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On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

The initiative seems geared more toward curbing retail investors鈥� ability to access digital asset markets鈥攏ot so much institutional investors' access. That鈥檚 good news for financial institutions that have recently grown their institutional crypto divisions. In August 2022, BlackRock partnered with Coinbase to give its institutional clients crypto-trading abilities.

The trend: Even before the Trump administration enacted near-universal 10% tariffs on most imported goods, coffee roasters, CPG manufacturers, and others were already scrambling to manage surging costs for key staples like coffee and cocoa.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don鈥檛 rely on cookies and mobile IDs.

These apps must demonstrate to parents that their financial literacy tools provided a good foundation in the junior version of the app, and potentially explore ways to help teens feel connected with their parents, but not controlled. Engagement through gamification: Nearly all youth- and teen-focused banking apps offer some type of financial literacy program.

A good paid program will bundle multiple services, the way Prime does with video, music, photo storage, free shipping, and easy returns. Retailers should focus on the variety offered by these programs and how much they can save consumers without costing retailers too much. Seamlessness is imperative.

Like any good relationship, both sides need to contribute, which they can do by improving measurement and standardization across formats. Watch the full session. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Brands selling goods via social channels will want to answer customer questions and send them AI-aided paid or organic marketing messages within platforms. And consumers are open to customer service interactions happening on social media.

A shift away from the direct-from-China model is already happening鈥攂ut for retailers who built a brand on underpriced goods, tariffs could necessitate more dramatic business model shifts to avoid massive price increases.

Ad strategy is vital for podcasts, where listeners don鈥檛 necessarily click ads but commercials can still leave an impression. Here鈥檚 what marketers need to know when they think about podcasting and digital audio at large.

Approaches to audience can vary depending on the product, but a good social media team should be able to figure out what works. 鈥淚t's about being very flexible, and really just understanding what's resonating and kind of just testing,鈥� Jamison said. Influencer marketing spend is still growing by double digits in the US. We forecast it will increase by 16.0% to reach a total of $8.14 billion this year.

Methodology: Data is from the February 2024 Attest "2024 US Consumer trends report." 2,000 US internet users ages 18+ were surveyed online on the Attest platform during November 2023. Attest is a research company.

While Harris declared that her presidency would not be an extension of the Biden administration, its actions are still a good indicator of what her antitrust approach would be. In September, the Department of Justice (DOJ) started an antitrust case against Visa, alleging the network illegally maintains a monopoly over the debit card market.

"Compelling values on good, better, and best brands" and a "treasure-hunt shopping experience" drew shoppers, TJX CEO Ernie Herrman said in an earnings release. 4. Department stores and luxury face selective spending. Macy's struggled during the holiday period, warning that Q4 sales would likely fall below its prior forecast of $7.8 to $8.0 billion.

And I think those are both really good points when you're thinking about the stock market reaction for its Q3 earnings. Right. Marcus Johnson (11:53):. Right. Jasmine Enberg (11:58):.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

The company delivered over 2 billion essential items in the US within a day last year鈥攁 50% YoY increase鈥攈elping consumers feel more comfortable ordering items like toothpaste and toilet paper online. These sales are important to Amazon鈥檚 growth, especially as economic uncertainty looms.

Our take: Rising drug costs may force consumers to cut back on discretionary spending for non-essential items like apparel, electronics, and home goods, creating headwinds for retailers already grappling with tariff-driven cost increases.

鈥淪pend a good amount of time understanding the data points that you really need about a consumer, so you can play the right and relevant role in their life,鈥� said Lawson, who added that focused data collection often gets lost in the 鈥渆ra of hyper-personalization.鈥�. Practicing data selectivity.

While Amazon has considerable exposure to Chinese imports, it made 鈥渟trategic forward inventory buys鈥� to stockpile goods鈥攈elping the company keep prices stable in the near term. That said, some third-party sellers鈥攚hich we estimate will account for 66.8% of Amazon鈥檚 US sales this year鈥攈ave already raised prices in response to tariffs.

Fifty-nine percent of respondents said they'd rather pay for goods up front, and 27% said they fall somewhere in between. Why this matters: Despite being touted as the generation driving BNPL usage, the study suggests many Gen Zers鈥� interest in the payment method is lacking.

Consumers are largely going online and making their purchases, even. If they're venturing into the store, they're actually making a purchase online, so that's one thing. And then the other is that growth is pretty good. Growth exceeded a whole lot of forecasts.

The news: Amid President Donald Trump鈥檚 tariffs on imported goods, Apple committed to spending more than $500 billion over the next four years in areas such as chip manufacturing and AI server production. The company will hire 20,000 new workers for the initiative, the bulk of whom will be focused on R&D, AI, machine learning, and silicon engineering.