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The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

In January, our 蘑菇AV Daily newsletter team made some advertising and marketing predictions for 2024 on everything from AI to attention metrics.

The integration aims to bridge gaps between supply and demand in fragmented streaming environments by streamlining access through Amazon鈥檚 Transparent Ad Marketplace.

Big Tech battled Europe鈥檚 new rules in 2024: Apple opened its ecosystem to comply with DMA while Meta faced fines and scrutiny over data use and subscriptions. We can expect continued stringent regulations.

But Target鈥檚 pitch is complicated by the fact that many of these programs offer services the retailer does not, such as streaming subscriptions, restaurant delivery, and discounts on gas. Nor does it help that many of the retailers on Shipt鈥檚 network are also available on other marketplaces, diminishing Target鈥檚 appeal as shoppers鈥� first port of call.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.

For Samsung Ads, deepening its Magnite relationship offers a clearer, more agile path to compete鈥攏ot just in the US, but in a fragmented global streaming economy where execution is everything.

Shift from linear TV to streaming and video: The shift from linear TV to video and streaming platforms is accelerating. Though streaming inventory is opaque for advertisers, DV鈥檚 ad verification solutions improve media quality assurance, driving better performance and ROI.

The news: Ad buyers are expecting streaming CPMs to decline for the second consecutive year at 2025 Upfronts, per Adweek reporting. Several ad buyers said they expected general streaming inventory to become cheaper due to an increase in supply.

The number of streaming services with at least $1 billion in US connected TV (CTV) ad revenue is set to quadruple from 2020 to 2026, per our March 2024 forecast. The boom isn鈥檛 without its growing pains, though. Advertisers still need to face confusion with fragmentation, unreachable audiences who pay for ad-free streaming, and problems with campaign measurement. We delve into these three challenges and provide solutions.

What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

The tariffs would likely cause a significant loss of revenues for US studios and streaming services. This could lead to a decline in the overall market for US films, as studios become less willing to invest in new projects.

Prime Video鈥檚 ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform. YouTube for Marketers Explainer (蘑菇AV subscription required). The CTV Opportunity(蘑菇AV subscription required).

Wrapped 2024 feels more like a beta test than a celebration, hinting at a company spread too thin to please its audience.

And there are CEOs of other companies and adjacent industries where there's also a lot of saturation, specifically streaming and entertainment who are saying like, "Oh, this administration is a green light that we could do further mergers."

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.