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Levi鈥檚 delivers downbeat outlook as uncertainty roils retail industry: The company expects potential tariffs, FX headwinds, and higher taxes to weigh on its 2025 performance.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

Internet usage grows faster than previously expected in Latin America. Latin America is the third-fastest-growing region for internet users and the second-fastest-growing region for mobile phone users. Sources. GSMA.

Latin America will leapfrog North America for the top spot among internet users in 2024. Among the countries we break out, only South Korea exceeds the US in both penetration metrics. South Korea, the US, and Canada will be the top three countries for digital gaming among the population overall, with Brazil a close fourth.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

That will allow the major drivers like Latin America, Southeast Asia, and India to pull the numbers up. The stability in the forecast is noteworthy. Over the past three years, our forecast has rarely if ever shown so few changes over the course of six months.

Holiday spend, international transactions, and non-card payments boosted growth

The landmark NBA deal includes exclusive live game rights in the Nordics, Poland, and parts of Latin America, excluding Brazil and Mexico. WBD鈥檚 TNT Sports will produce the iconic 鈥淚nside the NBA鈥� show, featuring Charles Barkley and Shaquille O'Neal, which will air on ESPN and ABC starting with the 2025-26 season.

Marketers in countries that benefit from maintaining a good relationship with China, including those in Latin America and Southeast Asia, should be less concerned about a potential ban. Data privacy attitudes and policies also matter. EU governments have historically been stricter than the US on data privacy and security.

The news: Reddit is boosting its AI-powered automatic translation services by adding the option in 35 countries in Europe, Asia, and Latin America. Reddit users can click an icon to translate their entire feed, including comments, into their language of choice.

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Latin America overindexed in time spent with social media/messaging at 3:25 daily, 65 minutes more than the global average. And respondents in East Asia and Oceania spent significantly less time daily with desktops/laptops/tablets than every other region, at 1:29 daily; it was less than half the time spent in many regions in the GMI. What does the peak in time spent with media mean?

Those investments will help further solidify Mercado Libre鈥檚 dominance in Latin America. We expect it will account for 30.0% of all online spending in Latin America by 2026, up from slightly less than one-quarter in 2022.

Despite high interest in鈥攁nd rapid adoption of鈥攇enerative AI in Canada, Europe, and Latin America, it might not be smooth sailing for the technology. Regulation in each of these regions could be a major sticking point that scuppers faster maturation. Regulatory noncompliance is already being tested in Europe.

And don鈥檛 be surprised if central banks in other countries in Latin America and Southeast Asia try to replicate Pix and UPI. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

Auto brands will largely be absent from the Super Bowl: Once a stalwart of TV ad spending, carmakers are prioritizing cheaper ad channels.

Latin America comes in a distant second with a 10.7% share. What鈥檚 more, Asia-Pacific will remain the third-fastest-growing region (3.6%)鈥攂ehind the Middle East and Africa (6.0%) and Latin America (4.2%). However, Asia-Pacific鈥檚 growth rate has likely already peaked. Digital video still has runway for growth in Asia-Pacific. Asia-Pacific is underindexing in digital video viewer penetration.

Earlier this year we debuted retail and ecommerce projections for 25 additional countries in Europe, 10 in Latin America, and three in the Middle East, bringing our worldwide total to 66 countries. Although the US and China still carry most of the weight, there will be 53 countries with at least $1 billion in ecommerce sales in 2024. Croatiawill be the next to reach that level later this year.