Amazon Prime members can now get a discount on gas: It will also add an electric charging benefit next year to ensure consumers recognize the 鈥渄isproportionate鈥� value the program delivers.
After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.
As connected TV gradually eclipses linear, the measurement space continues to evolve. The market鈥檚 in for another year of transitioning from a single dominant currency to multiple currencies.
Social media is an integral part of the digital lives of US consumers under age 18. What they see and how they behave on social also has real-world impact, which has resulted in increasing scrutiny from consumers and lawmakers.