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1184 results for guide to influencer marketing:
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  • This makes it a compelling choice to reach viewers on mobile devices and TVs, as well as via traditional horizontal video ads and vertical integrations with Shorts. Sources. Qustodio.

    Report
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    Aug 23, 2023
  • Its 173.7 million US viewers will average an hour and three minutes (1:03) per day on the platform this year, per our September 2023 and February 2024 forecasts. Despite an increasingly crowded field, Netflix is the subscription OTT platform to beat when it comes to viewership and time spent. That’s one of the reasons its password-sharing crackdown was so effective in driving new signups last year.

    Article
     | 
    Feb 23, 2024
  • There’s a lot for marketers to learn about CTV ads, which encompass digitally sold ads showing up on screens through software like streaming services, hardware like smart TVs, streaming devices like Apple TV, or video game consoles. Here are five essential things to know. 1. The CTV advertising market is experiencing substantial growth.

    Article
     | 
    Feb 24, 2025
  • Roku has long been a CTV market leader thanks to its popular streaming devices, smart TV operating systems, and (more recently) Roku-branded smart TVs. However, Roku will only grow its user base by a modest 2.7% this year, the lowest increase since we started tracking in 2010.

    Report
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    Apr 15, 2024
  • There will be 115.6 million FAST viewers in the US next year, up 3.7% YoY, per our forecast. Ad spend on connected TV (CTV) will rise 15.8% in 2025, reaching $33.35 billion. 4. AI lends helping hand. Key stat: Traffic to retail sites from generative AI-powered chatbots increased by 1,950% YoY on Cyber Monday, according to data from Adobe Analytics.

    Article
     | 
    Dec 9, 2024
  • Ad-supported tiers for streaming are increasing the opportunity to reach viewers on platforms like Netflix and Pluto TV. Think beyond the duopoly. Its share and influence are being challenged by a host of other digital publishers across CTV, social media, and retail media. Spreading budgets across established and emerging channels is a balanced approach. Behind the Numbers.

    Report
     | 
    May 3, 2023
  • “We see TV viewership declining and digital audio listenership growing. So that’s really a chance to test [placing ads] into both and see what you’re looking for,” said Michael Holmquist, director of media strategy and investment at Tinuiti, in a recent webinar. 2. Podcast growth is steady.

    Article
     | 
    Sep 21, 2023
  • Not only is it more likely to be watched as a group, but those viewers are also commenting, socializing, and interacting with the content. Q: What is the opportunity of a streaming-first future for live programming? A: There is flexibility for the publisher, the advertiser, and the viewer.

    Article
     | 
    Jun 21, 2024
  • As linear TV viewership declines, live sports continue to drive engagement and brand loyalty, making them an attractive option for direct-to-consumer brands. Agencies are responding to demand. Publicis recently launched an initiative to streamline women’s sports ad buys.

    Article
     | 
    Mar 7, 2025
  • Zooming out: The news comes shortly after UFC signed a deal with Meta and TikTok renewed its content partnership with Major League Soccer, signalling a race among major social platforms to bring high-viewership sports into the fold. Why it matters: Pinterest is leaning into fandom culture.

    Article
     | 
    May 30, 2025
  • Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.

    Article
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    Aug 29, 2024
  • We don’t currently break out CTV time spent by age, but with the time decrease for linear TV, it’s likely that older viewers are shifting to streaming and social video. The healthcare and pharma industry spends more on search than on display ads. More than 1 billion Google searches per day—about 7%—are related to healthcare, per the search engine.

    Report
     | 
    Sep 29, 2023
  • It’s been a year since Netflix launched its “Basic With Ads” tier, joining an increasingly cluttered landscape of ad-supported streaming platforms. Netflix leveraged a year of solid connected TV (CTV) ad spend growth, cost-conscious consumers, and Hollywood strikes that emphasized the value of a deep existing catalog to grow its ad supported plan to 15 million global monthly active users, according to a company post. Here’s a look at what’s new, what’s working, and what needs more attention at Netflix.

    Article
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    Nov 14, 2023
  • It speaks to the generation’s loyalty to the streaming app despite price increases and major catalog changes. But rapid cancellations of original Netflix series have led to hesitancy among viewers to watch new shows on the platform. Keep an eye on millennials’ social commerce engagement. Adults ages 25 to 44 are the biggest group of social commerce buyers, according to our forecast.

    Report
     | 
    Oct 7, 2024
  • Proponents of TV advertising point to scale as why they’re coming back, but eventually, this dynamic will change as streaming services continue to grow—and as YouTube continues to muscle into the CTV space. Major streaming services like Netflix and Disney+ only just introduced ad tiers.

    Report
     | 
    Jun 1, 2023
  • Sports have been key to attracting both viewers and advertisers. Netflix’s ability to innovate beyond its core streaming service will be critical to maintaining its dominance as competition heats up.

    Article
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    Oct 18, 2024
  • Shorts posts lag behind TikTok in viewership, according to Industry KPI data from Dash Hudson. This length tweak could help YouTube catch up. The update lets advertisers create immersive ads while maintaining engagement, offering creators more space without losing viewer attention and helping YouTube stay competitive in a dynamic video landscape.

    Article
     | 
    Oct 4, 2024
  • The strong Roku Channel growth suggests that viewers care less about specific branded hubs on streaming platforms and more about ease of accessing content and lowering decision fatigue. Our take: CTV ad spending is growing fast thanks to reallocation from TV ad spend and a growing audience that wants cheaper entry points into digital video.

    Article
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    Aug 2, 2024
  • Our take: Increasing the cost gap between ad-free and ad-supported subscriptions is likely to upset some Netflix viewers, but the industrywide pivot to advertising has made consumers more accepting of ads in general.

    Article
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    Jul 3, 2024
  • Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.

    Article
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    Aug 28, 2023
  • Several other streaming services like Prime Video have rolled out similar features. Now, Netflix offers an official way to share scenes that directs viewers back to its platform. Moments provides a unique way for Netflix content to go viral organically, attracting new viewers and amplifying conversations around trending shows and films.

    Article
     | 
    Oct 29, 2024
  • Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.

    Article
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    Nov 13, 2023
  • The state of connected TV (CTV) viewership seems to be one of those ever-present hot topics in the advertising industry. Streaming has become the go-to way to watch TV, and its rise has seen the old ways of TV decline. Currently, less than half of US households subscribe to traditional pay TV, while the number of CTV households has reached 113.1 million (85.3% of the population).

    Article
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    Apr 25, 2023
  • Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

    Article
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    Aug 2, 2024
  • Apple’s Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

    Article
     | 
    Oct 11, 2024
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