蘑菇AV

Why this matters: This data is good news for card issuers trying to boost their customer acquisition rates. It shows that consumers are willing to make the switch for the right offer. But this also means issuers face an uphill battle in maintaining cardholder loyalty. Satisfaction isn鈥檛 enough to keep them from applying for another credit card, siphoning volume and revenues to another issuer.

Ecommerce platforms Temu and Shein claimed the third spot as they began raising prices in response to import costs and potential tariffs on Chinese goods. This price adjustment creates a critical strategic challenge for platforms whose primary competitive advantage has been ultra-low pricing.

If advertisers feel they鈥檙e getting a good deal through their DSP and other vendors, they might not mind having fewer of their dollars going to the people who actually produce and distribute content. The advertiser is more incentivized to get a good deal for its brand than to consider ethical conundrums.

Brands selling goods via social channels will want to answer customer questions and send them AI-aided paid or organic marketing messages within platforms. And consumers are open to customer service interactions happening on social media.

The reliance on sales of low-priced goods imported from China is facing growing headwinds. In July, Indonesia imposed import tariffs of up to 200% on goods from China in order to protect domestic players. India鈥檚 retail ecommerce sales are still booming, but growth likely has peaked. India will retain its position as the fastest-growing large ecommerce market globally.

Millions of US workers are on 鈥渟kinny鈥� plans that don鈥檛 do a good job of protecting them from high out-of-pocket costs. As employers and insurers continue shifting healthcare costs onto patients, more consumers will either avoid getting care or wind up with medical bills they cannot pay.

罢丑补迟鈥檚 good news for social platforms since growth in time spent with social video is slowing, as is social video鈥檚 share of average daily time spent on social networks by users. While time spent with social video among US users saw double-digit growth in recent years, we expect it to grow only 5.3% this year, reaching 1 hour and 4 minutes.

But given that those goods鈥攁longside consumer electronics鈥攖end to be one-off purchases, the trade-in program as it currently stands is unlikely to foster a broader retail recovery, particularly in light of the country鈥檚 property crisis, unemployment problem, and potential trade war with the US.

Even now, most luxury brands limit the selection of goods available through ecommerce channels to some extent, and top-tier brands like Chanel and Herm猫s don鈥檛 sell any of their key product categories online.

On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don鈥檛 rely on cookies and mobile IDs.

A shift away from the direct-from-China model is already happening鈥攂ut for retailers who built a brand on underpriced goods, tariffs could necessitate more dramatic business model shifts to avoid massive price increases.

The campaign follows 2023鈥檚 鈥淕辞辞诲 Leads the Way鈥� campaign, which helped the brand claim a large share of 2023 travel spending during a busy year, per Ad Age. The travel game: Travel ad spend growth is cooling slightly this year after two post-pandemic years of explosive travel spending that had airlines racing for brand recognition.

The initiative seems geared more toward curbing retail investors鈥� ability to access digital asset markets鈥攏ot so much institutional investors' access. 罢丑补迟鈥檚 good news for financial institutions that have recently grown their institutional crypto divisions. In August 2022, BlackRock partnered with Coinbase to give its institutional clients crypto-trading abilities.

These apps must demonstrate to parents that their financial literacy tools provided a good foundation in the junior version of the app, and potentially explore ways to help teens feel connected with their parents, but not controlled. Engagement through gamification: Nearly all youth- and teen-focused banking apps offer some type of financial literacy program.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

A good paid program will bundle multiple services, the way Prime does with video, music, photo storage, free shipping, and easy returns. Retailers should focus on the variety offered by these programs and how much they can save consumers without costing retailers too much. Seamlessness is imperative.

And a low-cost airline enters the UK online betting market. Last month, easyGroup, the conglomerate that counts low cost airline easyJet among its businesses, launched easyBet, a new online sports betting brand. Paul, is online sports betting open to anyone now? Paul Briggs (05:53):. I think it is. The question is, is it viable?

Mobile games will generate $23.44 billion in US in-app purchases in 2024, with $22.50 billion of that coming from virtual goods sales, according to 蘑菇AV鈥檚 forecast. In 2024, US mobile game ad revenues will reach $7.77 billion, per our March 2024 forecast. Some 76% of US marketing decision-makers focus on mobile devices for in-game advertising, per the Interactive Advertising Bureau (IAB).

Like any good relationship, both sides need to contribute, which they can do by improving measurement and standardization across formats. Watch the full session. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Approaches to audience can vary depending on the product, but a good social media team should be able to figure out what works. 鈥淚t's about being very flexible, and really just understanding what's resonating and kind of just testing,鈥� Jamison said. Influencer marketing spend is still growing by double digits in the US. We forecast it will increase by 16.0% to reach a total of $8.14 billion this year.

Ad strategy is vital for podcasts, where listeners don鈥檛 necessarily click ads but commercials can still leave an impression. Here鈥檚 what marketers need to know when they think about podcasting and digital audio at large.

I think it's just good business, it's good managing customer relationships and setting expectations and truly delivering value to consumers and giving them the things that they want and demand. David Morris:. And even,-. Rob Rubin:. Okay. David Morris:. Educating them because I think a lot of people don't know what open banking is.