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Measuring swag success: The Advertising Specialty Institute (ASI) says certain items are more likely to be used, kept, and worn than others鈥攚hich improves the return on this investment. For example, hoodies generate on average 6,100 unique brand impressions, while pens generate 2,000 and thumb drives generate 700. Most people who receive promotional items keep them for an average of five years.

This is especially true in consumer packaged goods (CPG), insurance, and automotive industries, where TV continues to offer unparalleled efficiency and quality.

They own like 75% of the market, and making their ad tech available for other networks both makes it easier to launch a media network and means that Amazon advertisers can potentially advertise with those networks easier. So that's a huge move for Amazon. (12:44):.

Brands in categories where loyalty is lower, such as consumer packaged goods (CPG) and electronics, are particularly at risk. Shoppers want to be rewarded for their loyalty. Price and quality remain at the forefront when it comes to purchasing decisions.

77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

While Unilever, like other CPG companies, had relied on price hikes to fuel growth most of the past few years, that approach is less effective due to consumers鈥� growing willingness to trade down and pull back spending. Now companies are trying to increase volume to boost revenues; Unilever鈥檚 volumes rose 2.7% YoY in Q4, short of the 3.0% analysts expected.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Given alcohol鈥檚 growth potential, retailers should advertise its availability in prominent spaces on the app and website. Find the right products to sell on one-off delivery apps. Brands and alcohol retailers should be familiar with the types of buying behavior that occurs with one-off delivery purchases.

鈥淭he amount of dollars that an advertiser would have to spend to go into all of the store footprints is gigantic compared to online,鈥� Davidkhanian said. 3. Instacart. Instacart partnered with The New York Times and YouTube to bolster its off-site retail media ad business. Now, recipe readers and video viewers can shop for relevant ingredients advertised to them through Instacart鈥檚 first-party data.

American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.

The market will return to growth in 2025, but retailers face ongoing disruption from ultra-fast-fashion players and TikTok Shop.

However, the labeling system could discourage both individual creators and advertisers from using genAI at all on Pinterest posts鈥攅ven in minimal and properly disclosed ways鈥攖o avoid being blocked in feeds.

Amazon also quietly added ads to Rufus. 鈥淕en AI and chatbots is just not a space that we've seen ads yet,鈥� said Stambor. 鈥淎mazon wasting really no time at all weaving ads into it is a clear sign they see this as the way consumers are going to shop Amazon going forward.鈥�. 3. H&M.

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

Traditional digital marketing strategies require a shift away from intrusive ads toward content that naturally blends within the immersive or augmented visual field. This integration means rethinking everything from creative formats to placement strategies, with the intention of enhancing rather than interrupting the user鈥檚 engagement.

Issuers and Networks Ease Up on Ad Budget Growth. After years of double-digit increases in digital ad spend, issuers and networks are focusing on creating efficiencies. Capital One, American Express, and Mastercard, for example, have started trimming their ad budgets. And all are ready for bigger cuts should economic conditions worsen.

But after two years of advertising austerity, FIs are ready to expand their ad budgets. Key Question: How will financial services digital ad spending change through 2025, and what does it mean for marketers? KEY STAT: As financial services digital ad spend mounts a recovery, it will join just two other industries (retail and CPG) to surpass $30 billion in annual spend. Executive Summary.

Cara Pratt, SVP of Kroger Precision Media, is right when she says that 鈥渞etail media is media.鈥� While the fast-rising ad format may draw its unique power from retail鈥攕pecifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement鈥攊t鈥檚 not a physical product sold on store shelves and shouldn鈥檛 be treated as such.

Search, display, and in-store ads can help consumers discover new brands, but they shouldn鈥檛 impede the shopping experience. Apparel retailers can experiment more with formats that take time to browse, both in-store and online, such as unique displays and experiences, carousel ads, and influencer videos. Use this chart:. Strategize online and in-store advertising. Understand customer behavior.

But it鈥檚 the brand perception that鈥檚 more important than ever, Droesch said鈥攅specially in an environment that is so noisy, where a consumer can be overwhelmed with advertising. 鈥淎 reputation for quality is more important to cut through the noise today,鈥� he said.

And they also self-report, at least, being willing to try new products, new grocery and CPG products when shopping online.

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years鈥攚ith several beginning to scale鈥擜mazon鈥檚 No. 1 position will be secure well into the future.

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