蘑菇AV

As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We鈥檝e already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it鈥檚 difficult to keep track of what cord-cutters are actually watching. Here鈥檚 a breakdown.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers鈥� characteristics and their online grocery shopping behaviors and preferences.

Speaking of positives: In the US, CTV is the fastest-growing ad format we track, with a projected growth of 27.2% in 2023, for a total of $26.92 billion. By contrast, we project US retail media ad spend to increase by 20.5% and US social network ad spend to grow by 8.8% in the next year. 鈥淐TV is a performance medium,鈥� Hopkins said, meaning it doesn鈥檛 only inform top-of-funnel impressions.

In 2019, Roku, Hulu, and YouTube made up about half (45.9%) of the US CTV ad market. Now, they鈥檙e down to about one-third. What鈥檚 changed? Netflix, Disney+, and HBO Max have jumped into the deep end of CTV ad spend. Amazon is hanging out there too, with ads on Freevee and live sports. And social video has expanded, with TikTok eyeing CTV formats.

Streaming leader: Top streaming platform on US TV screens for 17 consecutive months, per Nielsen data cited by Pichai. Google subscriptions, platforms, and devices revenues: $9.3 billion, up 14.3% YoY, primarily driven by YouTube paid subscribers.

Some 67% of US social media users are likely to use social search during their purchase journey, according to March 2024 data from IZEA. Social commerce is also growing, with 33% of US adults ages 18 to 34 making purchases on social platforms like Instagram and TikTok, according to an April 2024 蘑菇AV survey.

However, Netflix will still lead the race among all paid and free OTT services this year with 170.6 million US viewers. Amazon鈥檚 Freevee, which has gained buzz with its original show 鈥淛ury Duty,鈥� will experience double digit (10.5%) growth this year鈥攖he highest among the FAST platforms we track. To view our full FAST user forecast, including projections out to 2027, click here.

Without Google, YouTube would be the sixth biggest digital ad platform in the US. 驰辞耻罢耻产别鈥檚 US ad revenues will reach $8.29 billion this year, per our March 2024 forecast. That means if YouTube were not owned by parent Alphabet, which also owns Google, it would still rank among the top 10 digital ad platforms in the US by revenue, ahead of Apple, Hulu, and Walmart. 2.

And your options are Switzerland, Greenland, or the US. So Slack me those answers. Switzerland, Greenland, or the US. (21:11):. Okay. The answers are in. Let me start with the US. It wasn't the US. The US comes in fifth at $15.49. In second place is Greenland, $16.46, joint second with Denmark incidentally.

Spotify is already by far the biggest US digital audio streaming platform at 88.4 million users in 2022, beating out its closest rival Amazon Music by over 30 million. It鈥檚 also the biggest US platform for podcasts, at 32.2 million listeners in 2022.

How much will US advertisers spend on programmatic display advertising in 2023? How does that spending break down by device, format, and transaction method? How does the US compare with other markets around the world? KEY STAT: Programmatic display ad spending will grow by 16.9% in the US this year鈥攖he highest growth rate of any country we track.

As the economy continues to roil, brands will look to some of the most hyped technologies鈥攊ncluding generative AI, clean rooms, and Web3鈥攖o solve real problems.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Among athletes, Simone Biles, the gymnastics extraordinaire, is the most popular US athlete. She's got 63% of the general population who plans to follow her at the Paris Olympics. Only 29% of the population plans to follow LeBron James on the US basketball team. But-. Marcus Johnson (25:46):. Jordan fans. Of course. Blake Droesch (25:53):. It's got to be. But he apparently...

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.