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Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.

Amazon introduced advertisements to Prime Video in January 2024 and began experimenting with interactive, directly shoppable video ad formats last May鈥攔epresenting a significant expansion of Amazon鈥檚 retail presence beyond traditional ecommerce. Shoppable ads were tested again during the Thanksgiving holiday weekend on Prime Video, connecting video content directly to consumers鈥� shopping carts.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required). Impact of Tariffs on US Businesses (蘑菇AV subscription required). Note: Respondents were asked, "Which of the following best describes your expectations for how brands should communicate price increases, including those related to tariffs?" Data was provided to 蘑菇AV by Collage Group.

Advertisers want to tap into CTV鈥檚 premium video formats with the precision of retail media, but the fragmented landscape, mismatched measurement tools, and lack of standardization are causing headaches. A crowded and confusing landscape.