American Eagle sues Amazon for trademark infringement in fight against product dupes, knockoffs: The retailer accused the ecommerce giant of unauthorized use of its 鈥淎erie鈥� trademarks, which it said helped drive traffic and sales on the marketplace at American Eagle鈥檚 expense.
This approach allows them to test new styles in their direct-to-consumer (D2C) channels before potentially expanding successful items across their 50+ US stores and ecommerce platform. D'Arcy said this responsiveness helps them stay relevant while maintaining their core identity. "The chase program means that we are looking at trends that are happening right now in the market," she said.
Just 45% of luxury shoppers feel calm about the economy, down 12 percentage points YoY, according to a February Saks survey. Our take: While Demna may seem an off-kilter choice for Gucci, his tenure at Balenciaga proved his ability to capture consumers鈥� attention鈥攔emember the $2,000 version of Ikea鈥檚 iconic shopping bag鈥攚hile driving sales.
For instance, creator-commerce platform LTK rolled out a shopping tool in June that鈥檚 specifically focused on DMs. Users who comment 鈥渟丑辞辫鈥� on an LTK creator鈥檚 Instagram post receive a DM including a link, where they can shop products in the post. But most social users in the US aren鈥檛 shopping within a messaging context.
The solution will allow merchants and brands to offer personalized ads to relevant PayPal customers based on the payment player鈥檚 shopping intent and transaction data. The bigger picture: The expansion of PayPal Ads is representative of the larger trend of payment players going all in on financial media networks (FMNs).