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On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.

Reebok is reentering which sports market? A) Horseback riding. B) Snorkeling. C) Golf. D) Dance. Reebok Golf will launch this month with performance footwear and apparel. March 12, 2025. What percentage of US consumers say tariffs won鈥檛 change their shopping habits? A) 9%. B) 12%. C) 15%. D) 18%.

There's also the fact that it's a odd numbered year and even numbered years tend to have higher growth rates, because you have the elections and big sports events. Marcus Johnson:. Good point. And the big [inaudible 00:09:43]. Paul Verna:. All of those factors, I think, drive 2023 down.

Story two: Jacob, you recently wrote that Amazon Prime Video will roll out new AI powered broadcast features for Thursday night football, which it now has the rights to, to enhance the sports fan's viewing experience.

And for our final story, we're heading stateside where Walmart Connect is working with NBCUniversal to bring targeted ads to live sports. In another retail media focused announcement, Walmart Connect revealed that it is working with NBCUniversal to integrate retail media powered ads within live sports streams, a first for the media giant.

And in September 2022, Nike announced similar partnerships in Europe with JD Sports and Zalando. In October 2022, Starbucks announced a tie-up with Delta Air Lines, the first in an upcoming number of loyalty collaborations that the coffee chain is eyeing to enhance its rewards program, which already boasts nearly 30 million US members that drive more than half of sales.

So there isn't going to be live sports, there isn't going to be prestige TV. Many of them have no or very little original content that they're paying for. There's not a lot of the most famous, most popular movies, et cetera. You can ramp this thing up. Your licensing fees are low. You're offering it for free. You're just selling advertising.

So, Carina, what's your favorite sport? Let's use an analogy from your favorite sport. Carina Perkins:. Oh, good luck with that. Eventing. Suzy Davidkhanian:. No, he doesn't-. Marcus Johnson:. One more time? Carina Perkins:. Eventing. Marcus Johnson:. Eventing? Carina Perkins:. Eventing. Yeah, it's a three-stage horse sport. Marcus Johnson:. Okay, pick again. Blake Droesch:.

We're already seeing a lot of citizen journalism news clips that are vertical on traditional or connected TV, and we're also seeing more ads take up a part of the screen, which I think can be very effective, especially in sports content, live sports.

I would just add on to the fact that it's a little bit like if you're playing most sports, like basketball, soccer, or whatever. You should probably be going towards where the ball is headed, not where it's been.

Right now, we're at a point where there aren't any big streaming launches on the horizon, aside from a possible sports streaming venture. The prices have risen substantially, the discounts are over, and content spending is being cut in light of increased financial pressures on these companies to turn a profit, and due to Hollywood strikes that took off last year.

One of the key things that I first fell in love with Twitter for is being able to use it as a running chat room when watching sporting events. Twitter is still great for that, but I'm in a couple Discord servers that have effectively replaced that when I watch certain teams and leagues.

A strong pipeline of sporting events will fuel this surge. The next several years represent a boon for marketers in France looking to benefit from the uplifts that large events can bring.

So yeah, to Max's point, WBD, getting ready to launch a sports tier. Warner Brothers Discovery are getting ready to launch a sports tier from its Max streaming service targeted to coincide with MLB playoffs. According to CNBC, the service will simulcast games from the MLB, MBA, NHL, and NCAA as well. Let's move to question three and we've got Ross versus Evelyn.

Maybe you're pulling up stats at the same time as doing some kind of sports betting, using some kind of sports betting app perhaps. So there are some use cases there. All right, let's move to Peter. So you're talking about accelerating movement of mobile ad dollars to apps versus the web versus browsers. Give us a bit more detail of how you see this playing out in 2024. Peter Newman:.

That could change if Apple launches an ad-supported tier, which seems plausible given its embrace of live sports. Whatever happens, it seems likely that Apple, Netflix, and other tech titans like Amazon, YouTube, TikTok, Snap, and Meta will come to personify the upfronts just as TV networks have since the 鈥淢ad Men鈥� days.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won鈥檛 include Amazon data in its panel currency.

Netflix is also getting ready to stream its first live sporting event, but what is it? What is the sporting event it is getting ready to live stream? Yory. Why is this not a video podcast? My God, this is so good. So Danny's in. Sky's in. Yory's in. So Danny says, "A mix of golf and Formula 1 players. Are they golfing?" And Sky says, "Baseball?" Yory says, "Cricket World Cup."

Cricket is sort of thought of as this kind of exotic random sport. But India and Pakistan essentially grind to a halt during the cricket tournaments that happen every couple of years. And when you also include Australia and England, and to a lesser extent, Canada, it quickly starts adding up. And so by some estimates, cricket is the world's second most popular sport.