蘑菇AV

Authenticity drives Brooklinen鈥檚 paid social success. 5 charts to help you craft your 2024 TikTok marketing and commerce strategies. How retail media, influencer integration, and tech partnerships amplify affiliate marketing potential.

A separate study by Salesforce Commerce Cloud found that mobile faces an 85.0% abandonment rate compared with desktop at 75.0%. 鈥淓ven though there鈥檚 been an increasing amount of investment and emphasis on mobile, desktop still has an edge,鈥� Droesch said.

It addresses the modern consumer's demand for seamless convenience, regardless of their digital comfort level. By embedding banking services directly within a high-traffic, daily routine location, Pioneer eliminates friction points for everyone.

It鈥檚 also important that the retail media network provides a connected commerce ecosystem. 鈥淭here鈥檚 great power in connected experiences, and connecting what鈥檚 going on organically on a retailer鈥檚 site to what we鈥檙e putting out in the open web ecosystem to what we鈥檙e doing in the store鈥檚 parking lot,鈥� said Witmer.

Digital wallets are firmly set as commerce enablers. Nearly 65% of smartphone users will use mobile wallets in 2024, with younger generations driving growth. Over half of proximity mobile payment users are under age 35, and about 1 in 5 are Gen Zers. And newly introduced features will make wallets more important than ever to merchants. To view the full forecast, click here. TikTok is mainstream.

Looking ahead to 2025, the convergence of generational shifts, technological advancements, and evolving consumer habits is reshaping the media and commerce landscape. A majority of Gen Zers are now in their 20s. Over half of Gen Zers (58%) will be in their 20s in 2025, according to the US Census Bureau.

A Lightspeed Commerce poll from mid-March showed that 91% of respondents are prioritizing Canadian products, 71% are willing to pay more for them, and 73% are boycotting major US retailers. 蘑菇AV 74% of respondents said they will keep supporting Canadian products even if US tariffs are lifted. Will cross-border purchasing tank? In all likelihood, yes.

JPMorgan Chase: The new Chase Media Solutions could spur a myriad of other companies to enter the RMN (or commerce media network) fray. We predicted in February that financial services would find itself in the media network mix. The move isn鈥檛 unprecedented鈥擪larna, which made our list last year, already has a media network.

Retail sales increased 1.4% from February to March, according to Commerce Department data. However, warning signs are emerging. The University of Michigan Consumer Sentiment Index fell to 52 points in April鈥攁 historic low. The Conference Board's consumer index has fallen for five straight months, reaching pandemic-era levels.

Marketers鈥攁nd users鈥攈ave every reason to wonder what will happen next if, as the BBC put it, "your search history is being posted online.".

This helps achieve an important goal: 鈥淓verything should be shoppable all the time,鈥� according to Amie Owen, US head of commerce at UM Worldwide. Innovation: CTV allows for innovative and interactive creative, which performs better than standard, static content, said Dan Mouradian, vice president of global client solutions at Innovid.

WhatsApp Business will bring in $718.4 million worldwide in 2024鈥攁 24.5% gain YoY, according to our forecast鈥攁s it releases new payment, booking, and commerce services on the app. Meanwhile, Threads, Meta鈥檚 new Twitter-like text platform, will contribute to growth in user time spent, Goldman said. Testing the waters in the EU.

Because of that lower penetration, ecommerce sales growth is faster in the US鈥攐nly 15.6% of US retail sales occur online compared with China鈥檚 45.9%, per our forecasts. Retail ecommerce sales in the US won鈥檛 cross the 20% mark until 2027.

But I do think we've reached a point now where it's more about the risk of investing or investing more money into a tactic that is harder to measure than quote, unquote "traditional" digital media. And that makes sense.

Commerce management tools incentivize consumers to centralize purchasing within their wallet of choice. Examples include PayPal鈥檚 digital smart receipts (stored and searchable in-wallet), its package tracking (offered even for purchases made outside the wallet), and Apple Pay鈥檚 debit card balance and transaction history integrations.

Entertainment and commerce will take off in connected cars. 10 industries ranked by digital ad spend share. Honda establishes largest US charging network ahead of 2024 EV launch.

TikTok tests new ways to embed commerce into the in-app experience. There is a (soft) ceiling to social buying. Nearly one-fourth of US adults have used shoppable commerce. Methodology: Data is from a September 2023 report by The Influencer Marketing Factory.

Reddit is where over half of all online conversations related to purchasing decisions take place, often in threads where users compare experiences and seek advice from those they trust. This presents a valuable opportunity. Until now, platforms like Reddit have been unable to offer attributed sales via a clean room鈥攂ut working with CMX unlocks that capability.

Gen Z has embraced social media ads and commerce. Adult Gen Zers are more likely to pay attention to social media ads than to TV, print, or other digital ads, according to a February 2023 CivicScience survey. Social network users ages 18 to 29 are more likely to start their product search on TikTok or YouTube than through family and friends, per an IZEA study from last December.

Subscriptions for nongaming in particular are a growing portion of IAPs, while some apps with large user bases are looking to create their own payments and commerce ecosystems. Privacy restrictions on iOS and Android continue to tighten. So far, advertisers have adapted.

In February, it partnered with JPMorgan Payments, making the BNPL option available to merchants using JPMorgan鈥檚 Commerce Solutions Platform. And in January, Klarna expanded its distribution partnership with Stripe across 26 countries. Our take: While current market volatility could delay Klarna鈥檚 public debut, the BNPL provider is setting itself up for a strong listing and volume growth.

Develop commerce strategy (retailers and brands). Executive Summary. Weight loss drugs have become embedded in American culture. GLP-1 drug ads are all over TV and the internet, and patients regularly share their experiences on social media. In addition, marketers have created campaigns designed to reduce the stigma associated with obesity drugs.

Retail media and commerce media right now is propped up by a giant network of ad tech companies that we know and love. Amazon is the biggest player in commerce media. They own like 75% of the market, and making their ad tech available for other networks both makes it easier to launch a media network and means that Amazon advertisers can potentially advertise with those networks easier.

Retail sales rose 0.5% MoM and 3.9% YoY last month, the Commerce Department reported on Friday. While sales in the cars and home furnishings categories both gained more than 1% from June, sales at clothing, sporting goods, and health and personal care stores also picked up.