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So it's a very diverse landscape, be it digital marketplaces, mass merchandise, category specialists, or commerce intermediaries, thinking about those last mile players. Now, it's very interesting to see when we look at some of the major retailers, their traffic to their site is actually bigger than a lot of the major publishers in certain countries.

It can also handle delivery for products sold on other marketplaces like eBay or sellers own websites. But Suzy, Amazon relaunching Amazon Shipping, what's the point? Suzy Davidkhanian:.

Well, Evelyn's made a great case, but if I have to argue this point because she got to the will position before I did in the email, I think the best way to think about this is that it's going to be Facebook in 2025 and the reason is not so much because of the feed, but because of features like Marketplace groups.

These locations will feature a retail marketplace, as well as a theater, amusement rooms, and dining space. This is a rare Netflix showing on a list that's usually dedicated to retailers, so let me know what you think. Arielle Feger:. They announced the site for one of their locations is going to be at the King of Prussia Mall in Pennsylvania.

We're actually about to launch a consumer survey on marketplaces, and that's going to be a question in our survey, so we'll find out. We'll be publishing those results around the middle of the year. I'm interested, I'm looking for Rufus. He's not on my Amazon app yet. Sara Lebow:. Let us know when you meet Rufus. Blake Droesch:.

Join over 100,000 subscribers that have access to thousands of forecasts, charts, and insights around key topics, like Amazon Prime Day 2023, marketplace growth, direct selling strategies for CPG brands, and the impact of TikTok Shop, all developed and derived from a rigorous and proprietary methodology you can count on.

Those providers that are able to show that they do have the tools, that they do follow compliance, that they have been able to follow compliance-related procedures in the past, will be able to separate themselves from the crowd, and, ultimately, strengthen their position in the marketplace and win business.

We start with Spotify's expansion of its podcast ad marketplace. Earlier this month, Spotify brought its podcast ad marketplace to five new countries, Brazil, India, Japan, Mexico, and Sweden, as reported by Reuters. As it tries to tap into what it considers a $20 billion opportunity, more countries bring added benefits, as outlined by the Sounds Profitable podcast, The Download. Speaker 5:.

Whereas all the newer brands, and now we're focusing on the digitally native brands, had the opportunity to learn from what some of these more legacy brands were doing wrong and try and figure it out and make it easier, and could use some of these platforms like Shopify or even marketplaces to try and...

There's a lot of different ones out in the marketplace, but who's ultimately going to have the lion's share of customers? Is it going to be Apple, Google, PayPal, Paze, which is a new one, or is there some emerging wallet that we haven't seen? And how will UK customers differ from US customers in terms of digital wallets?

Facebook has had search ads in the search results page or at Marketplace, which is its shopping section since 2019. But neither of those have really kind of caught fire, or caught advertiser's attention in the way that I think some of these new types of search advertising will. So now what we're seeing is Instagram and Snapchat moving really quickly.

Whereas, if you think about something because of the marketplaces that a lot of these retailers run, they already have relationships in place with thousands if not millions of potential ad buyers. So in the fourth quarter of 2022, for example, eBay disclosed that it had 2 million advertisers in its retail media network. And building those relationships for emerging ad formats can sometimes take years.