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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what makes people need to go into a store, what makes them want to go into a store, and the leading in-store pain points. Then for "Pop-Up Rankings," we rank the top four must-visit store experiences. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

On today鈥檚 podcast episode, we explore the problematic relationship between credit unions and Gen Z. 鈥� In our 鈥淗eadlines鈥� segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we consider what credit unions can do to capture Gen Zers鈥� attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. 鈥� In 鈥淎ctual CEO,鈥� we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.

Whether it's linear TV or streaming, Nielsen helps you optimize reach and impact. Visit nielsen.com for more information. Max Willens:. This is a potentially really big move especially because the real big question floating over social media as a space is how integral can it be in digital shopping journeys? Marcus Johnson:. Hey, gang. It's Monday, March 4th. Probably. It doesn't sound right now.

Whether it's linear TV or streaming, Nielsen helps you optimize, reach, and impact. Visit nielsen.com for some more information. Max Willens:. This bill was passed. This is very complicated and it's not a slam dunk case in either direction, but I think that the general answer is that if you don't use it, you're probably pretty much in favor of getting rid of it.

On one side, there's streaming platforms. On the other, there is social platforms. And creators differentiate YouTube from the streaming platforms. There's a much wider variety of content that can be found on YouTube than any single streaming platform or even collectively all the streaming platforms.

They've been getting them on their phones and on their desktop already, but it's come into these other media formats, like audio and video, to a degree that it hadn't been there before. Marcus Johnson:. Okay, Bill. Bill Fisher:. That was quick. Marcus Johnson:. You are arguing... Yeah, folks, too quick. Talked about this, Ross. Bill, folks aren't ready-. Ross Benes:. You can give me a 30-second timer.

On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument鈥檚 Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

I thought this number was fascinating, you mentioned the younger folks who are a greater representation of this community than when we've seen in any generation, LGBTQ+ audiences have nearly seven times the amount of representative programming to choose from on streaming platforms compared to linear TV.

Retail media networks may be working on standardization, but a universal measurement system is still a dream. Aside from a sluggish move toward standardization, here are four predictions about the future of retail media networks our analysts gave on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

So I think that satisfied the worry from regulators that Microsoft would control the game streaming platform in Europe. So that helped them close the deal, I think. Daniel Konstantinovic:. Yeah, I'll just add that it was specifically cloud gaming that the CMA took issue with in this deal, which is just basically streaming games the same way you stream shows from Netflix.

The Economist also pointing to Apple and Netflix are saying that they both passed when TikTok was considering a sale in 2020, could reconsider given slow growth in iPhone sales and streaming subscriptions respectively.

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? 鈥淪nap doesn鈥檛 lack when it comes to innovation,鈥� our analyst Jasmine Enberg said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut there are serious questions about the health of its core business, and it really needs to focus on turning those things around.鈥�

On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

So yeah, I think profitability is definitely going to be the next area of focus, not unlike the streaming media world where you saw all these companies focus first on user growth, and then when the Piper came calling, they had to really focus on the money, which is I think where those companies are heading right about now. Marcus Johnson (10:19):.

You certainly see other subscriptions going up, streaming platforms in particular, and it definitely stands out when one is remaining the same. Suzy Davidkhanian:. I think Costco is one of these places that you either love or you love to hate and that it is a little bit polarizing for people.

Advertisers should take advantage of 鈥渋nnovative formats that break through the clutter,鈥� Goldman said, pointing to newer pause ads as an example, which appear on streaming platforms when the user takes a break from their show or movie. Generative AI integrations on social media, such as chatbots, is another avenue Goldman suggested. Behind the trend:.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today鈥檚 podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

鈥淕oogle is facing increasing competition on every front, and a good quarter of growth is helpful to bolster its position,鈥� our analyst Evelyn Mitchell-Wolf said on a recent 鈥淏ehind the Numbers鈥� podcast episode. She explains what鈥檚 impacting Google鈥檚 recent growth, the challenges it鈥檚 up against, and how the company is bracing for competition.