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We asked ChatGPT to give us 鈥渦nique Instagram post ideas for a millennial-oriented shoe brand鈥� and the chatbot offered unique campaign and partnership ideas, even drilling into specifics of what one of these campaigns鈥攁 鈥渟丑辞别 of the week鈥� feature鈥攎ight look like. 2. Create more content. For better or worse鈥攂ut probably for worse鈥攙olume matters when navigating platform algorithms.

At Stitch Fix, we intentionally create moments to deepen engagement and generate feedback on items, which fuels our ability to produce highly personalized recommendations, as well as update designs, buy new styles, or expand clothing lines.

Nike is the most valuable apparel brand in the world for a reason. 2. Shein vs. Temu. The play-by-play: Shein made big waves on social media with its low prices and wide variety of styles. But consumers got wise to the fast-fashion brand鈥檚 wasteful nature and harmful labor practices, dimming the TikTok darling鈥檚 shine.

Pricey senses are tingling: Middle-tier shoppers have traded down on clothing, and TJX is reaping the rewards. 鈥淭JX really epitomizes what鈥檚 going on,鈥� said Stambor. 鈥淭he clothing-oriented stores T.J.Maxx and Marshalls did well. Their sales were up 7%, but HomeGoods鈥� home fashion business saw sales decline 7%.鈥�. Bonus trend?

Apparel fared well. Electronics did not. Clothing sales increased by 4.4%, while electronics and jewelry sales decreased by 5.3% and 5.4%, respectively, according to Mastercard SpendingPulse. Spend is shifting to essential goods and services, noted Lipsman. 鈥淚t was not to the benefit of those traditional holiday categories.鈥�.

Video games (up 115%) and apparel/accessories (up 94%) also saw strong demand. In another unsurprising turn, online discounts hit record highs as consumers sought the best deals. The highest discount rate was on toys (34% versus 19% in 2021), followed by electronics (25% versus 8%), computers (20% versus 10%), and apparel (19% versus 13%).

So far, Amazon has held off competition from Temu and Shein, but the upstarts could stunt future growth in categories like apparel, footwear, and accessories. Read the full report, US Amazon Ecommerce Forecast 2024.

The shifting retail landscape: Adobe鈥檚 report found that shoppers chose cheaper products across a number of categories, including personal care, electronics, apparel, furniture, and grocery.

High-end fashion houses are spending freely on marketing鈥攁nd some brands are being resold at a premium. Luxury retail sales will grow 6.7% next year. This confluence of factors leads to mixed results:. Macy鈥檚 Inc. higher-end banners Bloomingdale鈥檚 and Bluemercury grew in Q3, while namesake mid-tier Macy鈥檚 reported soft sales.

Physical stores have more influence than any single digital channel in driving fashion discovery. 5 charts on the importance of physical retail and improving the in-store experience. 3 lessons from retailers that have reimagined physical retail. Methodology: Data is from Placer.ai.

Last November saw Amazon鈥檚 two Style clothing stores shutter, including one in Los Angeles and one in Columbus, Ohio. The stores had integrations with the Amazon app, where customers could send an item to the fitting room without having to sift through clothing racks. 鈥淭he idea that consumers want to have a more tech-enabled experience is new鈥攂ut execution matters,鈥� our analyst Suzy Davidkhanian said.

The fast-fashion retailer is expanding its third-party marketplace to see more brands in stores and online in order to help it double its revenues by 2023, CEO Helena Helmersson told Reuters.

The feature is currently available for searches involving women鈥檚 fashion and wedding ideas; Pinterest plans to roll it out more widely to men鈥檚 fashion and other categories and geographies later this year.

But it may not be enough to save David鈥檚 Bridal, as the retailer struggles with intensifying competition from mainstream clothing and online retailers and diminishing demand for formal wedding attire.

鈥淢ost of our advertising partners use creators because they鈥檙e platform masters and they understand their audience,鈥� said Karin Tracy, Meta鈥檚 head of industry, retail, fashion, luxury. Creators help brands connect to the cultural zeitgeist without seeming fake or forced to younger consumers. Video ads are also crucial to reaching Gen Z consumers, said Tracy.

Under Armour鈥檚 turnaround won鈥檛 be quick: The company lowered its FY25 outlook, saying its restructuring plan will cost about twice as much as expected.

Only 1,837 pairs of the shoe were produced, a play on the year that Tiffany & Co. was founded. Since the launch, the shoe has been seen on celebrities like Mark Wahlberg, BTS band members J-Hope and RM, musical artist Ciara, and LeBron James.

The digital fashion items are more popular with men than women in the country, as well as those ages 35 to 44 and high-income households. Chart Overview by Country. Egypt. Israel. Saudi Arabia. South Africa. United Arab Emirates (UAE).

It鈥檚 also partnering with Diane von Furstenberg on a collection spanning apparel, accessories, beauty, and home categories, with most items will be under $50.

Apparel, fashion, and luxury categories are most likely to have higher inventory levels, as well as home goods, according to McKinsey. Drug stores, mass retailers, and grocers are among the least likely to have higher inventory levels. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

So, I think as influencer, creator marketing continues to expand beyond beauty, fashion, accessories and all those things that we associate it with the most, it's also going to organically bring in new audiences. Alexandra Canal:. Speaking of Gen Z, what percentage of Gen Z either is an influencer or wants to be an influencer? Jasmine Enberg:.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

A large percentage of consumers reported making unplanned purchases of clothing (35%), groceries/food (30%), and household items (29%), according to an April 2022 survey from Slickdeals. Retailers should make sure the right impulse-purchase items are stocked around pickup counters. The pickup location should also be a point-of-sale.

Foot traffic to Nike stores is outpacing the overall sports goods apparel segment by a significant margin. Monthly visits to Nike and Nike Factory stores rose by 8.2% YoY, 21.8%, and 6.0% in December, January, and February, respectively, per Placer.ai. By contrast, sports apparel retailers saw visits fall 3.6%, 5.5%, and 7.6% in the same periods.

Fashion online resale platform sales from companies like The RealReal and thredUP grew 1.5% this year to reach $13.10 billion, per our forecast. The 2024 takeaway: There鈥檚 momentum around resale, particularly in fashion, but it may take a while for that to equate to sales growth. We forecast total resale volume will return to growth in 2024, rising 3.3% to reach $108.64 billion.