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They expect podcast ad revenues to double by 2025 to reach $4 billion, growing twice as fast as digital advertising overall, the top revenue generating content genres, sports 15%, society and culture with 14%, and comedy with 14% as well. All overtaking news and political opinion. But Max, 2022 podcasting and revenue up. What's the point? Max Willens:.

It also struck a sponsorship with the Toronto Maple Leafs—one of Canada’s most recognized sports teams—to display the TikTok logo on helmets beginning in fall 2021. TikTok will vault into the No. 3 position in Canada in 2023. Our forecast shows there will be 9.6 million TikTok users in Canada next year, ahead of Snapchat and Twitter but trailing Facebook and Instagram. TikTok’s growth is unique.

There still is some maturity, particularly in sports and digital transformation, which it's already making inroads on, and it's more about building its media and advertising on top of its existing eCommerce platform, which all connects into the greater flywheel. (06:41):. It's not necessarily about building pillars anymore, I think, for Amazon.

What trends will be talking about this year? Economic pressures will push retailers to look for new revenue streams this year.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.

While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.

In Mexico, TelevisaUnivision has Blue To Go Sports and PrendeTV, and in Brazil, Globo TV has Globoplay. These services are helping to further acclimate the population to the idea of sub OTT video. In 2023, 39.4% of internet users in the region will be sub OTT users, a rate that will only slightly trail the worldwide average (43.6%). The Streaming Wars Go Global.

There's also the fact that it's a odd numbered year and even numbered years tend to have higher growth rates, because you have the elections and big sports events. Marcus Johnson:. Good point. And the big [inaudible 00:09:43]. Paul Verna:. All of those factors, I think, drive 2023 down.

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

It's a terrible sport. I respect it. Probably the most difficult thing in the world, but also terrible to watch. Okay, after the first round we look at the scores. Danny jumps out to an early lead. Three points for him. One for Sky. And Yory, if you'd seen his face, you would know that he has zero points. But he is really trying to get on the board. We'll see if he can in the second round.

Nothing to be proud of on the sports front, so that's why Zak keeps it quiet. In the 90s, couldn't shut him up, was all over it. Now, not so much to cheer about. So today's facts, what is the most stolen food item in the world? Any guesses? Paul Verna:. The little jelly packs that they have... I guess they're not stolen because they're meant for you to just sort of grab, but-. Marcus Johnson:.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

And according to a recent Forbes advisor survey, 24% of Americans say they only use or primarily use social media to search online for certain topics like restaurants, fashion and sports. That's huge and it is. So there could definitely be a perception bias at play here, but it tells us two things.

How did we already start on sports? Marcus Johnson:. Because you won't stop talking about it, Suzy. Enough. We must continue with the show. Suzy Davidkhanian:. I think I know what the most littered item is, by the way. Marcus Johnson:. Really? Suzy Davidkhanian:. Yeah, plastic bottles. Stephanie Taglianetti:. No spoilers. Marcus Johnson:. Plastic bottles, you couldn't be any more wrong.

And for some, isn't it also offsite, but on their own platforms, if you think about Amazon and Amazon Prime and all of their live stream sports where they're using their data from the ad network too and here too, it's like either they're the endemic brands that they're talking about in the prime video or, but that's another really seamless way of using the data, not disrupting the customer experience and

The Shoppable TV offering officially rolls out during this summer's Paris Olympics and will then be available on Peacock targeted around sports and movie watching. Question is, can this new TV shopping offering ignite TV commerce? Suzy against Evelyn and Suzy is arguing this new virtual concession TV offering can ignite TV commerce. One minute on the clock, make the case. Suzy Davidkhanian:.

A strong pipeline of sporting events will fuel this surge. The next several years represent a boon for marketers in France looking to benefit from the uplifts that large events can bring.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.

And I also said that sports betting would get the scrutiny of the US government, and just recently, Senator Bob Blumenthal of Connecticut wrote a letter basically trying to raise awareness of this issue among US colleges and universities, and there's been some response to that with some colleges severing ties to sports gambling operations.

Live sports investments and ad blocking crackdown improvements in shorts monetization and it achieved its highest growth rate in two years. So not too shabby from YouTube. And then Google Network accounts for 12% of the pie and network is the odd one out here. It shrank 1% this quarter. It hasn't grown since Q2 2022 Network is lower margin than Google's other two advertising business units.

Things like art, sports, practical jokes, you don't necessarily need the sound from these. However, there was also a 2021 study that TikTok commissioned from Kantar, which found that nearly 90% of TikTok users consider sound essential to the TikTok experience. Ross Benes:. Well, that makes sense. It has its roots in music, is musically. Marcus Johnson:. Great point. Ross Benes:.

There's a few tea drinkers, some juice people, some sports drinks folks, and some wine individuals. But yeah, bottled water, carbonated soft drinks, coffee, beer, cider, and milk, 80% of everything we consume. According to eatthis.com and Statista. Today's real topic. Where are Americans spending their time online and what it means for advertisers?