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Issuers and Networks Ease Up on Ad Budget Growth. After years of double-digit increases in digital ad spend, issuers and networks are focusing on creating efficiencies. Capital One, American Express, and Mastercard, for example, have started trimming their ad budgets. And all are ready for bigger cuts should economic conditions worsen.

Cara Pratt, SVP of Kroger Precision Media, is right when she says that 鈥渞etail media is media.鈥� While the fast-rising ad format may draw its unique power from retail鈥攕pecifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement鈥攊t鈥檚 not a physical product sold on store shelves and shouldn鈥檛 be treated as such.

The CPG company is offering discounts of as much as 30% off to livestream shoppers. Our take: Brands embracing platforms like Douyin illustrates the competitive pressures facing Chinese ecommerce incumbents Alibaba and JD.com鈥攁s well as retailers like Pinduoduo.

Both companies are on a big push to grow their merchant bases, which in addition to expanding selection for consumers will provide fuel for their fast-growing ad businesses. The big takeaway: While there are signs that consumers鈥� resilience is finally beginning to flag, the desire for convenience鈥攑articularly among more affluent households鈥攊s driving steady growth for companies like DoorDash and Uber.

Search, display, and in-store ads can help consumers discover new brands, but they shouldn鈥檛 impede the shopping experience. Apparel retailers can experiment more with formats that take time to browse, both in-store and online, such as unique displays and experiences, carousel ads, and influencer videos. Use this chart:. Strategize online and in-store advertising. Understand customer behavior.

Like DoorDash and Instacart, Uber is investing in its advertising platform, too, to shore up yet another stream of revenues. More like this:. Report: US Digital Grocery Forecast 2022. Article: Rapid delivery is at an inflection point. Article: Top 3 retail automation technologies to watch.

And they also self-report, at least, being willing to try new products, new grocery and CPG products when shopping online.

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years鈥攚ith several beginning to scale鈥擜mazon鈥檚 No. 1 position will be secure well into the future.

Ad effectiveness can be hit or miss. Key stat: Over half (55%) of US mobile shoppers say that clutter on a page surrounding an ad affects their ability to pay attention to an ad in a mobile app, according to a June 2023 survey from Integral Ad Science. Other factors that can inhibit consumers鈥� ability to pay attention to ads include the ad鈥檚 duration and the time it takes to load.

More Chart of the Day:. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI.

鈥淎 Minecraft Movie鈥� exceeds box office expectations: The release comes at a much-needed time for Warner Bros. Discovery.

This includes analyzing user contexts like location and time of day to deliver relevant ads, building detailed user profiles for precision advertising, and exploring AR capabilities for interactive ad campaigns. Smart home evolution and robotics.

Amazon Fresh doubles down on affordability as shoppers focus on cost: The retailer will roll out Prime-exclusive discounts on over 3,000 products and a new private label as it tries to narrow the gap with Walmart.

So Loblaw Media has developed a range of opportunities for CPG brands in particular to access that loyalty program through their retail media network.

Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.

Nearly 96% of advertisers worldwide will include attention-based metrics in at least some of their media buys this year, according to May data from DoubleVerify.

Because users are already on Pinterest looking for recommendations, they鈥檙e more likely to pay attention to and click on ads. Pinterest has more than doubled the number of clicks sent to advertisers year-on-year. 鈥淯sers don鈥檛 like ads when it disrupts a show or video,鈥� said Ready.

Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). 鈥淭his whole trend around personalization really applies to audiences as well,鈥� David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent 鈥淢aster the Holidays with Winning Performance Marketing Strategies鈥� Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.

So in May, PayPal brought in Mark Grether to run its ads business. He was previously the VP of Uber advertising, and he gets a ton of credit for the way he built and really rapidly accelerated Uber's ad business.

At issue are misleading product claims, deceitful references to clinical trial results in advertising, and deceptive allusions to FDA approvals, as if compounded versions of GLP-1 drugs were themselves FDA-approved.

Advertising Week New York kicks off next week. Last year, speakers discussed everything from Web3 to connected TV (CTV) to social media. This year, we鈥檒l be watching for updates related to retail media, AI, and social media鈥檚 era of transformation.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

In November, retailers made strategic moves across grocery, apparel, and beauty. Amazon turned Black Friday into a weeklong event and launched its Shein competitor, Haul. Meanwhile, e.l.f. Beauty strengthened its value proposition through a new Dollar General partnership, while Kroger announced plans for specialized Asian experience stores in North Texas. Here are our eight unofficial picks for the most interesting retailers in November.

Our Social Search Trends 2024 report recommends advertisers use a mix of social and traditional search marketing strategies to more effectively reach consumers. Small businesses in particular are seeing strong results from advertising on TikTok. Nearly one-quarter (22%) of small business owners said that TikTok content (particularly video tutorials) outperformed traditional search results.