蘑菇AV

While American Eagle鈥檚 suit could force Amazon to increase its already formidable arsenal of counterfeit detection tools, it鈥檚 unlikely to stem the steady flow of dupes and knock-offs making their way through TikTok and online marketplaces鈥攏or will it dampen consumers鈥� desire to purchase trendy products at discount prices.

As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx鈥檚 Gen Z's Top 50 Beauty Brands Report Q3 2024.

In July, TikTok removed the ability to personally target ads to teens, notably curbing the information marketers can use to target the demographic.

YouTube鈥檚 record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

ByteDance will sell TikTok to a US company. 鈥淪ometime between now and the deadline that they face from US regulators, someone at ByteDance or the Chinese government will blink and ByteDance will agree to sell TikTok to a US-based interest,鈥� Willens predicted.

Nearly half of Gen Z adults say they wish TikTok (47%), Snapchat (43%), and X (50%) had never been invented鈥攜et, 47% say they use social media for 2 to 4 hours per day. 83% reported taking steps to distance themselves from social media, such as turning off in-app notifications, deleting accounts, or muting and unfollowing certain users. 94% of users associated social media with 鈥渃onnection,鈥� but 57% also

Temu pitches Amazon sellers amid growing headwinds in the US: The retailer is recruiting local merchants to offset the impact of the de minimis crackdown, but a slowdown in customer growth poses a bigger challenge.

TikTok鈥檚 influence on US Gen Zers is undeniable: Its 18-to-24-year-old users will spend an average of 58 minutes a day on the platform this year, more than three times the overall average of 17 daily minutes, per our US TikTok forecast.

TikTok, World Health Organization join forces to combat medical misinformation: After being scrutinized for the impact that misinformation on its platform has had on younger users, TikTok is taking a page out of YouTube鈥檚 book to fight it.

Snapchat beat both TikTok and Instagram in creator-driven shopping

Zooming out: YouTube is working to make becoming a content creator more manageable, especially on Shorts, its short-form competitor to TikTok and Instagram Reels. Reducing the technical skills required to plan, edit, and promote a video could help increase the number of users on Shorts and amplify work from independent creators and brands.