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AI and unified commerce: two technologies boosting restaurant loyalty. Starbucks, Yum Brands, McDonald鈥檚 see similar trend in their latest results: cautious consumer spending. Restaurant Digitization 2024 (蘑菇AV subscription required).

Coresight CEO, Deborah Weinswig, said that the previous number, 32, failed to take into account the rapid expansion of livestream commerce on Poshmark and TikTok. But Evelyn forcing the live-streaming shopping issue, what's the point? Evelyn Mitchell-Wolf:. It really does seem like retailers and platforms are trying to fit a square peg into a round hole.

Reddit鈥檚 recent moves鈥攅xpanding contextual advertising, licensing content to OpenAI and Google, and introducing in-platform commerce鈥攎irror broader social media trends. Meta is integrating AI into ad targeting and search, while Pinterest is refining AI-driven recommendations to drive social commerce.

No. 5: Consider Meta shopping ads and retail media for commerce. There鈥檚 no exact alternative for marketers who use TikTok for social commerce, but Meta and retail media networks offer access to broad shopper and buyer audiences. Meta has a robust base of social buyers.

However, because traditional TV will only account for 12% of its next year in the US its effect won't be felt that much because it's basically all digital at this point. Digital accounting for over 80% of ad dollars and that will be keeping the total ad spending figure afloat and then some. Digital growing just under 12% to keep total ad spending growth for 2025 right around 7%.

And I think as retail media moves offsite, a lot of retailers are famously very protective of their own digital properties, and so there might be more willingness where there wasn't before to engage with non endemics. Sara Lebow (11:40):.

Social media predictions: Search鈥檚 impact on the commerce wars and LinkedIn鈥檚 ascent. Methodology: Data is from the February 2024 Attest "2024 US Consumer trends report." 2,000 US internet users ages 18+ were surveyed online on the Attest platform during November 2023. Attest is a research company.

While the platform does, like TikTok, have a native checkout option, chief revenue officer Bill Watkins told AdExchanger that the company is not pursuing direct commerce at the moment as users much prefer purchasing from retailers directly. Meta is also focusing on shoppable ads while outsourcing the commerce element.

Connected devices keep up with commerce. We predict US retail mcommerce sales will grow 14.7% this year to reach $504.95 billion. That growth comes as the US sees 230.0 million connected TV (CTV) users, 151.4 million connected car drivers, 117.1 million smart homes users, and 105.5 million smart speaker users in 2023.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).

I wanted to ask Tiffani this because you're talking about trust, because we cover digital trust. So we've been doing this for four years, which is there's trust, like you go into a bank branch and you can see the safe from the lobby. But we've been studying digital trust. So maybe you can just, Tiffani, give everybody a high level overview of what helps build consumers' digital trust. Tiffani Montez:.

A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.

In a suit filed in September 2023, the FTC alleged Amazon relies on 鈥渁 set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power鈥� in online retail. If the suit is successful, any mandated changes could affect Amazon鈥檚 value proposition for consumers. If its commerce business is weakened, its advertising business would be weakened, too.

Support for Rubio鈥檚 bill鈥攚hich would create an outright ban on the app in the US鈥攃ould grow this year, as TikTok鈥檚 US ad revenues continue to rise, and the company shifts its focus to building out its commerce business. A TikTok ban would benefit more apps than just BeReal.

We forecast digital live sports viewers will grow by 8.3% next year. As streaming sports offerings increase, sports will increase its share of connected TV ad budgets. AI-powered media buying will take an even bigger share of media sales. Strong returns for both publishers and advertisers guarantee growth.

The insight: Amazon is trying to figure out how it can benefit from the AI agentic boom without giving shopping agents unfettered access to its site, according to a report by The Information. Our take: While agentic commerce is far from the norm for the time being, retailers need to be prepared. That鈥檚 especially true for companies with retail media businesses, given the potential for AI agents to upend their ability to monetize their sites.

Affiliate marketing remains on the margins of the digital ad ecosystem. But as new brands engage, the space is beginning to leave behind its reputation as a bottom-funnel, low-value spending channel. Key Question: What is pushing affiliate marketing closer to the bigger digital ad budgets its proponents covet?

Fortunately, TikTok has built its own Amazon-style flywheel consisting of media, advertising, and commerce to compete with the retail giant. That will help TikTok in its quest for a greater share of the growing mcommerce market. 5. Shop could boost ad spending on TikTok, which still has room to grow.

Most small and midsize retailers simply lack the digital footprint necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. Many are branching into arenas that enable a more scaled reach, including off-site digital channels with the potential to tap into budgets typically reserved for upper-funnel awareness.

Though just 12.4% of US adults use AR for shopping, according to our forecast, Snap is forging ahead with its AR commerce offerings, partnering with retailers like Amazon, Goodr, Princess Polly, and Gobi Cashmere to offer virtual try-on options. More like this:. Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories.

How Netflix, Roku, and NBCUniversal are getting into commerce. More Chart of the Day:. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV.

How it works: In an 蘑菇AV interview, Hashim Mian, vice president of commerce media at PubMatic, told us that Instacart's retail media data offers detailed information on buyer behavior, helping advertisers guide consumer choices throughout the shopping process. This information allows marketers to target new customers and entice those in specific categories to try certain brands.