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Some people research online, then buy in store, some people research in store, then buy online. That's interesting because I definitely fall in between those buckets and I guess most consumers do, right? I see something in the store, I research it online, I might go back to the store to get it or vice versa. I see something online, I look at it in the store, but I might end up buying it online.

On today鈥檚 podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. 鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

I remember we had launched a whole sort of digital store research area when I was at Forrester. I think it must've been back in around 2010 or something. And even back then there was caution over investing in these digital in-store technologies. And I think it's the same sort of concern right now is how are we going to maintain these things?

And I think as retail media moves offsite, a lot of retailers are famously very protective of their own digital properties, and so there might be more willingness where there wasn't before to engage with non endemics. Sara Lebow (11:40):.

This year, Amazon overtook standalone Facebook in terms of share the US digital ad pie. Now, they're obviously combined into Meta, and Meta is still bigger than Amazon for now. But yeah, Amazon is really growing and growing in terms of share and in a couple of years getting real close to Meta.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

There's still no ideal online equivalent for the discovery part of it. Buying online can be very convenient. Shopping online certainly is gaining share from stores. But the discovery part, I think people still like to see things in person and look at the packaging and compare products and sample them. Sara Lebow:. Yeah, I'm sitting in my podcast studio.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

Reach more than 100 million shoppers with Ibotta鈥檚 network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more. Episode Transcript:. Sara Lebow:. Hello, listeners. Today is Wednesday, March 8th.

And the good news I think is that in this age, because of digital technology, we really have an opportunity even with much smaller budgets to be able to carry those messages forward. But they can't just be the typical thing.

I think it launched its first fully integrated digital to physical experience, Life of George back in 2011. And since then, it's launched quite a lot of different AR enhanced experiences that merged physical and digital play like its Lego AR studio app, which digitizes some of its most popular sets.

But while the vast majority of luxury sales are taking place in stores where consumers can have that really high touch experience, there's still a big role for the digital end of things in terms of fostering discovery and inspiration and customer engagement, and also just customer service as well to some extent.

That's a really interesting take on smart glasses in that it provides interactivity through audio. It has a camera in it, you can take pictures, but it has essentially a conversational response. You can talk to it, you can refine your questions back and forth. Really interesting way to interact with immersive media.

And Meta also acknowledging its tool will not work for audio or video, even though much of the concern about AI fakes is focused on these types of media. Its current workaround for that is saying that people should label the posts for audio and video themselves and that there'll be penalties, maybe penalties if they fail to do so. Yeah. Why now?

So I think just that mobiles are really the bridge between digital and in store, and as retailers develop their apps and as more of the functionality is being developed, it's kind of driving sales on both sides. Yory Wurmser:.

Time to play the newly renamed slice of pie, formerly blame pie, where Zak is going to create a pie chart of reasons as to why Amazon managed to turn around its online store sales line item this Q4. Zak Stambor:. A pie chart, perfect for an audio medium. I'll start with 33% going to delivery speed. Marcus Johnson:. How much? Zak Stambor:. A third, 33%. Marcus Johnson:. Okay. Zak Stambor:.

We had mild growth this holiday season, but mild growth when there's always growth makes it a record breaking holiday season in terms of spend with that Adobe number being 222 billion dollars being spent online between November 1st and December 31st. So where is the growth coming from? Zak Stambor:.

A lot of publications, especially ones that started out as print and tried to make the pivot to digital, have struggled for a long time and now it's reaching a point of severe decline, or maybe an end game, and things need to change. There are going to be a few, I would say, strong survivors of the current landscape and a lot of companies that are trying new things.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.

Beast launching their own audio and video networks pointing out, not everyone can do this, but the growing success of those ventures you say, should be a signal to entertainment companies that creators can do much more than just generate hype or hawk products. Jasmine Enberg:.

On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.