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Forty-six percent said they鈥檇 be willing to bank with big tech companies like Amazon or Apple, and 37% said they鈥檇 be willing to bank with social media platforms like TikTok. Additionally, 66% of banks said they feel a need to work with fintechs due to new regulations.

鈥淲ill Google ask consumers if they want to be tracked publisher by publisher, or will Google paint with the wide brush that Apple did with ATT (AppTrackingTransparency) and MPP (Mail Protection and Privacy) and effectively 鈥榣ead the witness鈥� to opting out of everything as a blanket opt out,鈥� asked Matt Keiser, founder and CEO at LiveIntent.

Apple has already shifted some production to India, and reportedly plans to eventually manufacture 25% of all iPhones in the country, according to India鈥檚 minister of commerce and industry. But the endeavor has hit snags due to poor manufacturing quality and additional logistical challenges, per The Financial Times.

Apple could sell advertisers on its purchase data from Apple Pay. 鈥淎nyone who has access to first-party purchase data has to be thinking through how they can monetize and productize that data,鈥� said Marzano. Financial service companies must consider what services they have to offer, what鈥檚 unique about their data, and how they can show value to advertisers.

While it is an apples-to-oranges comparison, Instacart鈥檚 growth is also a far cry from the 24% ecommerce growth that Walmart reported in Q2. As the largest grocer in the US, Walmart has made a strong push to grow membership in its Walmart+ program to drive more consumers to order groceries online.

As of this afternoon, the list of top-selling items on Prime Day was divided between household necessities like batteries and pricey electronics like the Apple Watch鈥攁 sign that consumers see the event as an opportunity to stock up just as well as splurge.

The ad duopoly has already made some concessions to try and appease regulators from further action, and Apple is reportedly preparing to allow third-party App Stores on iOS in 2024 in accordance with changing EU regulations. Section 230 is another major point of contention.

Microsoft is taking advantage of Google鈥檚 antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.

Apple Wallet is the most popular digital wallet, used by nearly half (49.0%) of all mobile wallet users in the US, followed by Google Wallet (30.1%) and Samsung Wallet (12.9%). Consumers who use digital wallets spend 31% more than non-users, per a November 2023 survey from PYMNTS and AWS. Use this chart:. Assess point-of-sale capabilities. Illustrate consumer trends in payment methods.

Gen Z shoppers are more likely to discover new items directly on brand websites and apps鈥攆or example, nike.com and apple.com鈥攃ompared with older shoppers. But they are somewhat less likely to discover products on third-party retail websites and apps, such as amazon.com and walmart.com.

Amazon and Apple are large companies with deep pockets and wide, loyal customer bases. Smaller companies have less room for mistakes and fewer resources to mitigate any potential consumer backlash. On the flip side, Twitter costs per thousand (CPMs) have dropped by about 20% since Musk took over, per Global Performance Commerce.

Apple has already implemented ways to anonymize email addresses and block tracking pixels. Email could be targeted from a regulatory perspective, as consumers can鈥檛 opt in and out from giving their email addresses to platforms that require them for login. Watch the full webinar, Building a Resilient Data Strategy in a Privacy-First World. This was originally featured in the 蘑菇AV Daily newsletter.

The DOJ trial has forced Google to reveal previously tightly held secrets regarding its search business; In November, it was revealed that the company pays Apple 36% of its search revenues from Safari in exchange for remaining the browser鈥檚 default home page and search engine. It鈥檚 not just the US that鈥檚 putting pressure on Google.

But an ad downturn and privacy changes from Apple caused the Facebook and Instagram parent鈥檚 US ad revenues to contract by 1.1% last year, and this year鈥檚 revenues will grow by just 2.7%. Google has shifted into media through YouTube, which currently accounts for just 2.1% of total US media ad spend but will grow by double digits in 2024 and 2025.

The bill makes it illegal to download TikTok in the state, with penalties of up to $10,000 a day for any entity, such as Apple and Google app stores or TikTok itself, that makes the popular video-streaming app available. The bill was sent to Republican Gov. Greg Gianforte, who previously banned TikTok from state-owned devices. If enacted, the ban in the state would not start until January 2024.

Its Platform Solutions unit, which contains specialty lending unit GreenSky and the Apple and GM credit card partnerships, is forecast to break even by 2025, according to the division鈥檚 head, Stephanie Cohen. Moving forward: If the bank decides to continue its consumer-facing journey, it will face a few hurdles.

That means if YouTube were not owned by parent Alphabet, which also owns Google, it would still rank among the top 10 digital ad platforms in the US by revenue, ahead of Apple, Hulu, and Walmart. 2. YouTube is a top player in digital video. Some 241.8 million people in the US will watch YouTube this year, or 90.4% of digital video viewers in the US, per our February 2024 forecast.

Mobile-centered services, such as Apple Arcade and Google Play Pass, remain much smaller. Regulations may lead to third-party stores. Europe鈥檚 Digital Services Act will force Apple to allow 鈥渟ideloading鈥濃�攁pp uploads through third-party app stores. Sideloading already exists on Android, but Google still takes a cut of revenues.

Apple and Microsoft are encroaching further onto Google鈥檚 search turf. In the game of trust, consumers value data transparency over liking a product or service. 5 ways to optimize marketing efforts amid shrinking budgets. Yesterday鈥檚 Chart of the Day: Global TikTok bans.

In fact, all FAANG companies (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, according to Kantar and the Out of Home Advertising Association of America.

鈥淚t鈥檚 like day one of the Apple App Store,鈥� said Mike Kaput, chief content officer of the Marketing AI Institute. 鈥淟ike the iPhone, [ChatGPT plug-ins are] going to be this window into a lot of services and other functions online.鈥�. What鈥檚 already happening? OpenAI announced ChatGPT plug-ins for select businesses in March.

Big Tech companies like Apple are throwing their hats into the ring by launching payments products and services. 4. Crypto is struggling鈥攁nd may never recover. Crypto鈥檚 downfall began with a string of failures last spring and continued through FTX鈥檚 collapse in November 2022.

They鈥檙e also partnering with third-party apps and platforms鈥攊ncluding Apple鈥攖hat enable consumers to access and download their data as they choose. Go deeper with 鈥淭he Still Unconnected Healthcare System鈥� report to get more details on how providers and tech companies are strategizing to connect disparate sources of patient data.

While Apple says they鈥檝e fixed the problem, Meta鈥檚 decision to abandon SKAN 4 could significantly limit adoption of the technology. Ecommerce is coming back around. The second tier zeroes in on direct response dollars.

Plus, with Apple already having severely restricted tracking by default, cookies having already been deprecated in other popular browsers, and new state regulations on the horizon, there鈥檚 no excuse for waiting until the deadline to act. The cookieless future is now. Don鈥檛 wait for privacy laws.