蘑菇AV

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and 蘑菇AV.

Free ad-supported TV platforms like Amazon鈥檚 Freevee are expanding in viewership and content. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Many advertisers will be inclined to move ad spend earmarked for TV to YouTube thanks to the platform鈥檚 flexibility and strong viewership, even as they become hesitant to lock in longer-term commitments with TV networks and streaming services. But YouTube lags Meta when it comes to performance and diversity of ad formats, which could hold back its growth somewhat.

Our take: While Roku faces a rapidly changing market, strong penetration and command of 121.4 million US viewers鈥攖he most of any CTV platform, per our forecast鈥攎eans it will remain an appealing platform for advertisers and content providers. Roku provides a path for users to subscribe to various streaming services.

鈥淟ilo & Stitch,鈥� 鈥淢ission Impossible鈥� shatter Memorial Day weekend records: The box office hits prove that theaters still have a place amid the shift to streaming.

What it means: Challenges such as ensuring viewers aren鈥檛 bombarded with repetitive content on streaming platforms are holding advertisers back from spending more on CTV. Direct pathways between platforms and advertisers could help cut back frequency capping concerns.

Ad-supported US Netflix viewers will reach 13.0 million next year, per our September 2023 forecast. Ad revenues for Disney+ will pass the $1 billion mark by 2025, per our forecast. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Digital video wins over traditional TV among Hispanic viewers. The US Hispanic population has the highest rate of digital video penetration among racial and ethnic groups, at 81.3%.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

Viewers over 35 tend to value trustworthiness and storytelling in emotional content, while younger viewers prioritize creativity and personal relevance, per YouTube. 2. Consumers want to feel included. Key stat: 55% of EMEA viewers across all platforms make content choices that create a sense of belonging, per YouTube.

Amazon鈥檚 $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

It will soon debut 30-second unskippable ads to videos watched on connected TVs (CTVs), as well as ads that appear when viewers pause videos (also on CTV). YouTube is also leaning into the popularity of Shorts, adding new ways for advertisers to incorporate the videos into their campaigns. With this update, advertisers can add a video of 60 seconds or less alongside other assets.

AVOD services will add 13.3 million US viewers this year, more than triple the 4.3 million that subscription OTT services will add, according to our March forecast. Major services like Disney+ and Netflix have also launched advertising subscription tiers, spurring brand interest. Our take: Advertising may be pulling out of a cold season, but growth still won鈥檛 return to pandemic rates soon.

But with the news that Disney plans to wrap Hulu content into its streaming offerings, it seems clear that Disney isn鈥檛 willing to give up its share of the service, which has one of the largest viewer and subscription counts in the industry and holds significant sway with advertisers.

While many streaming platforms rely on QR codes, Roman views these solutions as merely functional. She suggested that QR codes are not true commerce, stating that their use is 鈥渕ore transactional than anything else.鈥�.

Just 20.4% of Max viewers are ad-supported right now, but that portion will grow in the years to come, according to our forecast. Meanwhile, Netflix is doing well as subscriptions soar past expectations. The streamer is increasing pricing and investing in new revenue streams like physical stores. Use this chart:. Compare consistency of content on streaming platforms.

Optimize for conversion with a call to action (CTA): Every video should have a clear CTA that guides viewers toward a desired outcome, such as visiting a website or making a purchase, increasing the likelihood of converting viewers into customers.

Platforms known for short-form video are still seeing positive gains this year, including TikTok with time spent and YouTube Shorts viewers. Short-form video can be a powerful tool for driving mobile purchases, which is why marketers should focus on creating compelling, bite-sized content, lean on creators, and experiment with newer social commerce channels such as TikTok Shop. 5.

While a fractured landscape is unpleasant for viewers, it鈥檚 not that bad for those partaking in appointment TV or watching a specific show that鈥檚 tied to a streaming brand. But for sports鈥攚here the live aspect is key鈥攖he process of finding out where a game can be viewed can eat into the match itself. Hence, ESPN鈥檚 attempt to help viewers find games easily.

The No. 1 reason why US viewers watched a shoppable livestream was to find a good deal, per a December 2022 Coresight Research survey. But offering deep discounts to drive interest in a livestream can dilute brand value and result in low sales.

With a projected 407.5 million viewers, Latin America will have the second-largest and second-most-penetrated digital video market in the world this year. The immense popularity of paid and ad-supported streaming services, like Netflix and YouTube, has accelerated cord-cutting trends and contributed to revenue losses for traditional media providers.

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to 蘑菇AV鈥檚 forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.

A Disney purchase of Hulu would upend the streaming industry: Comcast CEO Brian Roberts said it鈥檚 willing to sell its stake to Disney, ending a stalemate.

NFL games made up 93 of the 100 most-watched broadcasts in 2023, emphasizing the league鈥檚 ability to attract significant viewership. As sports leagues increasingly strike deals with streaming services and digital pay TV providers, linear services are working hard to protect their last bastion of large viewership.