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Ecommerce China: This includes Taobao Tmall Commerce Group, which operates one of China鈥檚 leading online shopping platforms. Ecommerce International: This includes cross-border and global retailers such as AliExpress, Lazada, Trendyol, and Daraz.

The in-car opportunity: Car commerce is gaining momentum. We expect 151.4 million people will drive connected cars this year, per our forecast. Of those, 47.6 million drivers will use Apple Carplay鈥攅dging out Android Auto users, at 30.7 million. Behind fuel payments and parking, order-ahead is one of the most compelling use cases for such systems.

Gen Z has embraced social media ads and commerce. Adult Gen Zers are more likely to pay attention to social media ads than to TV, print, or other digital ads, according to a February 2023 CivicScience survey. Social network users ages 18 to 29 are more likely to start their product search on TikTok or YouTube than through family and friends, per an IZEA study from last December.

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蘑菇AV You鈥檚 highly profitable Scayle software unit is one of the fastest-growing software-as-a-service commerce platforms in the world, and will complement Zalando鈥檚 Zeos ecommerce operating system. Zalando expects to save 鈧�100 million ($104.84 million) annually through shared logistics, payment infrastructure, and commercial collaboration between the companies.

And so 26% of all digital ad dollars, 26% of that digital ad pie are spent with social networks or on social networks, whereas a smaller 18% of all digital time is spent on social networks. So 18% of digital time on social and 26% are bigger, 26% of digital ad dollars on social networks network. Are advertisers overspending on social media because the ad spend outweighs the time spent on the channel?

That means a wide range of consumer channels will be impacted, from websites to in-car commerce.

In June 2023, Shopify opened up the buy button to enterprise customers that don鈥檛 use its platform as part of its Commerce Components by Shopify offering, which lets large retailers pick and choose which products they want to use. Shopify also expanded its partnership with Adyen to make the buy button available to the payment provider鈥檚 enterprise customers.

They're also shopping online a lot more than older counterparts. We saw in the Jungle Scout survey, I think 32% said they shop online at least once a day, which seems huge and that's a bit higher than Millennials where they said about 25% were doing the same.

And the question is this, according to Jungle Scout, what percentage of US adults begin their online product searches on TikTok? What percentage of US adults begin their online product searches on TikTok? Is it A. 8%, B. 19%, or C. 43%? Man-Chung, I'll ask you first. Man-Chung Cheung:. Definitely, eight. Bill Fisher:. 8%. Carina? Carina Perkins:. Yeah. Sorry, eight as well. Bill Fisher:.

Take it offline: Most retailers are experimenting with generative AI across digital channels, but Chevron, in partnership with Samsung, is testing AI assistants in-store across three of its ExtraMile convenience stores.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Methodology: Data is from the November 2023 Bain and Aptos report titled "The State of Unified Commerce." 394 retail executives in Canada, the UK and the US were surveyed during March-April 2023. Respondents are responsible for unified commerce investments at their organizations.

If you think about being entertained and an impulse purchase, and winding that together, that's live stream commerce on TikTok. To me, that's very frightening, because we're already buying too much crap at the front counter at every retail store we go to.

While that sentiment could apply to many applications for a retailer, in this case it鈥檚 how Beth Ann Kaminkow, global chief commerce officer and CEO of the New York Office for VML, describes how retailers should be thinking about AI. 鈥淥ne of the reasons Amazon is always out ahead and winning is because it鈥檚 maniacally focused on what the customer wants and the customer experience,鈥� she said.

Consumer-to-consumer resale, which accounts for 12% of online fashion sales, is expected to experience an 鈥渆xplosive鈥� growth of around 42% by 2026, per a September 2023 report by Cross-Border Commerce Europe.

Visa renewed its partnerships with Bank of America, Capital One, and Commerce Bank. Those banks form a large part of the firm鈥檚 US network volume, which we forecast would hit $5.897 trillion in 2022. We expect network volume will reach $6.735 trillion this year. Visa also signed several global fintech deals in Latin America, Australia, and India.

But respondents reported issues with the quality of banking services, noting poor problem resolution, difficult account opening processes, and limited functionality in automated phone and digital services like email, web forms, and in-app messaging.

Payments and Commerce Market Intelligence (PCMI). PYMNTS.com. Serasa Experian. TechCrunch. The Paypers. The World Bank. Verified Market Research. World Data Lab.

And this is traditional static paper and digital or one or the other? Ross Benes:. Well, everything. Marcus Johnson:. Everything. Ross Benes:. So I mean billboards are digital. They're also static. If you go to the OAAA figures and you look at the share of total out of home revenue by format, billboards is still the largest category.

For instance, Amazon鈥檚 鈥淏uy It Now鈥濃�攁 鈥淪hark Tank鈥�-style show launched last year鈥攑ut commerce front and center, with entrepreneurs pitching products to a studio audience of 鈥減rospective customers.鈥�.

鈥淚 often kind of refer to these as next-gen KPIs,鈥� Will Margaritis, senior vice president of global commerce solutions at agency Reprise Commerce, said on a recent Tech-Talk Webinar. Attention metrics help ensure ads are in the top 10% to 15% of engagement and can be used for planning, optimization, and measurement, he said. Key points:.

Last year, we made some predictions about what would happen across connected commerce and mobile advertising in 2023. Now that we鈥檙e halfway through the year, let鈥檚 check in and see what鈥檚 changed鈥攁nd what hasn鈥檛. Prediction: Connected devices get ready for commerce.

Apple鈥檚 credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

The convergence of marketing and commerce took center stage, with a focus on how brands can create seamless shopping experiences by leveraging technologies like AI and immersive activations. Sustainability in advertising was also a talking point, likely sparked by the opening day鈥檚 beach cleanup activity.