蘑菇AV

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow鈥攕queezing both consumer wallets and enterprise tech budgets.

Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.

The news: A Sprout Social report found that 41% of Gen Z turns to social platforms first for finding information, ahead of search engines (32%), AI chatbots (11%), and friends and family (9%). In an exclusive conversation with 蘑菇AV, Thomas Markland, founder of creator company HYDP, discussed the shift and the need for brands to adopt a social-first strategy. Our take: As social media users, especially younger generations, increasingly turn to social for product discovery, brands that are willing to adapt and are strategic with their creator partnerships stand to gain most.

The milestone: Amazon recently deployed its 1 millionth robot in its fulfillment centers鈥攁 figure approaching the number of human workers at those facilities. Our take: Automation is a central element within Amazon鈥檚 relentless push to narrow the gap between click and doorstep. Fast delivery isn鈥檛 just about convenience; it transforms how consumers shop. The faster Amazon gets everyday essentials like toothpaste into customers鈥� hands鈥攅specially with free delivery for Prime members鈥攖he harder it becomes for other retailers to compete. That gives Amazon a durable edge as it looks to expand its share of US ecommerce sales.

A possible partnership would bring AI-native search to millions, challenge Google鈥檚 dominance, and push Samsung ahead in the on-device AI race.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.

The tests: In an effort to regain momentum, Target is piloting several initiatives aimed at boosting sales and protecting its margins. Our take: Target isn鈥檛 standing still amid its challenges鈥攂ut it isn鈥檛 clear if its latest moves will resonate with consumers. It鈥檚 encouraging to see Target establish an 鈥渁cceleration office鈥� to push innovation forward. But with consumer budgets under strain, finding the right formula won鈥檛 be easy鈥攅specially given the stiff competition it faces from Amazon, Walmart, and others.