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Secondhand marketplace Vinted, for example, amassed 2 million daily UK users, according to July 2023 data from GWS. China’s ultra-low-cost apps Temu and Shein are also growing rapidly in the UK. Consumers are also using their smartphones to save while shopping in-store.

But a couple of pieces need to be in place: the successful introduction of a marketplace, and consumers who use the site for browsing. Premium chatbots, such as Snap’s My AI, also could help in ad targeting and delivery. Mobile gaming faces big changes that will shift the ad mix. Privacy changes have made the hypercasual game models more difficult to sustain.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

The last I heard, these programs weren't popping off as the giant resale marketplaces that these retailers had hoped they would be. Sky Canaves:. I don't know that they're intended to be really big marketplaces as much as a part of engaging with consumers and engaging existing clientele and maintaining relationships with them.

Our forecasts for retail and ecommerce sales are updated on a biannual basis to continually incorporate the latest changes and developments in the global marketplace.

TikTok’s third-party marketplace—named Shopping Center—is reportedly on the verge of launching in the US after months of intrigue. The Shopping Center, while ambitious in its own way, represents a kind of pivot in its commerce ambitions away from the livestream shopping experience it tested, then abandoned, in the UK last year. Goods made in China.

Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.

Sales are quickly approaching $100 billion. Gen Z’s influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.

TikTok doggedly pursues ecommerce expansion: The platform inked several deals to help grow its merchant base, but it faces significant obstacles in its path to growth.

I mean, just think about the number of counterfeit products that are on that marketplace. And it's not the same thing necessarily as hate speech on a social platform, but it's certainly harmful content.

They're piloting, selling some of their third-party marketplace items in the stores as well. So they're building that local community, getting people to come in and really trying to drive, repeat and loyal engagement through their stores. Suzy Davidkhanian:. At first, I thought this was so random, but after I knew a little bit more about it, I do think that it's very clever.

TikTok's new online marketplace means you can now buy things right in the app and TikTok itself will ship them to you, explains Wes Davis of the Verge. Brands and creators can now sell to you in their videos, and a new Shop tab can show you related items. Mr.

But I think you could argue that it wouldn't introduce any kind of anti-competitive dynamic into either marketplace. So I don't think it would necessarily get blocked by any regulators. Andrew Lipsman:. There's no market share dominance at play here, and Amazon has acquired MGM, which is a content company.

Temu will open its marketplace to US sellers in March, according to Marketplace Pulse. Temu's web traffic grew by more than 700% last year, 700% in 2023, according to Similarweb. And according to Attain, a lot of that success has come from Boomers and Gen X. Think about a year ago, Temu had a Super Bowl ad and I think it had two Super Bowl ads, and no one had even heard of Temu.

But going back to the idea of retail media and why it's so impactful, sellers just essentially acknowledge that this is a cost of doing business on a marketplace. They will have lower margins, but they will be able to sell more and do they want to live with that. And the answer right now looks like yes, they definitely do. Marcus Johnson:.

It also includes transactions that were agreed on social platforms but where payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales.

They pioneered the all-in-one approach through app marketplaces and application programming interface (API) integrations. That’s led 31% of SMBs to use fintech independent software vendors (ISVs) in some capacity, with another 15% in the process of transitioning to ISVs, per McKinsey. But to reap what they’ve sown, fintechs will first need to survive the current economic climate.

I think a lot of gen AI search is meant to optimize the long tail, which is really useful for Google, but also eBay, ThredUp, a lot of marketplaces that have a really, really large consideration set of products. I think you're right. An Alo Yoga might not necessarily, something with smaller inventory, might not necessarily be great for hammering down those exact sort of product specifications.

Offering objective research on key topics like retail and e-commerce trends for 2023, marketplace growth, direct selling strategies for CPG brands, and insights on Gen Z buying power, and more. Make informed decisions with confidence. Learn more today at insiderintelligence.com. Sara Lebow:. Hello, listeners. Today is Wednesday, September 20th.

I'll say Amazon going on the consumer side just because they are obviously the dominant marketplace for consumers. Obviously not for healthcare yet, but that could be changing.

It also includes transactions that were agreed upon on social platforms initially but payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales.

I think, just to take one step backwards, Amazon was really able to become dominant in its eCommerce marketplace because of the fact that it was developed at the time when eCommerce itself was maturing rapidly, and I think it's now trying to approach markets that are already established.

Younger generations have redefined consumption from economic, social, and environmental standpoints with the help of marketplaces like Thredup and Poshmark.