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And travel mania is also evident in adjacent categories, like travel accessories and guide books. Travel accessory sales rose 16% YoY, while print unit sales of travel books increased 6% YoY, per NPD.

In particular, nonessential items like clothing and hobby boxes should give consumers options when it comes to the products they include in each delivery cycle. Weigh investing in subscriptions against retention and LTV. Even the most popular subscription categories can have low retention or LTV rates.

On the apparel side, Walmart partnered with thredUP to feature a large selection of the platform鈥檚 pre-owned clothing on its website. Ikea has tied recommerce to loyalty and its sustainability goals. The home brand offers loyalty program members store credit for trading in used furniture. It then resells the goods in the popular 鈥渁s-is鈥� section of its physical locations.

Our take: The decision to retain cookies in some fashion may help smaller firms, but the Privacy Sandbox transition still threatens to widen the divide between advertising leaders and the rest of the industry. However, most consumers do not choose to share data when prompted, which poses a significant signal loss risk for those who stick with cookies.

The offer is available across a wide range of products including beauty, toys and books, and PCs and accessories. Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico鈥攎arkets dominated by Mercado Libre.

Go further: Check out our US Online Fashion Resale report.

Forever 21 launched a Barbie clothing line earlier this year. 鈥淭his is our fourth time collaborating with Barbie,鈥� said CEO Winnie Park at last month鈥檚 CommerceNext event. 鈥淎nd with this one, we wanted to [launch] simultaneously in the metaverse and in real life.鈥�. The collection, and its digital counterpart on Roblox, features 76 pieces across clothing, swim, sleepwear, and accessories.

Offering sustainable fashion or accessories and smaller purchases that can spice up clothing they already own could provide that incentive. 3. Gen Z prizes individuality. Nearly one-third of Gen Z said they are looking to dress more creatively, and many are seeking a 鈥渃ore aesthetic,鈥� or a look that is central to their identity, according to Instagram.

A strong brand: Nike is the most valuable apparel brand globally, according to Kantar and Ispo, and is a favorite of teens in both the apparel and footwear categories. The brand鈥檚 strength enabled Nike to rapidly grow its D2C sales.

The trend: A slew of retailers and brands are releasing Pride-themed apparel, beauty, and accessories this year. Abercrombie & Fitch鈥檚 Made With Pride collection features 30 new gender-inclusive garments designed for summer festival and event outfitting.

Under the new rule, about 70% of Chinese textile and apparel shipments will be subject to tariffs and must go through more formal channels to enter the US, increasing financial pressure on companies like Temu, Shein, and Alibaba. Why it matters: This change could especially handicap China-founded ecommerce companies like Temu and Shein, making it harder for them to ship to the US.

Shein is also partnering with the Stagecoach music festival for the third year in a row, launching a Western-inspired clothing line and hosting a Shein Saloon at the event. In addition to offering experiences like karaoke and a bar and lounge, Shein will be gifting fashion accessories to visitors. Michaels gets physical with its online marketplace.

But with this acquisition, EssilorLuxottica will expand into apparel, footwear, and accessories鈥攁 completely new category. The reasoning: Acquiring Supreme gives EssilorLuxottica an additional revenue stream to tap into if any of its licensing deals go south. Currently, EssilorLuxottica holds licenses with luxury brands like Armani, Chanel, Prada, and Versace.

The news: The Container Store is partnering with thredUP to allow customers to resell gently worn clothing, shoes, and accessories for a gift card that can be redeemed in the retailer鈥檚 stores and online. Customers can pick up a thredUP Clean Out Kit from any of The Container Store鈥檚 97 retail stores or generate a prepaid shipping label online.

This is largely why store discovery is still relevant in mature ecommerce categories like clothing and furniture and home goods.

Among consumers, Gen Z is the generation most likely to buy secondhand fashion online, with over half of Gen Zers reporting they purchased clothing via online resale channels, according to an October 2022 CivicScience survey.

How it works: Effect House allows creators to design AR elements, ranging from apparel to interactive games. Why it matters: TikTok's foray further into the AR space pits it directly against competitors Snap and Meta, who have established AR creation studios of their own.

Apparel and decor start selling earlier than consumer electronics. The data: Increased searches for sweatshirts and blankets start in the first week of October and stop around the end of December, according to eBay Ads. Remote-controlled toys searches tick up around November 13, followed by headphones around November 20, and video games around December 4.

Marketers are also more likely to define 鈥渓uxury鈥� goods as designer brands or accessories, while surveyed consumers use it to refer to brand-name home goods or produce. The most desired advertising features are also at odds with consumer appetites.

Poshmark leads fashion resale marketplaces. Total US online fashion resale is poised to grow by nearly 16% this year, according to our forecast. Secondhand platform Poshmark is seeing much slower growth and increased competition but has retained its leading position in the space.

This is the brand鈥檚 biggest launch in 10 years and a 鈥渢op priority,鈥� vice president Marguerite Longo told The Business of Fashion. 3. Pride, back-to-school drive interest in beauty. Cultural moments, like Pride and back-to-school season, boosted engagement rates for beauty-related UGC in Q3 as Gen Zers showed off their parade outfits or back-to-school hauls.