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Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

He writes that this tool would allow advertisers and merchants to create video ads featuring AI generated influencers based on prompts they provide. Jasmine, your take on chatbot influencers and whether they have a place here. Jasmine Enberg (13:46):. Well, I think the key here is in the word efficiency.

I expect they'll continue to try to push into video advertising. They've done that several times before, but I just expect that effort will get renewed as more money comes into streaming video advertising, right, a lot of people already listening to them through their Smart TV. Like, Spotify app is pretty popular, like on Roku, for instance, even though it's not a video service, really.

For me, the takeaway for marketers from your report was as of last year, so it's already happened, advertisers were spending more on digital video ads, digital video, than linear TV ads, which is a pretty significant milestone. Paul Verna:. Yeah, that says a lot. Marcus Johnson:. That's what we've got time for for the lead. Time for the halftime report.

One of them had to do with misplaced video ads that ended up with some refunds to advertisers.

Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a retail media network’s (RMN’s) own properties—will lead the next evolution due to its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness.

Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households

Netflix Q1 shows growth is becoming harder to achieve: Paid sharing will prove dividends—as will strength in global markets.