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Cricket is sort of thought of as this kind of exotic random sport. But India and Pakistan essentially grind to a halt during the cricket tournaments that happen every couple of years. And when you also include Australia and England, and to a lesser extent, Canada, it quickly starts adding up. And so by some estimates, cricket is the world's second most popular sport.

Well, guess, how many days of the year of the 365 that feature no professional sports games in the US? We're talking MLB, NBA, NHL and NFL. How many days are there none of those? Ross Benes:. I assume it's very low. Marcus Johnson:. It's not high. Ross Benes:. Like 10. Marcus Johnson:. Jeremy? Jeremy Goldman:. Like four. Marcus Johnson:. Oh, Jeremy's close, two.

So in the store there are LED screens that display real-time sports moments and brand campaigns, and there's also a sports hub. Speaking of omni-channel, this is where people can buy online, pickup in store, do digital returns, curbside pickup and scan to learn more about products.

Providers will either build services from scratch or acquire them, like Fiserv鈥檚 Clover Sport, which launched last year and leverages technology from Bypass (purchased in 2020). Most providers will blend the two approaches. Global Payments operates proprietary solutions for nine verticals and reaches more than 70 others through partnerships. But a provider can do both within the same sector.

There still is some maturity, particularly in sports and digital transformation, which it's already making inroads on, and it's more about building its media and advertising on top of its existing eCommerce platform, which all connects into the greater flywheel. (06:41):. It's not necessarily about building pillars anymore, I think, for Amazon.

Charter Spectrum will offer Max to its customers: A carriage deal with Waner Bros. Discovery continues the trend of streamers winning out in pay TV negotiations.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

Apparently, according to NBCU, 2 in 3 Peacock viewers are already ordering food or beverages when they sit down for a live sporting event or a movie. So in order for consumers to choose to use the path to purchase that's provided on their TV screen, it has to be easier and/or significantly cheaper than doing it yourself.

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years鈥攚ith several beginning to scale鈥擜mazon鈥檚 No. 1 position will be secure well into the future.

In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.

How did we already start on sports? Marcus Johnson:. Because you won't stop talking about it, Suzy. Enough. We must continue with the show. Suzy Davidkhanian:. I think I know what the most littered item is, by the way. Marcus Johnson:. Really? Suzy Davidkhanian:. Yeah, plastic bottles. Stephanie Taglianetti:. No spoilers. Marcus Johnson:. Plastic bottles, you couldn't be any more wrong.

Nothing to be proud of on the sports front, so that's why Zak keeps it quiet. In the 90s, couldn't shut him up, was all over it. Now, not so much to cheer about. So today's facts, what is the most stolen food item in the world? Any guesses? Paul Verna:. The little jelly packs that they have... I guess they're not stolen because they're meant for you to just sort of grab, but-. Marcus Johnson:.

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

They expect podcast ad revenues to double by 2025 to reach $4 billion, growing twice as fast as digital advertising overall, the top revenue generating content genres, sports 15%, society and culture with 14%, and comedy with 14% as well. All overtaking news and political opinion. But Max, 2022 podcasting and revenue up. What's the point? Max Willens:.

It鈥檚 been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.

As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.

It also struck a sponsorship with the Toronto Maple Leafs鈥攐ne of Canada鈥檚 most recognized sports teams鈥攖o display the TikTok logo on helmets beginning in fall 2021. TikTok will vault into the No. 3 position in Canada in 2023. Our forecast shows there will be 9.6 million TikTok users in Canada next year, ahead of Snapchat and Twitter but trailing Facebook and Instagram. TikTok鈥檚 growth is unique.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Amazon鈥檚 website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.