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The most popular platforms for planning trips were Facebook (69%), Instagram (68%), and YouTube (65%). These platforms facilitate direct bookings for flights, hotels, and tours. For example, many hotel companies have a booking engine on their Facebook page to make it easier for travelers to book.

Harris is outspending on Google ads (including YouTube) as well, devoting $25.7 million to battleground states versus Trump鈥檚 $12.8 million. Strapped for cash due to ongoing litigation, the Trump campaign has opted to reach digital audiences by joining with popular YouTube and Twitch creators.

Some of that comes from video services鈥攍ike YouTube鈥攖hat are major media for streaming, including podcasts. Even traditional audio streaming services and CTV platforms, such as Spotify and Roku, have partnered to create image and video ads that play during audio streaming. Chatbots are an untapped source of digital advertising.

Gen X is on YouTube, Facebook, and Netflix. Among the generation鈥檚 internet users, YouTube ranks the highest with a penetration rate of 77.2%, followed by Facebook (73.2%) and Netflix (58.5%). No other tracked digital platforms surpass 40%.

Nearly 7 in 10 (67.9%) Gen Zers watch Netflix, putting the platform behind YouTube (89.3%) but ahead of Disney+ (44.7%), per our forecast. Since Gen Zs spending power is lower than other generations, it鈥檚 likely they will opt in to ad-supported tiers. Gen Z still prefers YouTube, but Netflix鈥檚 penetration of Gen Z users is comparable with TikTok (71.2%) and Snapchat (70.3%). 4.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

The FTC鈥檚 2024 study covers services owned by Amazon, Meta, YouTube, TikTok-owner ByteDance, X (formerly Twitter), Discord, Reddit, WhatsApp, and Snap. The agency said that the problematic data collection and ad targeting practices it found are consistent across the companies and that inadequate guardrails encourage 鈥渆ver-more invasive鈥� data collection.

Orion can show YouTube videos, handle video calls, play Spotify playlists, and use multimodal AI to interact with everyday objects. Its MR platform keeps users connected to the physical world while still interacting with digital content, similar to the Meta Quest and Vision Pro but without the bulky headset. Why is Meta intent on making hardware?

Spotify is battling it out with YouTube for podcast video dominance.

Platforms like YouTube require creators to disclose if they鈥檝e used AI, but sponsored political content isn鈥檛 necessarily subject to political ad rules. What does this mean for marketers and platforms in 2024? The risk of adjacency to divisive or fake political content is high. Marketers must have strong guidelines in place for how to respond to brand safety issues.

I think a lot of the influencer content is accessed through YouTube. And it could be on a smart TV, but also on many other devices. So it is, as Paul noted, really fragmented. But then yes, I think that influencer videos are ubiquitous within the YouTube platform, within other social sites, so it's second nature that it's part of smart TV also. Bill Fisher (11:34):.

It's YouTube by a long shot. 89% of Gen Z people watch YouTube. Instagram is way behind that in second place with 72% versus 89 for YouTube, and TikTok is right behind that in third. So I thought that was an interesting point. And then not just that, but YouTube is also, they beat other social platforms amongst children as well.