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US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

In November, retailers made strategic moves across grocery, apparel, and beauty. Amazon turned Black Friday into a weeklong event and launched its Shein competitor, Haul. Meanwhile, e.l.f. Beauty strengthened its value proposition through a new Dollar General partnership, while Kroger announced plans for specialized Asian experience stores in North Texas. Here are our eight unofficial picks for the most interesting retailers in November.

Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.

The ads used a made-up language and futuristic graphics to reach aliens and curious humans alike. Why it works: MoonPie used these ads to capitalize on the cultural event of the ongoing congressional extraterrestrial hearings. The brand also kept the ads weird and unexplained, leading viewers to dig deeper to understand the content.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

Insider Intelligence | eMarketer surveyed 1,447 consumer goods shoppers in the US between September 6 and September 26, 2023, to gain insight into the consumer path-to-purchase journey, to reveal the digital activities that influenced shoppers鈥� product discovery, and to understand the impact of those activities on driving conversions both in physical stores and online.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Creator- and celebrity-backed brands like Skims, The Honest Company, and Fabletics have a leg up in advertising, because creators already have a social media audience to whom they can advertise. An established audience will become even more advantageous as marketers sift through the loss of third-party data in the year ahead.

Ulta Beauty鈥檚 retail media network, UB Media, offers its partners on-site and off-site ad formats, including display, sponsored search, video, and social media. 鈥淲e have 600 brands that are active in our stores and online,鈥� said Crossan-Matos.

US grocery store displays averaged 80.3 per store in 2023, a decline 10.2 from 2018, according to Q3 2023 data from Circana.

Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.

More Chart of the Day:. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.

On November 4, 2022, Musk reported Twitter was losing more than $4 million per day, and later that month, Media Matters for America estimated that half of Twitter鈥檚 top 100 advertisers no longer seemed to be advertising on the platform. Twitter鈥檚 business can鈥檛 withstand an advertiser exodus. It鈥檚 a quick and painless decision for advertisers to suspend their Twitter campaigns.

Leverage targeted ads and promos, rather than relying solely on influencer endorsements. Sources. 3Gem Research. Adyen. Capgemini. Checkout.com. Coveo. IZEA. Omnisend. Retail Economics. Talker Research (formerly OnePoll). TikTok. Toluna. UserTesting.

Emphasize the power of selling and advertising on Amazon. More like this:. Marketplaces lose share in places where US shoppers start their shopping journeys. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. The top 10 ecommerce sites in the US. How big will Amazon get?

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

Visit insiderintelligence.com/analystaccess to find out how you can book interactive presentations on retail media networks, CPGs and more. Welcome back from the break. Now it's time for pop-up rankings where we take a look at specific examples and we rank them. Today we'll be ranking four other grocery private label brands that people go out of their way to purchase.

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

"There's more to Canadian Tire than tires," as the famous ad campaign from probably the '80s [inaudible 00:10:34]. Suzy Davidkhanian:. And they're probably the first one with a true loyalty program with cash back. Paul Briggs:. That's right, Canadian Tire money. Canadian Tire money.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

Identify and address issues facing the digital ad strategy. Make a case for investing in emerging identity solutions. Justify making return on ad spend (ROAS) a KPI. More like this:. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C. Lean on experimentation for measurement success in ad campaigns.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.