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  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 14, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 14, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 14, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 17, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 8, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 9, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 9, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 23, 2025
  • Because ad-supported plans tend to generate more revenues than ad-free plans, streamers are leaning into advertising. Subscription streaming services have had varied success in driving revenues through ads. Most subscription streaming services offer ad-free and ad-supported plans.

    Report
     | 
    May 10, 2024
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 6, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 10, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 10, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 16, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
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    Jan 13, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 13, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 16, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 13, 2025
  • Millennials and Gen Zers, in particular, are purchasing subscriptions and memberships for primary care services and prescription medications. Younger consumers value the convenience of accessing prescription medication online, as 41.8% of millennials and 35.4% of Gen Zers purchased a subscription or membership in order to do so. Trust in providers and pharmacists breeds patient loyalty.

    Report
     | 
    Sep 4, 2024
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 8, 2025
  • This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

    Report
     | 
    Apr 18, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 6, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 9, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 3, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 3, 2025
  • This article is part of Ģą˝AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

    Article
     | 
    Jan 15, 2025