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Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.Less.

Dig deeper: Check out our Retail & Ecommerce Briefing鈥檚 take on Cyber Monday sales. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

How beauty brands can use TikTok to reach Gen Z, BIPOC, and more consumers. 4 misconceptions about social listening and how to get it right. Yesterday鈥檚 Chart of the Day: TV 馃�� retail media. Methodology: Data is from a March 2023 YouGov study as cited in company blog. 6,809 US adults ages 18+ were surveyed online during February 22-23, 2023.

Beauty stay relevant when marketing to Gen Z. The beauty industry booms because its customers are headstrong, loyal, and social. More Chart of the Day:. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI.

Media and health and beauty brands posted the most on TikTok in 2022, while alcohol and food and beverage brands brought up the rear. Subscribers to Industry KPIs can see industry engagement rates for all four platforms, as well as YoY trends. KPIs are included for 14 industries:. Alcohol. Fashion. Financial services. Food and beverage. Health and beauty. Higher education. Home decor.

Square deepened its verticalization efforts, adding more restaurant, healthcare, and beauty and wellness tools, among others. Square also launched Square for Franchises in Q3. These vertical solutions are paying off: Gross profit from the vertical POS solutions increased 29% YoY. Banking.

But the other side of it, which I think is probably the bigger piece, is this sort of expanded consideration set that Gen Z shoppers are more likely to be in the store looking up ratings and reviews, getting more detailed product descriptions, seeing if they can get a better deal on the product by going on Amazon or another e-commerce channel.

Prime Big Deal Days exceeded Amazon鈥檚 expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.

Toy sales will continue to grow as retailers like Macy鈥檚 and Target make the category a larger part of their assortment via shop-in-shop partnerships with Toys R Us and FAO Schwarz, respectively. Delta expects sales to grow by up to 20% in 2023 as travel demand stays strong despite economic pressures.

More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."

Gen Z beauty buyers are price-conscious, but less so than older consumers. 3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Back-to-school lessons from Walmart, Target, and Amazon.

More Chart of the Day. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget.

More Chart of the Day:. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

More Chart of the Day:. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.

Also in January, Soumya Donkada, Unilever鈥檚 head of digital, media, and ecommerce for beauty brands, called for retail media networks to adopt measurement standards. Despite measurement challenges and growing competition in the space, retailers see plenty of upside in leveraging their first-party data through media networks.

Ecommerce growth worldwide will pick up before tapering off. More Chart of the Day:. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. Note: Respondents were asked, "How do you most prefer to contact a company to ask a product or service-related question?".

Longer Reels could allow creators to post different types of content, like full beauty routines and educational segments. Creators currently split content due to the 3-minute cap; a 10-minute limit resolves this fragmentation. Longer videos allow more space for advertising slots.

Ad interest categories (like apparel and accessories, apps, and baby, beauty, and personal care). Video interactions (to find out if your audience has watched, liked, commented on, or shared video on specific categories like entertainment or auto and vehicles). Creator interactions (to find out if your audience follows different creator categories).

Beauty stay relevant when marketing to Gen Z. Gen Z consumers increasingly identify as LGBTQ+. Note: Respondents were asked "Do you think that business, in general, should take a public stance on subjects that have to do with the following?".

Privacy risk is the biggest deal breaker for online shoppers. More Chart of the Day:. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store.

Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That鈥檚 more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).

Is the celebrity beauty brand boom bust? Yesterday鈥檚 Chart of the Day: (Un)diminishing returns. Methodology: Data is from the December 2022 Integral Ad Science (IAS) "The 2023 Industry Pulse Report." 356 US digital media professionals were surveyed online during October 2022.

More Chart of the Day:. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. Note: Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms?