Verticals outside of retail, such as financial services (e.g., Chase, PayPal) and travel (e.g., Lyft, Expedia), are increasingly leveraging their first-party transaction-based data to launch media offerings of their own. Non-endemic advertising is a natural fit for sectors that have access to purchase-based data but don’t sell products directly to consumers.
Article
| Jul 2, 2024
“Now, a lot more spending is going toward services, restaurants, and ٰ.”. These experiences, and the backlog of special events such as weddings, are also bolstering spending in apparel, footwear, and accessories. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Apr 2, 2024
Shoppers surveyed by PYMNTS and i2c expected to spend $860 on non-gift holiday purchases, including experiences such as travel and entertainment—a 26% decline YoY. At the same time, spending on gifts is expected to rise 2.2% YoY. Buy now, pay later (BNPL) usage is on the rise.
Article
| Nov 28, 2023
PwC expects spending to grow by 7% year-over-year (YoY), with average spending on gifts, travel, and entertainment reaching $1,530. Adobe Analytics’ holiday report expects online sales to grow 4.8% YoY to $221.8 billion in the period between Nov 1 and Dec 31. Our own forecast puts US holiday sales growth at 4.5% this year, the sixth-fastest increase in the past 15 years.
Article
| Oct 5, 2023
Some of Google’s moves to add travel and shopping chatbots to its SGE could also lead to more seamless purchasing down the line. Plug-ins already bring some task-oriented functions into chatbots. ChatGPT now offers a variety of plug-ins that, while not autonomous, allow developers to integrate services like travel booking into ChatGPT. Amazon is similarly upgrading Alexa.
Report
| Jul 20, 2023
For example, ads served in a sports bar during a Lions game might feature Great Lakes tourism, alcohol, or local car dealerships. Ads served on a gas station pump on summer nights might feature a cold energy drink on sale in the convenience store. Bars and venues can run their own ads during TV commercials on many of these platforms. What are the potential downsides of OOH TV advertising?
Article
| Jul 16, 2024
Retailers tour college campuses: Brands ranging from Ikea to Rent the Runway are using the events to build awareness and connect with consumers.
Article
| Nov 4, 2024
Put it in action: Activity booking platform GetYourGuide launched 24,000 ad variations to showcase unique travel experiences across 100 destinations and four markets. This approach not only informed potential customers but also expressed the value and emotional payoff of GetYouGuide’s offerings. 3. In the lower funnel, bring your best offer.
Article
| Aug 1, 2024
The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth
Article
| Nov 5, 2024
Last month, Walmart opened up its retail media business to non-endemic advertisers, starting with automotive, entertainment, financial services, quick-service restaurants, and travel. Home Depot made the same move in March to expand its retail media offerings, betting on unique segmentation, based on customers’ home improvement goals, to draw non-endemic advertisers. Listen to the full episode.
Article
| May 20, 2024
The company will continue to streamline the customer experience across its app and site, focusing on shopping hubs based on specific use cases like weddings, travel, or work parties. Rent the Runway is also planning to scale its one-on-one texting concierge service, which nearly 40% of customers used within 90 days of their first purchase in 2023.
Article
| Apr 15, 2024
Some 51% of decision-makers at US and UK retail and travel organizations say they plan to bring their commerce media tech stack in-house, and 49% plan on switching technology partners, according to a Forrester Consulting study conducted on behalf of PubMatic.
Article
| Oct 16, 2023
There’s just one catch: Credit cards are something of a rare beast—what other payment method offers 6% back on groceries or a 60,000-travel-point introductory offer? They have that magic mix of interest income, interchange fees, and membership fees. The annual average return on asset for a credit card was about 4.41%, per the Federal Reserve.
Article
| Sep 18, 2023
The Wing Delivery Network aims to enable drones to pick up, drop off, travel, and charge in whatever pattern makes the most sense for the entire system. The idea is to make the ridesharing-like system flexible enough to meet different retailers’ and restaurants’ peaks in consumer demand across entire cities.
Article
| Mar 13, 2023
That includes travel: A total of 42% of UK consumers say they would be open to using alternative payment methods such as BNPL to book holidays in the future, per a July 2023 report by ImpactSense on behalf of BR-DGE. AVOD and FAST will offer a video inventory boost for UK advertisers.
Report
| Dec 11, 2023
Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.
Report
| Aug 2, 2023
The big picture: So far, consumer spending is proving more resilient than pundits expected, due in part to the health of the labor market, larger-than-expected pandemic cash cushions, and an undiminished desire to spend on experiences like travel and entertainment. But persistent cost pressures are weighing on consumers’ ability to spend, despite easing inflation and recovering wage growth.
Article
| May 9, 2024
The company’s regionalization efforts decreased the distance items travel, which lowered its costs. In the US in 2023, Amazon reduced its cost to serve by more than 45 cents per unit compared with 2022.
Article
| Apr 11, 2024
Perfect Corp. is also partnering with travel retailer Dufry to bring AR-powered makeup try-on experiences to airports around the world. Dior is offering a live online consultation service for beauty customers using AR makeup virtual try-on technology.
Article
| Jul 25, 2023
FIs are likely to miss out on new customers if the customer is required to travel to a branch to open an account. Small FIs shouldn’t be bystanders on social media. Participating on posts and engaging with customers on various social media platforms can improve the customer experience and aid in personalization. (Check out tips for engaging on social media here.). Know who you’re working with.
Article
| Jun 21, 2023
Plus, some research examining the cost of telehealth doesn’t include savings realized by employers and their workers from not having to travel or take off work. Our take: The debate over telehealth’s impact on healthcare spending is still very much TBD. We believe the greatest value of telehealth is not that it’s a huge cost saver. Here’s where telehealth proves its worth:.
Article
| Feb 3, 2023
If you're on a plane or if you're on a travel and transit related website, you're in travel mode, you're thinking about movement. It doesn't matter your demographics, your race, gender, previous purchase history, right? Because you're just in a different frame of mind.
Audio
| Aug 30, 2024
Inbound tourism will boost luxury sales further. The GCC is riding a surge of global interest following the 2022 FIFA World Cup in Qatar. And the return of Chinese visitors to Dubai will be accelerated by its new visa-free program and its offer of duty-free shopping.
Report
| Apr 19, 2023
Shoppers will travel for free returns. Five miles is the sweet spot: 40% of shoppers were willing to travel that distance for a free return, according to a September 2022 survey by Happy Returns. Another 35% said they would go up to 10. Shipping costs are the top challenge for retailers.
Report
| Feb 8, 2023
Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.
Report
| Aug 11, 2023