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Drugmakers have already been growing their digital ad spending over the years: We forecast that pharma companies spent $19.45 billion on online marketing in 2024. Crypto Industry Gets Regulatory Green Light. A Trump administration will bring regulatory clarity and cooperation to the crypto industry, setting the stage for growth in crypto adoption.

Our take: Temu鈥檚 moves to establish a comprehensive seller ecosystem, complete with ads and the ability to plug third-party ecommerce tools into its platform, illustrate the marketplace鈥檚 evolution from a bare-bones, ultra-cheap marketplace to a global juggernaut capable of challenging Amazon in its largest market.

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The situation: The US Food and Drug Administration is flexing its muscles in the waning days of the Biden administration. It banned the use of Red No. 3.

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

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The divide between top-tier brands and the rest of the luxury industry is widening: Companies like Brunello Cucinelli are outpacing the market as wealthy shoppers spend freely.

Some 38.0% of people in the US scan QR codes at least once per year, showing there are over 100 million people willing to scan QR codes, per our February 2024 forecast. Brands and retailers leveraging QR codes in stores and advertising don鈥檛 need to get a lot of people to scan QR codes, but they do need to make sure they鈥檙e targeting the engaged few who are likely to convert. 3.

It already has 36.3 million US proximity payment users, per our forecast, and getting access to Apple鈥檚 132.5 million iPhone owners (of whom 61.3 million use Apple Pay) could be a game changer. It could also be a big opportunity for other device-agnostic payments apps that don鈥檛 offer contactless payments鈥攍ike BNPL firms Klarna and Affirm. That could help them finally break into in-store retail.

The back-to-school season generates revenues brands and retailers count on, as the second-highest shopping volume of the year ahead of holiday. This year, though, back-to-school growth will be harder to come by as spending in key channels slows.

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

Wayfair now plans to open another US store or two 鈥渋n short order鈥� and expand its brick-and-mortar model to international markets like Canada and the UK, Gulliver said. Our take: Layoffs are tough, but Wayfair is making the necessary moves to drive growth. Go further: Read how Wayfair and other housing-related retailers performed in our Retail & Ecommerce Earnings Q3 2024 report.

After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.

We forecast US health and personal care retail sales will rise 5.5% in 2025 to $105.02 billion, driven by growth in cosmetics and beauty, haircare, and skincare. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Across US businesses broadly, influencer marketing spending is soaring. We forecast that US influencer marketing spend鈥攔evenues generated by creators via payments from brands to promote products and services on social media鈥攚ill reach $8.14 billion this year, up 59% from 2021.

The impact: Healthcare and pharmaceutical advertisements account for $22.09 billion (7.3%) of the $310.19 billion in US digital ad spending, per our forecast. Healthcare and pharmaceutical companies are frequent TV advertisers, and a D2C ad ban could deal a blow to networks鈥� advertising revenues.

Retail and ecommerce returns will be valued at just over $1 trillion in 2025, per our December forecast. While return value for retail and ecommerce grew 18.8% in 2024, it will grow 5.9% in 2025. Use this chart: Retailers can use this chart to track how successful the industry is at discouraging future return rates and benchmark how well fees impact customer behavior. Related 蘑菇AV reports:.

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Younger consumers play a significant role in that growth, as only 62% of US adults under 35 drink, down from 72% two decades ago, per Gallup Poll. The trend is likely to gain momentum after US Surgeon General Vivek Murthy issued an advisory recommending that alcoholic beverages include warnings about their links to cancer.