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VideoAmp focuses on outcomes as CTV spend thrives: An exclusive 蘑菇AV interview demonstrates how the measurement challenger is elevating big data.

Disney鈥檚 鈥渃ontent everywhere鈥� strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.

Gucci sales slid 25% in Q1: The brand鈥檚 struggles put parent company Kering in a tough spot as it attempts to navigate a slowdown in luxury goods spending.

TikTok and YouTube creators excel because of viral potential and ad revenue, which is much less common with a subscription-based service. If Substack wants to succeed with video content, it needs to focus on using video elements as a complement to written content鈥攁nd abandon hopes of drawing creators from video platforms, shifting attention to its current creator base.

Like Best Buy, Target, and virtually every other retailer at this point, Ulta sees its forthcoming marketplace as an opportunity to expand its assortment without having to bulk up inventory鈥攁s well as a chance to beef up ad revenues for its retail media network. It plans to improve the guest experience with deeper personalization, enhancements to its app and website, and better stores.

Behind the scenes: The film鈥檚 success comes as WBD has been facing a series of box office misses, and at a time when box office revenues worldwide are struggling. Most recently, the studio struggled with releases like 鈥淢ickey 17鈥� and failed to impress at the box office with 鈥淛oker: Folie 脿 Deux.鈥� The disappointments came amid WBD facing an enormous debt load resulting from its 2022 merger.

We expect WhatsApp business revenues, excluding click-to-message ads, to surpass $1 billion worldwide in 2024 and to rise by 29.3% next year. Instagram has been building up DMs and Channels. While neither host ads, the focus on these two spaces indicates that Instagram is serious about the space. Marketers are also taking social messaging seriously.

On today鈥檚 podcast episode, we discuss how DeepSeek has reset Google鈥檚 AI strategy, how much other GenAI chatbots can chip away at Google鈥檚 search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

Temu is testing search ads, which could create a large enough revenue stream to offset the impact of the de minimis changes and tariffs. However, moves by China to restrict companies from investing in the US could limit these retailers鈥� ability to build out a local supply chain, although for now existing commitments are unaffected.

David鈥檚 Bridal is the latest retailer to rely on a third-party marketplace to shore up sales: Like Walmart and Best Buy, it adopts an 鈥渁sset-light鈥� model to expand inventory鈥攁nd ad sales鈥攚hile minimizing expenses.

Advertisers battle economic difficulties as they head into upfront negotiations.

China-based advertisers accounted for 11% of Meta鈥檚 ad revenues, per the company鈥檚 recent earnings reports. Bank of America also estimates that Temu and Shein alone contribute as much as 2% to 4% of ad spend on Meta and Google. China-based brands are also heavy influencer marketing spenders.

The news: American Express鈥檚 total net revenues increased 7% YoY in Q1 2025, per its earnings release. This is a deceleration from 11% YoY growth the year prior. Higher net interest income, revolving loan balances, card spending, and card fees fueled growth, the company said. US consumer network volume increased 7% YoY in Q1. International consumer card volume grew 14% YoY.

Our take: Vimeo Streaming arrives at the right time, with the right tools, for a creator economy increasingly centered on ownership, recurring revenue, and content control. Creators are moving beyond ad-only models, and platforms like Patreon and TikTok are following suit with new subscription features鈥擵imeo is now offering a full-stack alternative with more customization.

Beyond its Performance+ feature, which uses AI to maximize campaign ad impressions, Pinterest encourages advertisers to use genAI tools in Pin visuals. Labeling is likely an attempt to maintain Pinterest鈥檚 current user base without having to forgo the massive revenue potential that AI content presents.

YouTube to auto-send 鈥測ellow icon鈥� videos for manual review: The change aims to improve overall ad suitability.