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Methodology: Data is from the February 2024 Attest "2024 US Consumer trends report." 2,000 US internet users ages 18+ were surveyed online on the Attest platform during November 2023. Attest is a research company.

I think it's just good business, it's good managing customer relationships and setting expectations and truly delivering value to consumers and giving them the things that they want and demand. David Morris:. And even,-. Rob Rubin:. Okay. David Morris:. Educating them because I think a lot of people don't know what open banking is.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

If Apple can make a Siri that鈥檚 good enough to sell, its Services segment could become even more valuable, further propping up the company鈥檚 revenues. Our take: While Siri鈥檚 existing offerings may be good enough, all of Apple鈥檚 AI delays beg the question of which is worse: An underwhelming AI product or no product launch at all?

So there's all these kinds of weird nuances I think happening constantly within the creator economy, whether we're debating the difference between an influencer and a creator or how brands kind of budget this stuff out, how people themselves view themselves if they do identify as a creator, if they think that's a good thing or a bad thing.

They tend to be more trusted, can be very good at driving direct sales. And larger influencers, of course, are really good for brand awareness. And I think what this goes to show is that influencer marketing really has become this full funnel marketing strategy. But for the mid-tier creators, many of whom are struggling to score brand deals, it's a little terrifying, right?

That's a good point. Rahul Chadha (08:14):. Conversation too. Marcus Johnson (08:15):. Well. So then does it matter if they're clearly labeled? You mentioned, that's just such a good point because there are California, were they using AI watermarks? Did that legislation get passed?

This concern is even more prevalent among US adults, of which 73% feel a lack of control over how their data is used and nearly half don鈥檛 feel like they have a good understanding of how companies collect and use personal information.

As Kenvue moves down the funnel, it leverages Roundel data to target people they know are good candidates for conversion. 鈥淚t鈥檚 still performance, but it鈥檚 using performance tactics in a slightly different place,鈥� said Tarnowski. Better together: The power of this partnership between Kenvue, Roundel, and Pinterest can be illustrated through its 鈥渕ake your own first aid kit鈥� program.

That's a good question.

Beyond tests brick-and-mortar retail with The Container Store partnership: The retailer will invest $40 million in the struggling home goods retailer to bring Bed Bath & Beyond products back to stores, and expand The Container Store鈥檚 reach.

鈥淚nfluencer and creator [marketing] is this really nice middle ground where it's good for brand equity. It brings people further along in the journey without feeling gross and salesy.鈥�. But different kinds of creator campaigns serve different purposes. Affiliate marketing is a strong lower-funnel tactic, per Bendes. Organic posts help with upper-funnel marketing.

At the same time, spending is shifting further online as high street giants expand their ecommerce offerings and more online specialists emerge. By 2028, over a fifth (21.7%) of health, personal care, and beauty sales will take place online. Food and beverage ecommerce penetration has plateaued. Ecommerce penetration in this category is already high in the UK, at 10% in 2025, versus other markets.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

That is not quite as good than the previous 24%, but still pretty good. Most of the company's revenue, 85% comes from paid subscribers. Even though paid subscribers are a smaller share, they make up more of the money. 85% of the dollars coming from paid subscribers. That grew at 18% versus 22 last year.

Consider hiring roles such as data scientists, in addition to digital and content marketers. AI-generated content is only as good as the input prompts and level of experience users have with the tools. Integrate AI tools with your current martech stack and analytics. Test and experiment. If you want to use AI for content creation, test how it performs.

And in some cases growth is still pretty good, actually pretty high, particularly in comparison to a lot of other digital activities that are sort of increasingly maxed out. So you hit on the key themes. I'll spell it out a little more specifically.

I wonder if we're going to see a tech company emerge that buys a small bank and is really good at it. In other words, creates an experience which is one that people remember, one that people strive to have. And that's the challenge that I have with smaller institutions is they're not generally good at building these digital experiences.

That longer attention span is good news for creators, who benefit from diversifying their audiences across platforms so they鈥檙e not beholden to a single company or algorithm. Creators may be open to cross-posting on both YouTube and TikTok. History lesson: TikTok has allowed 60-second videos since 2017.

Dockworkers at East and Gulf Coast ports began striking this week, potentially causing significant delays and price hikes for imported and exported goods. AI tools can help companies smoothly calculate shipping and supply-chain impacts in cases like this without time-consuming manual analysis and research across potentially siloed internal databases.

The long goodbye for TV advertising: The longtime de facto ad channel kicked off a slow death that will take years to complete as digital channels claim the throne.

The new core update is actually good news for marketers using generative AI responsibly. Ray said marketers using generative AI to analyze or improve existing content, generate FAQs, and create rough drafts are in the clear with this update.

Where consumers shop: Online channels account for the majority of resale volume because they provide shoppers with access to a significantly wider selection of inventory than they can find offline. eBay and Facebook are the two most popular platforms that consumers have used to purchase secondhand goods, per Morning Consult.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they鈥檙e balancing in-store and online rewards as well as D2C and wholesale commerce.