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The bottom line: Audiences are diffuse, said Wurmser, and it鈥檚 important to concentrate less on the device and more on your target consumer. 鈥淚t鈥檚 not the most earth-shattering insight, but follow your audience,鈥� he said. 鈥淔ocus on how your audience is consuming content.

And especially for those categories like beauty, and health, and personal care, premium brands should really be looking at having some presence on the platform, especially as it's offering more opportunities for these brands to reach and target consumers through its advertising offerings. Sara Lebow (19:04):. Okay. On that note, that is all we have time for, so thank you for being here, Pao.

By aligning more closely with influencers whose audiences match their target demographics, brands can ensure they remain effective in reaching their consumers, even if TikTok becomes unavailable. Retailers should also engage with influencers who are proactive in contingency planning, as these individuals are more likely to maintain their presence across multiple platforms.

The US economy is approaching the fabled soft landing: The Fed鈥檚 decision to cut rates by a half point should boost consumer sentiment and begin the process of unfreezing the housing market.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Target released a newly revamped program, Target Circle, to deliver an even easier, more personalized shopping and saving experience. Target Circle contributes to a sustainable bottom line through retention, higher spend, and enhanced data, with Target Circle members spending 5x more and driving nearly 5x more shopping trips than nonmembers in 2023, according to internal Target data.

Not only is Google slowly losing share of the search advertising market and facing scrutiny over its search reach extension product, it鈥檚 also facing multiple antitrust lawsuits, one of which specifically targets Google Search. Judge Amit Mehta has now heard preliminary arguments from the Department of Justice (DOJ) and Google鈥檚 defense, and closing arguments are set for May 2024.

According to a June 2023 Roundel survey, 76% of guests use Target.com or the Target app while they are shopping in one of our stores, reinforcing how fluid the shopping journey has become. Social media has also become a key component of the shopping journey for many consumers. While 75% of Target guests are active on social media, this number becomes even more pronounced with Gen Z.

A bullish outlook: Retailers ranging from Target to Abercrombie & Fitch expressed concerns about the uncertain outlook ahead given that the labor market is loosening at the same time that the household savings rate trends downward and household debt trends upward. However, several off-price retailers remain bullish on their prospects ahead.

The target: Retail media (and other revenues) accounted for 2.8% of Instacart鈥檚 gross transaction value in Q2鈥攖he same share as the same period a year earlier. But looking ahead, the company aims to grow that share to 5% by expanding both its advertiser base and its average revenue per user, said CEO Fidji Simo during the company鈥檚 earnings call.

For example, Amex worked with a large grocery retailer to target frequent but not loyal customers, offering discounts to encourage higher frequency among those who shop at a retailer once a month and discounts that incentivize larger basket sizes among regular customers. Amex is not launching a FMN, which would leverage first-party data for on- and off-site ad targeting.

Target Gen Z for social commerce. Illustrate how holiday social commerce relates to the rest of the year. More like this:. More than two-thirds of TikTokers have increased usage despite shopping content changes. 5 key stats showing how to reach different kinds of TikTok users after TikTok. Gen Z excels at social media marketing. How do brands keep up?

Target, Amazon, Walmart, smaller retailers like IKEA. Really, I mean this is the forefront, at least in my opinion, of consumer-facing generative AI tools within e-commerce. I mean, really what it does is it puts the technology front and center and is asking shoppers to interact with the tool in order to really guide their shopping experience from the get-go. (05:17):.

Target, Carvana, and Lowe鈥檚 are moving up the ranks. Over the next two years, the four ecommerce companies with the largest shares of US retail ecommerce sales will hold their spots. But moves by smaller players will shake up the rankings. Target will solidify its place in the top five by 2024. The retailer has been on the move since the start of the pandemic.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

While the top 10 is peppered with big names like Target and Home Depot, it also includes retailers like Macy鈥檚 and eBay, which are relying heavily on AI to restore flagging sales. One of the most popular uses of AI involves personalization, as retailers look for ways to be more relevant to shoppers, improve conversion rates, and increase customer satisfaction and engagement.

Shoppable CTV ads are not common yet, but ad buyers have tested using first-party shopper data from retailers to target audiences in CTV channels. Amazon Ads is where most buyers have tested retail media so far. Almost three-quarters of buyers bought ads from Amazon in the past 12 months. Intent to buy or place ads is even higher鈥攁s it was for most of the RMNs in our survey.

Yeah, it feels like Shein is going toe to toe with is Target, which has really high quality private label clothing for children, children's clothing. Suzy Davidkhanian (10:05):. Yeah, me too. I think this is brilliant for both of them. For exactly what you both said.

But 2024 state and national political campaigns will likely target the industry on high prices for drugs and insurance premiums, and spending growth will slow to just 6.0%. B2B digital advertising will grow as hospitals and doctors keep their doors shut to sales reps. Digital channels are growing in importance to reach these elusive healthcare targets. Digital advertising is edging out traditional.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

鈥淲e're investing in incremental marketing to increase engagement and reintroduce Hollister brands to our target audience,鈥� said CEO Fran Horowitz in an earnings call. 鈥淲e believe product collections like this can help bring new customers into the brand.鈥�.

Off-site ads target consumers outside of the retail environment, like when they鈥檙e searching the open web or browsing social media. We forecast retail media network off-site ad spend in the US will grow 61.5% this year, reaching $10.64 billion. That figure will grow another 27.1% next year, hitting $13.52 billion, as brands and retailers look to meet consumers wherever they are.

Case in point: Disney and Walmart Connect's partnership, announced in May, allows brands to target ads on Disney+ and Hulu using Walmart鈥檚 shopper data, marking Disney's first use of retail data for ad sales.

When we at Target, we absolutely love events and holidays. Target shines during these moments. For example, if you're looking at back to school as a moment or the 4th of July and hosting a party, these are moments where Target really shines.