Ä¢¹½AV

Programmatic’s share of the US display ad market continues to inch upward, despite ongoing disruption from privacy changes. This deck will:. Contextualize programmatic ad spending growth. Explore major challenges shaping programmatic budget allocations. Examine the position of retail media in the programmatic ecosystem.

A potential US ban on TikTok remains a wildcard—if implemented, Snap could capture a larger share of short-form video users and ad spend. However, competition from YouTube Shorts and Instagram Reels means that a TikTok ban wouldn't guarantee an automatic win for Snap.

Brazil’s ad market grew nearly twice as fast as the US last year: Advertisers seek expansion in high-growth LATAM region.

LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.

Retail media ad spend is on track to claim nearly 1 in every 5 dollars spent on US digital advertising in 2024, as advertiser demand for first-party data fuels growth. Verticals outside of retail are taking notice and adapting the retail media playbook in order to monetize their own first-party data. What is commerce media?

In 2025, we expect US social users to spend 61.1% of their time spent on social networks watching videos, up from 33.3% in 2019—before TikTok became popular. We also expect US social video ad spending to surpass linear TV ad spending for the first time next year (both estimates exclude YouTube). Predictions. LinkedIn could push live video.

Music licensing: A multiyear deal with Universal Music Group announced late last month offers better artist compensation while potentially eliminating a $200 million annual bundle discount on US mechanical royalties. Why it matters: Spotify’s shift toward profitability and monetization is paying off, proving it can sustain growth while improving margins.

Digital video will surpass linear TV in share of ad spend for the first time this year. False, but only because that technically happened last year, according to the Interactive Advertising Bureau, Guideline, and Advertising Perceptions. April 28, 2025. How much of US adults’ smartphone time is spent playing mobile games? A) 2% B) 5% C) 11% D) 44%.

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media’s popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

Programmatic will account for more than 9 in 10 display ad dollars in the US this year. But programmatic advertisers and publishers face new challenges as they adapt to signal loss from data protection legislation and other privacy changes from browsers and operating systems.