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After the trend went viral, a beauty brand called tbh skincare posted its now-deleted version, where people chant 鈥淕en Z boss and a mini鈥� to hype up its own employees鈥� outfits in the hopes of tapping into the trend and gaining virality. The brand鈥檚 post faced online criticism.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

The bottom line: If Target can convince shoppers they can find the best deals and assortment on non-grocery categories (like health and wellness and beauty), it has a chance to carve out an audience for its newly launched membership program and boost sales in turn. Target Circle鈥檚 personalized deals and bonus offers drove $1.5 billion in incremental sales last year, per Sylvester.

Makeup and skincare brands can capitalize on the trend to sell products, as Sephora and Bobbi Brown have done. But this trend extends beyond beauty鈥攁ny brand can lean into authenticity on the platform by working with the right creators. 2. Less is more. The trend: Unpolished, lo-fi content works better on TikTok than the heavily curated photos and images popularized on Instagram.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

It's not a huge big ad dealer, but those are things that are going to help TikTok have its e-commerce business and boost that. Sara Lebow:. Okay, so we have our final list. In eighth place, we have TikTok Shop.

Consumer packaged goods includes food products, alcoholic and nonalcoholic beverages, toiletries and cosmetics, cleaning and other household supplies, and cigarettes and other tobacco products.

Programs like Sephora鈥檚 Beauty Insider program and Starbucks鈥� Rewards program do a good job of making sure members feel rewarded by offering birthday gift products and free coffee for members. Use this chart:. Assess loyalty program strategies. Consider ways to make customers feel valued. More like this:. Consumers want points and rewards above all other loyalty perks.

鈥淭hese groups offer brands an efficient way to find out about cultural trends, especially when it comes to beauty and fashion,鈥� said Cristina Lawrence, executive vice president, content and consumer experience at marketing agency Razorfish. 鈥淣ow you have a mechanism that you鈥檝e built where you鈥檙e able to be more predictive and hear from your key consumers on the ground.鈥�.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Ulta Beauty, for example, recently introduced GlamXplorer, an activity platform featuring beauty-themed games and puzzles. Currently in the pilot stage, players can earn prizes like discounts, free products, and exclusive offers. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The greatest decline in displays by department has come from general food, alcoholic beverages, and beauty products, per Circana. Meanwhile, displays in sports drinks and juice categories are on the rise. Retailers should place displays where they will go the furthest, such as in aisles and departments that are shopped during quick trips, where impulse buying is likely.

More Chart of the Day:. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. 6/23 - Amazon on display.

More Chart of the Day:. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover.

Earlier this month, Dove vowed to never use AI in place of real people in its advertising and introduced the Real Beauty Prompt Guidelines, which provide brands and consumers with guidance on how to create images that are more representative of 鈥渞eal鈥� consumers.

Nordstrom, Kohl鈥檚 look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl鈥檚 takes a kitchen-sink approach.

The company鈥檚 Flamin鈥� Hot brand is another asset, with shoppers making nearly 400 million trips鈥攗p 31% YoY鈥攖o purchase its products in 2023. But not every initiative has panned out: Coca-Cola pulled its Spiced flavor from shelves after a little over six months, as the disconnect between the name and its non-spicy flavor profile confused shoppers and hampered sales.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.Less.

Dig deeper: Check out our Retail & Ecommerce Briefing鈥檚 take on Cyber Monday sales. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

How beauty brands can use TikTok to reach Gen Z, BIPOC, and more consumers. 4 misconceptions about social listening and how to get it right. Yesterday鈥檚 Chart of the Day: TV 馃�� retail media. Methodology: Data is from a March 2023 YouGov study as cited in company blog. 6,809 US adults ages 18+ were surveyed online during February 22-23, 2023.

Beauty stay relevant when marketing to Gen Z. The beauty industry booms because its customers are headstrong, loyal, and social. More Chart of the Day:. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI.