蘑菇AV

Pharma companies sidestepped the Trump administration's broad tariff orders: It鈥檚 a pharma win for tariffs, but the president鈥檚 comments on foreign tax breaks and manufacturing reshoring demands still signal potential for challenges ahead.

Retailers cut 57,804 jobs in Q1: That鈥檚 up an eye-popping 370% YoY as the number of retail bankruptcies grows amid an increasingly uncertain macroeconomic climate.

Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.

We list the key takeaways from EY鈥檚 survey of Gen Zers.

Trump鈥檚 鈥淟iberation Day鈥� provides little clarity: The tariff announcements, while far-ranging and punitive for the US鈥� largest trading partners, failed to lift the cloud of uncertainty hanging over businesses and consumers.

Trump鈥檚 tariffs roil the retail industry: Reciprocal measures will touch virtually every sector, leading to higher prices for the consumer.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

With fresh data running out online, AI bots are swarming Wikimedia, creating costly bandwidth surges and risking future paywalls.

The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.

鈥淭oday鈥檚 shoppers are like savvy jugglers,鈥� Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, said during a recent Path to Purchase Institute webinar. 鈥淭hey鈥檙e balancing budgets, bouncing between in-store and online. Convenience continues to be king, but value is what they鈥檙e really looking for.鈥� But value means different things to different people.

B2B marketers are increasing ad investments despite challenges with ad waste and targeting. In addition, the B2B buyer journey is evolving, requiring marketers to find new ways to connect with customers. To maximize ROI, B2B marketers should consider account-based marketing to improve targeting or leverage AI to optimize and personalize campaigns.

QVC partners with TikTok as time runs out on second ban deadline: The retailer鈥檚 bet on the platform reflects both the growing importance of social commerce as well as confidence in TikTok鈥檚 future.

Domino鈥檚 inks deal with DoorDash to expand delivery reach: The partnership will put the pizza chain on track to reach its goal of $1 billion in sales from aggregator platforms by 2026.

With training lagging and pressure mounting, businesses risk losing talent and momentum in a workplace increasingly shaped by automation.

With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.

Tinder鈥檚 AI flirts now, but it has range: 鈥淭he Game Game鈥� helps users charm dates, but its real edge is tone-savvy tech fit for customer support or hiring.

Rivian and Tesla see demand weaken in Q1: The two companies are struggling amid growing competition as more consumers opt for cheaper hybrid and gas-powered models in an uncertain economic and political climate.

Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.

Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app鈥檚 future.

Every $1 lost to fraud costs US merchants $4.61, up 47% over prepandemic 2019: That sharp rise underscores the growing challenge of fighting fraud without compromising the customer experience.

On today鈥檚 podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D鈥橝rcy.