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TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

Coca-Cola narrows its sustainability ambitions: The change dovetails with several other companies backing away from DEI initiatives amid shifting political winds.

High healthcare costs are forcing people to make difficult choices. Here鈥檚 the data you need to draw consumers to your brand and foster their trust in it.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven鈥檛 given up the fight against the ecommerce giant. Here鈥檚 how they鈥檙e using their unique strengths to chip away at Amazon鈥檚 dominance.

Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies鈥攕uggesting that retail headwinds could be more widespread than expected.

Retailers have already announced more than 2,000 closures: Macroeconomic headwinds and category-specific challenges are expected to lead to roughly 15,000 store shutdowns this year.

While meme coins don鈥檛 have a long-term future as a payment method, there is growing momentum for stablecoin crypto payments

Meta鈥檚 healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.

Healthcare and pharma companies are embracing D2C business models to get their medications, treatments, and services to more consumers without industry middlemen restricting access. Concurrently, patients are becoming more price-conscious healthcare shoppers, propelling more D2C activity next year.

Other airlines like Alaska Airlines have also pushed into the premium space as the cards can bring in higher volume and revenues

Retailers and consumer packaged goods (CPG) companies alike need to make sure they鈥檙e approaching retail and ad spend effectively. Groceryshop 2023 focused on marrying in-store and digital experiences, retail media approaches, and personalizing messaging based on each consumer鈥檚 motivations. Here are five fresh takeaways from the event. 1. There is tension between 鈥渞edoing鈥� and 鈥渦ndoing鈥�.

Victoria鈥檚 Secret鈥檚 rebooted fashion show resonated with Gen Z: That, alongside the company鈥檚 efforts to expand and refresh its assortment, resulted in a solid holiday performance.