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In addition, the platform expanded the amount of available ad inventory on storefront and category pages, and introduced offsite capabilities that allow advertisers to target prospective customers using DoorDash鈥檚 customer data.

AI can help brands engage their target customer, said Ryan Nelsen, CMO, StackAdapt. 鈥淎t the end of the day, marketing is really about helping the world know who you are as a brand, what you stand for, and why they should pursue your products or partner with you,鈥� said Nelsen.

Trump鈥檚 tariffs threaten to upend retailers鈥� supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

The Southeast Asian country banned sales of new iPhones, the Apple Watch Series 10, and new Macs because Apple failed to meet local investment targets. Apple pledged IDR 1.71 trillion ($112 million) but has only invested IDR 1.48 trillion ($97 million).

Search engines came in second, followed by Walmart.com, YouTube, and Target.com. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Other ad channels like search are capitalizing on shoppability: Google recently began testing an AI-powered search ad format that targets low-traffic queries that are likely to drive purchases.

Our take: We expect Walmart鈥檚 holiday retail ecommerce sales to grow 9.7% this year, faster than Amazon and big-box competitor Target. Still, the retailer will account for just 8.1% of total ecommerce sales this holiday season to Amazon鈥檚 42.1%, giving it significant runway for growth. Go further: Read our US Holiday Shopping 2024 report and our US Holiday Ecommerce Sales Benchmarks: Q4 2024.

Amazon is the driver of the retail media phenomenon, but Walmart, Target, Kroger, Instacart, and many others are jumping on the bandwagon. These companies have the advantage of first-party data and proximity to purchase, and they will continue to steal share from legacy digital ad publishers. Social network ad spending is back on track.

Beauty built a thriving business in part by capitalizing on consumers鈥� desire for dupes of their favorite premium products, but also by embracing platforms like TikTok Shop, and moving aggressively to grow its presence in mass retailers like Walmart and Target.

Banks should target this age group with products that help their money go further, like investing or high-yield savings products. Mid-40s through early 50s: When customers reach this life stage, they鈥檙e likely thinking about ensuring financial stability for themselves and their families.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

As payment providers add security protections for other payment options, gift cards often aren鈥檛 updated to have the same fraud monitoring capabilities, making the payment method an easy target for fraudsters. And given the amount of spend expected to go on these cards this season, it鈥檚 a potentially lucrative target for fraudsters. Shoppers will lean on BNPL.

The tech will specifically target scam ads involving celebrities and will also allow individual users to submit video selfies to regain account access if they are hacked. Meta said it will delete facial recognition data as soon as it鈥檚 no longer needed and won鈥檛 use it for any other purpose. Submitting video selfies is voluntary and public figures can opt out of the program.

Lawmakers said UHG was a target long before it was hacked and that the bigger a company is, the bigger its responsibility to protect its system from hackers. Fallout from the ransomware attack has cost 80% of physicians lost revenue, largely due to their inability to submit claims or receive payments.

At the same time, it also isn鈥檛 clear that even last year鈥攚hen retailers such as Target and Dick鈥檚 Sporting Goods were regularly talking about the issue鈥攖hat retail theft was actually a growing problem. While reported incidents of shoplifting rose YoY in 2023, they were at roughly the same level as pre-pandemic 2019, per FBI data released last week.

US podcast ad spending will grow 15.9% to $2.28 billion this year, representing just over 10% of that lofty goal; North American advertisers alone won鈥檛 get Spotify to its target.

Growing investments make their technology and trade secrets prime targets for hackers.

Our take: With 50% of weekend visitors and 40% of its subscribers coming from outside the US, the global audience is a crucial target. By offering a mix of in-depth and lighter content, the new product could strengthen Bloomberg's value to its subscribers. Although the initiative primarily aims to engage a global audience, it is likely to resonate with Bloomberg鈥檚 US base as well.

But they also offer marketers a valuable opportunity to establish deeper connections with patients by tailoring messages to different demographics and ensuring that the target audience sees campaigns as relatable.

Insurance agents aren鈥檛 so easily replaced: LIMRA鈥檚 research into online buying found that while consumers found it convenient (66%), thought it would be faster and easier (59%), and liked being able to do research online (61%), the affluent males who seemed to be the target audience simply weren鈥檛 following through. Further research discovered that:.

The top grocery purchase destination was not Target or Walmart, but 鈥渁nother in-store retailer,鈥� per Jungle Scout. However, Walmart was a close second, with 28% of US consumers grocery shopping in-store and 15% shopping on Walmart.com. Our take: We forecast US grocery retail sales to reach $1.569 trillion this year.

By building ad networks that leverage travel data, airlines can create a unified ecosystem where brands from various sectors can target the right consumers with the right message at precisely the right time. For example, partnerships with local attractions, restaurants, or hotels could result in passengers receiving personalized offers throughout their journey.

The company will expand offerings like addressable TV, enabling advertisers to target specific households with tailored ads, and data-driven linear TV, where real-time data optimizes traditional placements. Fox is also investing in advanced measurement tools to track ad performance across platforms like Tubi, enhancing precision in targeting and attribution, and helping advertisers maximize ROI.

CTV political ad spend growth is outpacing traditional TV: CTV can target highly specific demographics and is an easy transition from traditional TV. 30-second spots that work on TV are also applicable to CTVs, though marketers should also leverage the channel鈥檚 unique ad formats that drive higher engagement.

Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers. Digital video wins over traditional TV among Hispanic viewers. The US Hispanic population has the highest rate of digital video penetration among racial and ethnic groups, at 81.3%.