Ä¢¹½AV

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.

While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.

There's also the fact that it's a odd numbered year and even numbered years tend to have higher growth rates, because you have the elections and big sports events. Marcus Johnson:. Good point. And the big [inaudible 00:09:43]. Paul Verna:. All of those factors, I think, drive 2023 down.

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.

It's a terrible sport. I respect it. Probably the most difficult thing in the world, but also terrible to watch. Okay, after the first round we look at the scores. Danny jumps out to an early lead. Three points for him. One for Sky. And Yory, if you'd seen his face, you would know that he has zero points. But he is really trying to get on the board. We'll see if he can in the second round.

But in this country, when the wave of sports betting apps started to become legalized over the past few years, you just saw ads everywhere. We didn't restrict it at all. And the ads come with a little warning, if you have a gambling problem, please call this number. But nonetheless, there's ads for gambling all over our TV and internet. (20:21):.

Nothing to be proud of on the sports front, so that's why Zak keeps it quiet. In the 90s, couldn't shut him up, was all over it. Now, not so much to cheer about. So today's facts, what is the most stolen food item in the world? Any guesses? Paul Verna:. The little jelly packs that they have... I guess they're not stolen because they're meant for you to just sort of grab, but-. Marcus Johnson:.

And a huge driver of this is just how much they're spending on acquiring the rights to show people more entertainment and more content, expanding their reach into sports and entertainment to boost their advertising.

How did we already start on sports? Marcus Johnson:. Because you won't stop talking about it, Suzy. Enough. We must continue with the show. Suzy Davidkhanian:. I think I know what the most littered item is, by the way. Marcus Johnson:. Really? Suzy Davidkhanian:. Yeah, plastic bottles. Stephanie Taglianetti:. No spoilers. Marcus Johnson:. Plastic bottles, you couldn't be any more wrong.

Netflix, when they first started doing live sports, they didn't say, "We've got a bunch of stuff planned." They started one. They trialed it to see what... saw what it was like, what kind of returns they got, and then added another and another. But there's a chance this works. Partly because public of opinion of cable news is so low, so maybe there's a bit of a news vacuum.

Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.

The Shoppable TV offering officially rolls out during this summer's Paris Olympics and will then be available on Peacock targeted around sports and movie watching. Question is, can this new TV shopping offering ignite TV commerce? Suzy against Evelyn and Suzy is arguing this new virtual concession TV offering can ignite TV commerce. One minute on the clock, make the case. Suzy Davidkhanian:.

And according to a recent Forbes advisor survey, 24% of Americans say they only use or primarily use social media to search online for certain topics like restaurants, fashion and sports. That's huge and it is. So there could definitely be a perception bias at play here, but it tells us two things.

And for some, isn't it also offsite, but on their own platforms, if you think about Amazon and Amazon Prime and all of their live stream sports where they're using their data from the ad network too and here too, it's like either they're the endemic brands that they're talking about in the prime video or, but that's another really seamless way of using the data, not disrupting the customer experience and

A strong pipeline of sporting events will fuel this surge. The next several years represent a boon for marketers in France looking to benefit from the uplifts that large events can bring.

And I also said that sports betting would get the scrutiny of the US government, and just recently, Senator Bob Blumenthal of Connecticut wrote a letter basically trying to raise awareness of this issue among US colleges and universities, and there's been some response to that with some colleges severing ties to sports gambling operations.

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

On today’s podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Live sports investments and ad blocking crackdown improvements in shorts monetization and it achieved its highest growth rate in two years. So not too shabby from YouTube. And then Google Network accounts for 12% of the pie and network is the odd one out here. It shrank 1% this quarter. It hasn't grown since Q2 2022 Network is lower margin than Google's other two advertising business units.

Things like art, sports, practical jokes, you don't necessarily need the sound from these. However, there was also a 2021 study that TikTok commissioned from Kantar, which found that nearly 90% of TikTok users consider sound essential to the TikTok experience. Ross Benes:. Well, that makes sense. It has its roots in music, is musically. Marcus Johnson:. Great point. Ross Benes:.

There's a few tea drinkers, some juice people, some sports drinks folks, and some wine individuals. But yeah, bottled water, carbonated soft drinks, coffee, beer, cider, and milk, 80% of everything we consume. According to eatthis.com and Statista. Today's real topic. Where are Americans spending their time online and what it means for advertisers?