively replaced that when I watch certain teams and leagues.

People are also buying books and music, toys, technology, furniture, and sports equipment secondhand. And they鈥檙e shopping both for themselves and for others: 1 in 10 UK consumers plans to give more secondhand or refurbished gifts this holiday season, per a July 2023 survey by Censuswide for eBay. Secondhand shopping habits vary by generation.

A strong pipeline of sporting events will fuel this surge. The next several years represent a boon for marketers in France looking to benefit from the uplifts that large events can bring.

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

So yeah, to Max's point, WBD, getting ready to launch a sports tier. Warner Brothers Discovery are getting ready to launch a sports tier from its Max streaming service targeted to coincide with MLB playoffs. According to CNBC, the service will simulcast games from the MLB, MBA, NHL, and NCAA as well. Let's move to question three and we've got Ross versus Evelyn.

Maybe you're pulling up stats at the same time as doing some kind of sports betting, using some kind of sports betting app perhaps. So there are some use cases there. All right, let's move to Peter. So you're talking about accelerating movement of mobile ad dollars to apps versus the web versus browsers. Give us a bit more detail of how you see this playing out in 2024. Peter Newman:.

That could change if Apple launches an ad-supported tier, which seems plausible given its embrace of live sports. Whatever happens, it seems likely that Apple, Netflix, and other tech titans like Amazon, YouTube, TikTok, Snap, and Meta will come to personify the upfronts just as TV networks have since the 鈥淢ad Men鈥� days.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

So ads served, Sara says, in a sports bar during a Detroit Lions football game might feature great Lakes tourism, where a local car dealership's ads served in a gas station pump on summer nights might feature a cold energy drink on sale in the convenience store bars. And venues also can run their own TV commercials on this format as well, so a lot of potential there. (09:41):.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.

Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won鈥檛 include Amazon data in its panel currency.

Netflix is also getting ready to stream its first live sporting event, but what is it? What is the sporting event it is getting ready to live stream? Yory. Why is this not a video podcast? My God, this is so good. So Danny's in. Sky's in. Yory's in. So Danny says, "A mix of golf and Formula 1 players. Are they golfing?" And Sky says, "Baseball?" Yory says, "Cricket World Cup."

Cricket is sort of thought of as this kind of exotic random sport. But India and Pakistan essentially grind to a halt during the cricket tournaments that happen every couple of years. And when you also include Australia and England, and to a lesser extent, Canada, it quickly starts adding up. And so by some estimates, cricket is the world's second most popular sport.