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Tomorrow you can hang out with Sara Lebow on the Reimagining Retail show where she'll speak with Susie David Canyon, all about NRF 2024 and lessons for the coming year.

Streaming service or TV network: By working directly with a streaming service or TV network, advertisers can get more clarity on which apps and shows their ads will appear in. They can also obtain access to top-tier exclusive inventory. But placing ad buys across dozens of individual services takes more effort to scale.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

In the new survey, folks were asked to indicate their interest in paying for subscriptions across nine different products or service categories, things like retail, transport, entertainment and media, et cetera. Gen Z adults, so older Gen Z people and millennials expressed the highest levels of enthusiasm across nearly every category.

Because I think between retail media and buying with Prime, the search experience on Amazon has taken a hit over the years.

Enter TikTok and that the focus is less on your friends and more on you on, they write that in this new era, era, I'm saying it both ways, "content media has evolved from a network of friends into a living database of your own personal identity." Gents, what interested you most about this piece? Ross Benes:. I like people just coming out and saying things are dead even if I disagree with them.

Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads. So how are we really defining this here? And it doesn't... I think that narrow definition fails to account for the broader ad ecosystem that we're all living in these days. Marcus Johnson (12:17):. Evelyn, what does the DoJ say in response to that?

Number of advertisers on the network has also grown 45% year over year, according to Spotify's recent earnings call. Bill Fisher:. Our own Daniel Constantinovich wrote in a recent briefing article about Spotify's need to expand into other markets as listener growth in its core markets begins to slow.

Media Matters for America.

Especially here at eMarketer, we're covering this frequently, the next wave of retail media, commerce media, but what was holding me back from being more excited was thinking a bit about when they're Targeting these consumers. So usually ads are more impactful if people are in the midst of shopping or seeking inspiration or browsing for products or services.

I would say Amazon, because of their outsized share of retail media, it's still around 75%, and that's the fastest growing ad format in our forecast starting next year.

On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.

The new streaming products will combine 14 linear networks across Fox, ESPN and Warner Bros. Discovery, including channels like ABC, ESPN, FS1, TNT, the SEC Network, et cetera. The new service will include content from the NFL, NBA, WNBA, MLB, NHL, college sports, NASCAR, and more. No name yet. Pricing details also don't exist thus far. All right, gents, let's move to the first quarter, clever.

And when they look at things like CTV and retail media, which are the two fastest growing ad formats that we track, a big part of the draw there is the ability to measure ROI. So it's not to say that brand-oriented advertising is going to go away in any way, shape, or form, but I just hear more and more that people want to know what those results are.

So I mean, you had social networks and you had social media, then you had social entertainment, you had social audio with Clubhouse for a second, and so whether you want to call it influencer media at this point, consumption media, entertainment media, Blake, a term you just mentioned, it does seem similar to some other things. The smartphone.

I mean, Stephanie was talking about how hard a lot of this is and Max saying with us, a media company, Deb Roy, who's a professor of media arts and sciences at MIT who wrote one of the articles in the Atlantic which we were reading for this, may have the answer, apparently.