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Despite a surge in ads, connected TV (CTV) faces the same challenge as traditional TV: getting consumers鈥� attention. Our analyst Paul Verna shares why co-viewing won鈥檛 hurt CTV鈥檚 targeting abilities and how too much repetition may make ads ineffective.

TikTok鈥檚 recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

WPP hopes to counteract in-housing trend with an AI studio: The agency鈥檚 partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.

TikTok鈥檚 future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up鈥攁nd learns from鈥攐ther AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.

But roughly 7 in 10 said they plan to use on-site display, banner, and video ads. Meanwhile, more than half said they will use retailers鈥� demand-side-platforms (DSPs) to invest in these same ad formats to reach consumers beyond their own digital properties. What are the implications? Retailers need to deliver performance for brands.

Video ad spending will grow 14% this year, accounting for 32%, video accounting for 32% of all US digital ad spending. Another big driver, retail media ad spending, will grow 20% this year, accounting for 17% of all US digital ad spending. Paul, you were telling me before the show it's about a two to one ratio in terms of search to display for retail media in the US. Paul Verna:. Exactly, yep.

Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.

So like I said, the core of the spending in retail media is sponsored search, but some retail media networks offer CTV ads, they offer video ads, they offer offsite display, they offer audio, they offer in-store media, and there's a lot of complexity and some challenges inherent in those formats.

And then the second thing is that TikTok and Instagram Reels are eating YouTube shorts launch, short form video ad platforms. US ad buyers say their largest clients are advertising on the platforms that their largest buyers are advertising on short form video from December. According to Cohen, 75% are on TikTok, 67% on reels and then shorts quite far back with 43%. So trying to make up that shortfall.

Social users in the US will spend more than half their daily social time watching videos in 2023鈥攗p from one-third pre-pandemic. But social video鈥檚 growth is slowing, suggesting there鈥檚 a limit to the amount people want to consume daily.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.