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We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that. Even social is shifting to CTV as well and in other connected places like the connected cars and things like this, so it'll continue to grow I believe so. Marcus Johnson:. What's the total amount of time per day?

It was a video game over a decade ago Slack was called Glitch. Glitch shut down in 2012 and rebranded to Slack, which focused more on glitches chat feature than on having weird little avatars going on quests. I think that when I am on Slack, I feel like a weird little avatar going on a quest, but that's not what it is anymore. Carina Perkins:. I wish I had an avatar now. Sara Lebow:. I know.

If you want the full report, this was an excerpt from Paola's report, but the full report is called Gen Z Technology and Media Preferences: Streaming, Social Media, and Gaming Are More Than Just Daily Habits. You can click the link in the show notes or head to Insider Intelligence to find that story too. Elon Musk recently admitted that US ad revenue was down 60%.

The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.

When I start thinking about gaming and other things that people at 12 year old are doing on their phones, I think it will also be increasingly important for financial institutions to start thinking about how they interact with consumers outside of the walls of the digital assets that they own. So there's always been lots of dialogue about the metaverse and other things.

We are looking at perhaps the other games from Tencent as well that are becoming popular, especially the gaming apps, that are becoming popular around the world. So there's huge ramification in this. Bill Fisher:. Really interesting stuff.

So things like social, podcasts, gaming, streaming, they've never quite found the full foothold in places like Germany, Netherlands, Belgium, the Nordics as they have elsewhere. It's kind of similar to Japan in that respect. Those are countries that just haven't so wholeheartedly embraced those activities and that will be very much why some of them are coming up as laggards. Paul Briggs:.