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The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.

I think Pinterest's partnerships with those two giant companies are potentially a big piece of helping us answer that question. It's going to be interesting to watch those evolve over the next 12 months. Marcus Johnson:. Minda? Minda Smiley:. Yeah, I said the same.

In 2023, Google will own a large chunk of the $68 billion US mobile search advertising market, per our forecast. That dominance has let Google "charge advertisers more than it could in a competitive market," according to the complaint. Apple executives will appear on the stand during the trial after a judge denied the company's attempt to reject DOJ subpoenas.

From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.

Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an 鈥渋dentity-restricted world鈥� as Google preps its solution.

I imagine they'd call us the next day and say, "Why did you delete us?" We'd say, "Well, you said you're not social media, so we're not going to cover you anymore.". But they're making a big push in that direction, which I thought was interesting and they spent a lot of money to try to get that into everybody's heads.

Follow us on Instagram. Episode Transcript:. Marcus Johnson:. This episode is made possible by Awin. Two thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts.

Amazon has still just under now three quarters of the retail media market in the US, 10 times the amount of its second competitor.

"Popularized in China during the pandemic, ReelShort, One Word and other apps are hoping to bring minute by minute vertically shot melodrama episodes to the US," Writes Claire Moses of the New York Times. With the format being described as this generation's soap opera, Ms.

But at the same time, you also felt like you were part of a larger community that really spanned across the US. At that point, I believe it was still limited to US colleges. And Facebook really transformed the way that college students interacted with each other.

Follow us on Instagram. Episode Transcript:. Speaker 1:. This episode is made possible by Awin. Two-thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts.

Tell us how your trend plays out in 2024. Paul Verna:.

But we see a major milestone on the very near horizon and that's really interesting because people have been wondering how far can US e-commerce penetration grow? Like China for instance, it's at 45.9%, in the US it's 15.6. And some of this is that there are market differences and we have a lot of retail infrastructure that was just built up over time in the US that changes.

Follow us on Instagram. Episode Transcript:.

Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.

Spending on TV ads overall will resume growing in 2024. After a dip in 2023 caused by traditional TV鈥檚 long decline and a relatively weak period for CTV, combined spending on TV and CTV will grow every year through 2027 and close in on $100 billion. Except for 2020 and 2023, this combined market will have grown every year since we started tracking CTV in 2018.

And so 26% of all digital ad dollars, 26% of that digital ad pie are spent with social networks or on social networks, whereas a smaller 18% of all digital time is spent on social networks. So 18% of digital time on social and 26% are bigger, 26% of digital ad dollars on social networks network. Are advertisers overspending on social media because the ad spend outweighs the time spent on the channel?

At least outside the US, because Hulu doesn't operate outside the US, so if they consolidate the two services or their content offerings and basically roll it out or try to expand Hulu in countries where it doesn't currently operate under a Disney brand, something along those lines.

If you know the correct answer, you can email us at podcastemarketer.com or DM us on Instagram, insiderintelligence, one word is where you can find us. And please include a screenshot of your review of this podcast, and you could win a free Behind The Numbers branded water bottle. We're off tomorrow though for Veterans Day.

The additional 6.6 million users in the US in 2023 represent a 10.1% increase. User growth will decelerate going forward, but ride-hailing companies still stand to add an additional 14.7 million US users between now and 2027. Nearly a third of the US population will be a ride-hailing user by 2027. With 86.7 million users in 2027, ride-hailers will represent 31.7% of the US population.

And I think this shows them toying with the idea that we're Netflix, people come to us for premium content, premium scripted content. Maybe they don't come to us for live sports, but they come to us for events related to sports outside of the regular season, so things like this.

The news: Local advertising in the US is expected to grow 8.6% to $175.6 billion in 2024, per a recent BIA Advisory Services report. The strong growth is largely fueled by political advertising, which will account for $11 billion in spending. But even with politics out of the picture, ad spending will rise 2.2% to $164.4 billion, showing there鈥檚 still growth potential for the local market.