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In addition to the adverts that run along with the content, Ozempic was very, very visible in these adverts, as well as something called BetRivers, which is a online sports gaming app. So these were blanketed across the televisions because it was a great opportunity to get those messages out. Bill Fisher (18:04):. Man-Chung, anything to add for Asia on the marketing front? Mn-Chung Cheung (18:08):.

I mean, they I think are also sort of would face similar sort of antitrust scrutiny, but to your point, it would be a really, really interesting compliment to LinkedIn on one end and Xbox and their gaming universe on the other. But again, I think that the possible antitrust scrutiny that they would face is likely to be too intense for them to pursue it further. Minda Smiley:. Yeah. Marcus Johnson:.

But yeah, I think that we definitely see that creators wanting to make the jump into traditional and also traditional celebrities doing things that they maybe wouldn't have considered doing 10 years ago, like video games. Jasmine Enberg:. Yeah, absolutely.

He didn't want to leave the gaming table to eat. It appears he was quite a big gambler. He asked for a serving of roast beef to be placed between two slices of bread so he could eat with his hands, and the sandwich was born. Jacob Bourne:. Okay. Marcus Johnson:. But yeah, basically what you both said. All right. I was so excited about this one and everyone already knows. Fair enough.

It's hard to know what people would do in the future because you could argue that what they're doing currently is an indication of what will drive adoption, but maybe they'll do something that you just haven't thought of yet because what people are doing now, according to KPMG, the number one activity folks were getting up to last year in the metaverse was playing games, 48%, meeting with friends, 45, buying

Beast's sort of young gamer audience, that's a type of message that is authentic and resonates. And I think that can strike a chord with the audience. And add a little bit of fun and authenticity that gets people excited about his products. Sara Lebow:. Okay. So Blake's official take is that 25 year old YouTuber, Mr. Beast is punk rock. Blake Droesch:.

And one of the chief uses for them, outside of Xbox and gaming, is exercise. People use them for... And with augmented reality, you can see your pace, how fast you're going, your respiratory rate and so on. Your heart rate. And people are just so into self-quantification now. Marcus Johnson:. So it could be a killer application in the wellness space, potentially. Lisa Phillips:. Yeah, to start.

So, I mean, you mentioned gaming, Suzy, and the gamers may be helping to lead this charge. Nearly 90% of VR content spending last year, 90%, basically all of it, was on games, according to Omdia. So that would make sense to start with that group. Is there a market for this? I mean, perhaps.

Yeah, if you factor out the other category, that 11%, because that includes things like audio streaming on a TV set or gaming or watching through a DVD player, then you're looking at a market where right now, I mean, if you convert the math, basically right now streaming has 42-ish percent and broadcasting cable has 56%.

The fact is, in the US there are about 1000 casinos operating, according to the American Gaming Association, as of 2021. Today's real topic, what Disney is focusing on. In today's episode, first [inaudible], we'll cover what Disney is focusing on. Then for In Other News, we'll check in on how the writers' strike negotiations are going and why The Roku Channel is a true streaming player.