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Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media’s popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

Programmatic will account for more than 9 in 10 display ad dollars in the US this year. But programmatic advertisers and publishers face new challenges as they adapt to signal loss from data protection legislation and other privacy changes from browsers and operating systems.

Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

Patients like receiving educational health information in medical settings: We explore how advertising at points of care like the doctor’s office can trigger patient behavior while also delivering value to doctors.

What Omnicom-IPG’s tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry’s real power brokers.

Key stat: We forecast that by 2028, AR users in the US will reach 116.0 million, and VR users will reach 91.3 million. Our take: Reality Labs could maintain its lead until cheaper variants of Orion come to market, but competing ecosystems might shift the balance as consumer interest in other offerings gains momentum.

Comcast’s decision to spin off CNBC, MSNBC, USA, and other cable networks reflects the diminishing role of traditional TV. While still profitable, these networks contribute little to Peacock’s growth and are being repositioned under a separate entity. Live sports will be a key growth driver.

YouTube's CTV audience is now second only to Netflix’s total audience in the US, per our estimates. To stave off competition, streamers like Netflix and Amazon are incorporating more creator content into their libraries. Marketing budget is also moving to creators. In 2025, we expect US social video ad spending, excluding YouTube, to surpass linear TV ad spending for the first time.