蘑菇AV

Well, guess, how many days of the year of the 365 that feature no professional sports games in the US? We're talking MLB, NBA, NHL and NFL. How many days are there none of those? Ross Benes:. I assume it's very low. Marcus Johnson:. It's not high. Ross Benes:. Like 10. Marcus Johnson:. Jeremy? Jeremy Goldman:. Like four. Marcus Johnson:. Oh, Jeremy's close, two.

So in the store there are LED screens that display real-time sports moments and brand campaigns, and there's also a sports hub. Speaking of omni-channel, this is where people can buy online, pickup in store, do digital returns, curbside pickup and scan to learn more about products.

Providers will either build services from scratch or acquire them, like Fiserv鈥檚 Clover Sport, which launched last year and leverages technology from Bypass (purchased in 2020). Most providers will blend the two approaches. Global Payments operates proprietary solutions for nine verticals and reaches more than 70 others through partnerships. But a provider can do both within the same sector.

There still is some maturity, particularly in sports and digital transformation, which it's already making inroads on, and it's more about building its media and advertising on top of its existing eCommerce platform, which all connects into the greater flywheel. (06:41):. It's not necessarily about building pillars anymore, I think, for Amazon.

Apparently, according to NBCU, 2 in 3 Peacock viewers are already ordering food or beverages when they sit down for a live sporting event or a movie. So in order for consumers to choose to use the path to purchase that's provided on their TV screen, it has to be easier and/or significantly cheaper than doing it yourself.

In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years鈥攚ith several beginning to scale鈥擜mazon鈥檚 No. 1 position will be secure well into the future.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older鈥攂ut they鈥檙e far from deprecated.

Here are four takeaways and brand examples to guide your full-funnel creative strategy.

How did we already start on sports? Marcus Johnson:. Because you won't stop talking about it, Suzy. Enough. We must continue with the show. Suzy Davidkhanian:. I think I know what the most littered item is, by the way. Marcus Johnson:. Really? Suzy Davidkhanian:. Yeah, plastic bottles. Stephanie Taglianetti:. No spoilers. Marcus Johnson:. Plastic bottles, you couldn't be any more wrong.

Nothing to be proud of on the sports front, so that's why Zak keeps it quiet. In the 90s, couldn't shut him up, was all over it. Now, not so much to cheer about. So today's facts, what is the most stolen food item in the world? Any guesses? Paul Verna:. The little jelly packs that they have... I guess they're not stolen because they're meant for you to just sort of grab, but-. Marcus Johnson:.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.

Financial services marketers have had to do more with less as digital ad spending slowed over the last two years. But economic optimism has them ready to reopen their wallets.

He came up with the idea of organizing a series of sports competitions to be held at the same time as the Olympic Games in London. Carina Perkins:. Wow. Sarah Marzano:. Done. Marcus:. Oh, wow. Carina Perkins:. That's cool. Marcus:. Bang, in 30 seconds. Sarah Marzano:. I mean, I had so many more things to say, but I'm just trying to adhere to the timing. Marcus:. I kind of want one more.

They expect podcast ad revenues to double by 2025 to reach $4 billion, growing twice as fast as digital advertising overall, the top revenue generating content genres, sports 15%, society and culture with 14%, and comedy with 14% as well. All overtaking news and political opinion. But Max, 2022 podcasting and revenue up. What's the point? Max Willens:.

It鈥檚 been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.

As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.