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Plus, with Apple already having severely restricted tracking by default, cookies having already been deprecated in other popular browsers, and new state regulations on the horizon, there鈥檚 no excuse for waiting until the deadline to act. The cookieless future is now. Don鈥檛 wait for privacy laws.

Most major streaming services, with the exception of Apple TV+, are offering a hybrid of ad-supported and ad-free plans. But the degree to which they really seek out and rely on ads as a main revenue driver varies widely, our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast. Subscription-forward: 鈥淣etflix advertising isn't material to them yet,鈥� Benes said.

The addition buttresses its existing offerings of Netflix and Apple TV+, showcasing a trend toward more integrated streaming options. Other established players are also exploring bundling to spice up their offerings and keep subscribers hooked. Our take: These trends reflect a maturing streaming market where inflation-weary customers have become more discerning about where and how they spend.

It has several sales, including an Apple-specific event launching on December 14, a separate aptly named 鈥淟ast-Minute Sales Event鈥� running from December 18-24, and Best Buy Drops鈥攊ts app-only experience that enables shoppers to access limited-time deals and exclusive product releases鈥攔unning through December 22.

One 9-year-old boy suggested an automatic button on the side of iPhones that would connect the phone to other Apple products in the home or area. Another imagined having a battery that would last a week and using it as a controller to play console games. YouTube is king: Over half (51%) of Gen Alphas first hear about brands through YouTube videos, per Razorfish.

While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks. Carvana has been up and down in recent years, according to our 鈥淭op 15 US Ecommerce Companies Forecast鈥� report. In the years prior to the pandemic, Carvana鈥檚 sales grew by triple digits.

Apple Music is sponsoring the halftime show, replacing longtime sponsor Pepsi in a reported $50 million deal. Avocados From Mexico will be directing fans to a site that uses ChatGPT. Sports-betting companies like DraftKings will also advertise. If last year鈥檚 Super Bowl ad spending was defined by the crypto world, this year it鈥檚 the alcohol industry鈥檚 turn.

Podcasts are Spotify鈥檚 frontier: While its success with music is nearly guaranteed (even though competitors like Apple Music are attempting to find a similar place in pop culture) it makes sense that all eyes are focused on its podcasting business.

The open-source smart home technology is compatible with Amazon Alexa, Apple HomeKit, Google Home, and Samsung SmartThings, meaning it works with just about any device you may have in your home. Key takeaways: The metaverse isn鈥檛 dead, life is a highway for EVs, and in the smart home of 2023, it鈥檚 all about creating connections with ease. This was originally featured in the Retail Daily newsletter.

How the DOJ鈥檚 Apple lawsuit could shake up the mobile wallet industry. Payment networks are seeking speed and confronting payment method choice. Gen Z鈥檚 risk aversion influences their choice of banking products. Gen Z loves debit cards鈥攈ere鈥檚 why.

Gen Alpha鈥檚 favorite brands include Nike, Apple, and Adidas鈥攂rands that implement interactive experiences and work with creators. Smaller brands that want to make an impact on Gen Alpha may look to inspiration from Nike鈥檚 activations in the metaverse or Apple鈥檚 AI implementations. 5. The kids are online (but they also value in-person).

TSMC, which supplies chips for Apple, AMD, Amazon, NVIDIA, and Google posted its first revenue drop in nearly four years in Q1 per The Wall Street Journal. The company and its performance are a bellwether for the technology and consumer electronics sector, where the focus has shifted dramatically from pandemic shortages to an oversupply of silicon and other components.

Platforms need to prepare for Apple and Amazon鈥檚 potential next move in sports, and they鈥檙e seeking partnerships to compete, said Zucker. 鈥淭he fact that competitors are becoming collaborators really tells you where the fight is evolving.鈥�. Those partnerships create a complicated landscape for ad buying and measurement.

鈥淚t is going to compel companies like Samsung and Apple to develop their own foldable phones,鈥� Wurmser said. Impact of the prediction:. More mobile apps may take advantage of the growing number of consumers able to have multiple windows appear on-screen. Video apps, in particular, will adjust to the new, larger screen sizes from foldable phones. 2. Mobile browser ad dollars will shift to mobile apps.

That's more than double Amazon Music listeners and more than double Apple Music listeners. And over the next two years, we're expecting most of the growth to come from Spotify even though they're in the lead by a lot. Expecting Spotify to add 10 million new monthly active users, which is five times more than Apple and Amazon will add. And also an incredibly engaging app.

So those are reasons why doctors might, and I think this is in the report, they might recommend wearables to patients, "Hey, you should pick up an Apple Watch or Fitbit tracker for XYZ purpose, but we're not going to take a ton of time to review the data that it generates.". Lisa Phillips:.

In our October 2023 iteration of this forecast, we foresaw Apple ranking 10th on the chart above. We now project 16.6% ad revenue growth for the smartphone-maker, and that its $10.58 billion take will land it at eighth internationally. This ranking ascent will mostly owe to China鈥檚 Kuaishou and Baidu underperforming, although Apple鈥檚 estimated total has been revised slightly upward as well.

Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, analysis is based on Skai advertisers with 15 consecutive months of performance data. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred.

Chen of the New York Times notes that Apple just announced Apple Intelligence, a suite of AI services and its first major entry into the AI race. The new AI services are built into its latest phones, iPads, and Macs coming out this fall. The tech will help people create summaries of web articles and write responses to text messages and emails.

Apple and Walmart will reportedly enter the space this year. BNPL threatens credit cards. Forty-four percent of US credit card customers would consider other financing methods鈥攎ost notably BNPL鈥攆or high-ticket purchases, per the J.D. Power study. And five of the top seven reasons US adults used BNPL were directly related to concerns about credit cards, per June 2022 polling by The Ascent.

This year, Instacart鈥檚 US digital ad revenues will grow faster than TikTok, Amazon, and Apple, according to our forecast. The reason is retail media. As advertisers pivot from the duopoly of Google and Meta, they鈥檙e putting their dollars into retail media, which gives them more bang for their buck.

Instead of highlighting AI, Apple emphasized the iPhone鈥檚 security in its ad, which had the tagline 鈥淪afari. A browser that鈥檚 actually private.鈥� Apple鈥檚 ad aired after Google announced it no longer plans to deprecate third-party cookies. What it means: Industry conversations surrounding AI and privacy have gone mainstream.

Messaging penetration of 17 named apps (including WhatsApp, Apple iMessage, and Facebook Messenger) was at 89.4.%. Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users.

The previously Android-only functionality is now available to the roughly half of US smartphone users with iPhones, and Apple has forged high-profile partnerships with Adyen, Block, and PayPal. These factors should cause penetration to skyrocket鈥攁nd catalyze growth worldwide as it adds markets, per Juniper Research.

The Brat trend is the use of lime green, hyperpop edits of videos, and a viral dance set to the song 鈥淎辫辫濒别.鈥�. The trend blew up when Kamala Harris announced her bid for president and rebranded the Biden campaign X profile to 鈥淜amala HQ,鈥� complete with a lime green header mimicking the album鈥檚 original cover art. Charli XCX responded by posting, 鈥渒amala IS brat.鈥�.