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Consumers are voting with their wallets: 1 in 4 has stopped shopping at their favorite stores because of politics.

While 82% of all travelers in North America are enrolled in loyalty and frequent flyer programs, per an April OAG survey, just 65% of adult Gen Zers and 70% of millennials have enrolled. Over 6 in 10 Gen Zers said inconsistent travel through one brand was the biggest reason for not using a loyalty program.