Ä¢¹½AV

The connected TV ad opportunity is growing significantly in scope. The promise of broad yet targeted reach, retail media tie-ins, campaign measurement, and ad interactivity are fueling strong spending growth.

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

However, search still commands a sizable share of digital spending that will be maintained by growth in retail media search. Retail media remains the fastest-growing ad channel. Most of the growth is tied to ever-rising retail ecommerce. Retail media’s valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV.