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Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Threads is deeply integrated with Instagram, and Meta could use trending topics on Threads and user discussions to target relevant ads on Instagram. With its decentralized model, Bluesky could emulate Reddit鈥檚 ad framework and place ads in networks or in user interest groups for more targeted campaigns.

Kenvue and Target launched the program 17 years ago. What began as a low-funnel, in-store program now includes mid- and upper-funnel approaches, including a partnership with Pinterest to promote the program via video ads. 鈥淲e created a 360-degree approach,鈥� said Drzewicki.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Congress and the Federal Trade Commission (FTC) are considering updates to the Children鈥檚 Online Privacy Protection Act (COPPA) that could make it more challenging for advertisers to target ads to children and teens. AI is top of mind for policymakers and privacy professionals. AI played a role in most sessions at both events.

Ford, Harley-Davidson, John Deere, Lowe鈥檚, Molson Coors, Target, Tractor Supply Co. have all recently eliminated DEI initiatives. Discourse surrounding racism has waned for many consumers since the 2020 protests following the murder of George Floyd, Collins said. Without pressure from consumers to maintain these initiatives, retailers can quietly (or loudly) dissolve their DEI programs.

With over 90% of users as household decision-makers, the platform is suited for reaching target consumers. What leadership is saying: CEO Nirav Tolia expressed optimism about Nextdoor鈥檚 progress in an 蘑菇AV interview, citing increased user engagement, a 33-point improvement in margins, and revenue growth.

Amazon鈥檚 sales jumped 26.1% during the same period, followed by Target (5.6%), Best Buy (4.4%), and Kohl鈥檚 (2.4%), per Earnest Analytics. Surprisingly, Walmart鈥檚 sales fell 1.9%, despite hosting its Walmart Holiday Deals event from October 8-13.

Banks that already offer these solutions should target older millennials and Gen Xers with relevant marketing campaigns.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

CEO David Zaslav expressed confidence in exceeding the $1 billion in streaming profitability target by 2025, a positive signal for investors as streaming continues to evolve. Zooming out: Streaming platforms remain under pressure to balance profitability and growth.

The significant dropoff in Trump鈥檚 social media spending can also be partly explained by a broad shift to connected TVs, which are capturing an increasing portion of ad spend due to their ability to target consumers in crucial swing states with precision. Trump鈥檚 legal expenses also played a role; his campaign spent $100 million on ongoing and past court cases.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Use data to target ads that are helpful to consumers but don鈥檛 make them feel like you鈥檙e following them everywhere. 2. Work with platforms that consumers trust. Key stat: Of major tech companies, Amazon is the only company more than half of US adults trust with both personal data (59%) and financial data (54%), according to data from All 蘑菇AV Cookies.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

The program, which launched in July, has already attracted major outlets including Time, Fortune, WordPress-owner Automattic, Entrepreneur, Der Spiegel, and The Texas Tribune, with a target of 30 partners by year-end. Publisher involvement can address copyright concerns while strengthening relationships with content creators鈥攁 strategic move in a hotly contested AI-driven content ecosystem.

Nicole Silberstein of Retail Touchpoints was noting that there are all kinds of companies who either have one or working on one saying Walmart, Amazon, target, Victoria Secret, IKEA, Instacart, et cetera. Are we going to just live in a world where we have 50 different agents working for us at any moment? Jacob Bourne (15:45):.

But less than a year later, it鈥檚 shuttering the 11 locations that it managed to open after finding the stores failed to resonate with value-oriented consumers who have shifted spending to rivals such as Target and Amazon. Bed Bath & Beyond and Toys R Us may meet similar fates unless they can find ways to differentiate their in-store experiences.

Ad-supported tiers from Netflix, Disney+, Prime Video, and others have expanded the opportunities for media buyers looking to target CTV audiences. FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.

Black Friday in October: Amazon鈥檚 sale has driven retailers such as Best Buy, Costco, Target, Walmart to launch their own October events that, in some cases, coincide with Prime Big Deal Days. Consumers have taken note: 33% of Numerator respondents shopped or planned to shop Walmart Holiday Deals, and 31% shopped or planned to shop Target Circle Week.

It鈥檚 crucial to understand what motivates the target audience. For example, are their needs time-sensitive, or is it a demographic that is worried about their future? FIs must use language that explains why the target audience needs his product or service, and why now is the best time to 鈥渂uy鈥� it. How does the customer "buy" it? Understanding the consumer鈥檚 buying journey is essential.

Thought leadership and industry experts can enhance credibility, reliability, and engagement among target audiences, especially at live events. Then genAI can help tailor written content to individual preferences on a larger and more dynamic scale between events. In-person events, a top B2B marketing technique, are back.

Case in point: Disney and Walmart Connect's partnership, announced in May, allows brands to target ads on Disney+ and Hulu using Walmart鈥檚 shopper data, marking Disney's first use of retail data for ad sales.

TV ad costs in swing states also surged, causing some brands to target areas that weren鈥檛 in contention. Others have diverted spending to Amazon, which they said is a reliable channel when costs get too high elsewhere.