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What once was mainly a service for fashion and beauty is now available for travel, dining, and entertainment. BNPL adoption is increasing across merchants and age groups. Expect a 鈥渉oliday hangover鈥� in the first quarter. 鈥淭here鈥檚 going to be a bit more of a reckoning next year,鈥� Canaves said.

Inbound tourism will boost luxury sales further. The GCC is riding a surge of global interest following the 2022 FIFA World Cup in Qatar. And the return of Chinese visitors to Dubai will be accelerated by its new visa-free program and its offer of duty-free shopping.

Shoppers will travel for free returns. Five miles is the sweet spot: 40% of shoppers were willing to travel that distance for a free return, according to a September 2022 survey by Happy Returns. Another 35% said they would go up to 10. Shipping costs are the top challenge for retailers.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice goods sales.

The success of retail media has led to other industries from ride shares to travel to financial services building out their own ad networks. 鈥淭hey're mulling ways to introduce ads and to use the data to power advertising across other platforms,鈥� said Enberg. 2. Creators are everywhere. 鈥淭he question becomes how consumers will respond to the increasing ad loads as ads turn up everywhere,鈥� said Enberg.

For instance, Gen Zers often gravitate toward YouTube for deeper, more detailed searches on a particular topic, whereas they might go to TikTok or Instagram for quicker searches (like fashion trends or travel recommendations). Social commerce trends and capabilities dovetail with new search behaviors.

The retailer is piloting the machines in 10 cities across the US, where consumers can enter their phone number or email to get free travel-sized samples, per Retail TouchPoints. 鈥淚n beauty, sampling matters,鈥� said Crossan-Matos. 鈥淎nd when [a customer] samples, they鈥檙e more likely to buy a full-sized product.鈥�.

鈥淭hey鈥檙e also going out a lot, and there鈥檚 a strong connection between beauty and real-world experiences such as travel and dining.鈥�. Millennials report the highest amount of online beauty spending, with nearly a quarter (24.4%) of the generation spending $1,000 or more in the last year, per our The US Beauty Consumer report.

But now that people have returned to stores, commutes, and travel, there are a number of underutilized DOOH ad spaces that advertisers are still warming up to. The hesitation: Programmatic DOOH ad spend will reach just $660 million this year, according to our forecast. The ad format is growing rapidly, but DOOH and programmatic DOOH are still just a slice of the OOH pie.

Inflation is expected to continue gnawing at reserves in 2023, along with consumer-related changes in travel and work preferences. Auto: Inflation has driven up the cost of cars and the cost of car repairs in 2022, which causes claim costs to rise. Car accidents are also on the rise. Forbes reported a 7% increase in fatal car accidents in the US between 2019 and 2020.

Apparel and accessories and toys and hobbies are the only gifting categories set to outpace the ecommerce sales growth rate benchmark of 11.3% for the full holiday season, with demand for clothes staying elevated amid the return-to-office, travel, and social events. It won鈥檛 be an easy holiday season for a lot of specialty retailers.

So ads served, Sara says, in a sports bar during a Detroit Lions football game might feature great Lakes tourism, where a local car dealership's ads served in a gas station pump on summer nights might feature a cold energy drink on sale in the convenience store bars. And venues also can run their own TV commercials on this format as well, so a lot of potential there. (09:41):.

And issuers will likely increase rewards value on inflation-affected goods and services like fuel and groceries鈥攚hile decreasing value on nonessentials like travel. Issuers and Networks Ease Up on Ad Budget Growth. After years of double-digit increases in digital ad spend, issuers and networks are focusing on creating efficiencies.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

US travel industry digital ad spend was up 14.3% this year, according to our August 2023 forecast. Source: Airbnb. 3. The Trade Desk and Instacart. Ad tech company The Trade Desk and grocery intermediary Instacart teamed up in October to improve the latter鈥檚 retail media offerings through improved metrics. Why it works: Retail media data is in demand.

The company may look to draw on the success of Douyin in China, which saw a boost not only in ecommerce sales, but also service sales such as food delivery and travel bookings, as a result of shoppable livestreams.

Discretionary spending in categories like new clothing and travel is still where some consumers are reducing spending to save money, according to a January 2023 survey of US adults by Toluna. When compared wa similar survey from July 2022 by First Insight, consumers in 2023 are still prioritizing healthcare and their financial services by not reducing their consumption.

BNPL is moving into new sectors, with grocery, healthcare, legal services, and travel ripe for gains. Major retail partners like Amazon are also embracing the tech. And in-store penetration is on the rise thanks to physical and virtual card growth. New entrants could improve accessibility. Apple and Walmart will reportedly enter the space this year. BNPL threatens credit cards.

Google鈥檚 Search gains: Last year, sales attributed to Google Search ads grew sharply during the first half of November but then slowed over the Cyber Five as consumers resumed pre-pandemic holiday travel patterns. This year, however, the opposite happened:.

These purchases include travel, dining out, and experiences like live entertainment. Bills trump shopping sprees: Student loan repayments will be a driving force behind holiday budgeting. 蘑菇AV 17% of consumers have student loans to repay after the pandemic-driven pause in repayments, according to Deloitte. The average monthly payment is expected to be roughly $400 per borrower.

Parenting and travel influencers also had a high percentage of problematic posts, according to the report. The problem: In Australia's self-regulated advertising system, advertisers must disclose commercial agreements and label content as ads. However, the ACCC notes that influencers may lack motivation to comply, as their appeal often hinges on authenticity.