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More sophisticated approaches to attribution, such as multitouch and complementary tools like incrementality testing and media mix modeling (MMM), can help advertisers right-size the value of CTV investment relative to other channels. And networks are building bridges to transaction data.

Discretionary categories including retail, travel, and entertainment led growth. New international card partnerships. Visa launched a bevy of new consumer credit cards like one with digital bank Neon in Brazil. Visa is also trying to take volume from local networks: It partnered with Dutch Bangla Bank to take over 6 million credentials in Bangladesh, for example.

By the numbers: While most eyes were on Amazon鈥檚 retail and cloud revenues during its Q2 earnings call, its continued progress as a media and advertising leader didn鈥檛 go unnoticed: Advertising revenues were $12.78 billion, up nearly 20% year-over-year. Why it matters: Prime Video's ad model positions Amazon as a strong competitor to traditional TV networks and streaming services like Netflix.

The shifts: The decline of legacy media advertising was accelerated by the pandemic, but new spending hotspots like retail media have emerged. Even familiar channels like TV, streaming, and internet advertising are seeing major changes that will affect how advertisers interact with companies. If retail media was an emerging ad format just a few years ago, now it鈥檚 a behemoth.

You can tune tomorrow to the Reimagined Retail show hosted by Sara Lebow, where she speaks with analysts Sarah Marzano and Arielle Feger, all about the emergence of financial and travel media networks.

Determine market sizing (brands, agencies, media platforms, and solution providers). Develop media strategy and allocate budget for campaigns (agencies and brands). Showcase opportunities to customers (media platforms). Executive Summary. Social budgets will grow this year despite economic disruptions.

JAMA Network Open. Kantar. M3 MI. Numerator. rater8. Tebra. YouGov.

In-store retail media's impact, out of 10, what do we think it's going to be? Well, with retail media being an increasingly important focal point for the ad industry, the excitement about the in-store portion of retail media is starting to mount. In-store retail media being signage displays that you would see walking around a retail store. Ads, if you will.

Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.

How time spent with media, device ownership, and media adoption stacks up in Western Europe.

Retail media is one of the fastest-growing digital advertising channels, totaling $45.15 billion in spending this year and more than $100 billion by 2027.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

A $500 million investment aims to expand the Supercharger network, which is crucial as more EV manufacturers rely on Tesla鈥檚 infrastructure, providing an additional profit center for Tesla. Cost concerns slowed EV adoption. Despite lower material costs, EV affordability remained a barrier for consumers.

Retail genAI use is skyrocketing: Retailers are wielding the tech to improve productivity and the customer experience while shoppers rely on genAI to uncover deals and product recommendations.

JAMA Network Open. KPMG. Life Time. Nestl茅. NielsenIQ. Numerator. PepsiCo. PwC. Sermo. Smoothie King. Vitamin Shoppe. Wells Fargo Agri-Food Institute.

This creates new opportunities for media companies and advertisers to engage with audiences during what was previously dead time.

It did a good job of providing the consumer perspective, because we're often talking about how retail media is exploding and look at all this money that's coming into all these different retail networks. And we say this as a good thing, because that's interesting for our clients that it generates revenue and investment for them. But from the consumer experience, it's absolutely terrible.

Over the past year, retail has pushed further into healthcare for two reasons: more customers and more money. The usual suspects (e.g., CVS, Walgreens, and Rite Aid) are all making investments in their healthcare offerings, but Amazon is on their heels.

"Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads," said Goldman. 2. Innovation benefits. The company claims its investments in technologies like real-time bidding (RTB) and dynamic allocation have benefited the entire ad ecosystem, he said. 3. Market definition.

This waste mitigation doesn鈥檛 only come from enhanced demographic targeting; CTV retail media partnerships allow advertisers to target based on purchase history. Put it to work: A brand selling diapers will reach a lot of uninterested viewers if it targets all adults 18 to 45. But if the brand focuses on people who have bought diapers in the past year, it can hone in on potential customers. 2.

This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don鈥檛 expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

I will also say, Jasmine, to your point about social network usage and linear TV viewership, that next year is also the year that retail media ad spending will drastically surpass linear TV ad spending. And then those numbers are just going to keep diverging in favor of retail media. Suzy Davidkhanian (18:22):.

Focus on getting maximum bang for your buck with influencer partnerships and shoppable media campaigns, as well as engaging content for organic growth. Optimize posts using A/B testing and use retargeting to reach consumers who have already shown interest. Highlight sustainability credentials.