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Additionally, Home Chef used KPM鈥檚 shopper data to reach lapsed customers and in-market shoppers and measure performance after a streaming campaign on Roku. The campaign achieved 2.4 times the return on ad spend, and delivered a 20.6% lift in sales among new buyers. Home Chef was able to recapture lapsed buyers and activate a new segment of meal kit customers.

The channel will pull in around 10 times as many ad dollars as TikTok this year, and overall spend in the US still exceeds both CTV and retail media. TV advertising could be hurt by the SAG-AFTRA strike as show productions grind to a halt. However, unscripted TV and libraries of backlogged content could buoy the channel until a resolution is reached. Use this chart:. Budget TV ad spend.

With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

A slowed economy is also reflected in suppressed ad spending for some sectors that target consumer spending. Retail is Canada鈥檚 top spender on digital advertising. It accounts for more than a fifth of all digital spending. The ecommerce boom in Canada has driven digital spending higher for retailers, as they target ads on digital platforms to reach online shoppers.

The green light will let Nielsen tap into both panel-based measurement and streamers鈥� first-party data when assessing viewership for broadcasts available through both channels. Amazon is the only streamer currently using the integrated measurement.

As consumer spending slows, ad spending will shrink in kind. Fifty-four percent of global marketers are likely to reduce ad spend in 2025, per Nielsen, and 60% of advertisers who are cutting back plan to reduce spending by 6% to 10%, according to IAB. Tighter budgets may push advertisers to scale back on high-impact channels like CTV, where CPMs often exceed those of lower-cost alternatives.

69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.

Retailers are reimagining shopper journeys with AI-assisted search. As platforms refine their new tools and features, consumer behavior and retail search ad formats will evolve. Obstacles to measuring incrementality remain.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Mendelsohn also highlighted the payoff from AI-driven ad tools, noting that businesses using Advantage Shopping Campaigns have experienced an average 22% increase in ad performance. 鈥淎I really is at the heart of everything that we鈥檙e doing,鈥� Mendelsohn said. These AI-driven tools are quickly gaining traction, with over 1 million advertisers using them in the past month to create 15 million ads.

Highlight growth in retail media spend. Advocate for increasing retail media spend. Form strategic alliances with key retailers to gain preferential access to premium ad placements. More like this:. In-store retail media spend will hit $1 billion in 2028. Retail media, merchant teams must work together to maximize in-store marketing. 4 (more) retail media networks worth watching.

US buyers鈥� most valuable metric when assessing campaign performance on retail media networks isn鈥檛 return on ad spend (ROAS) or ROI. It鈥檚 incrementality, according to May 2022 data from Criteo.

Why it matters: Retail media and commerce media, which focus on optimizing shopping experiences both online and offline, has become a critical area for ad spending.

And honestly, I doubt that most Amazon shoppers will even know the coverage exists unless Amazon goes in heavily on promoting it in their app or something, and I'm not sure they're that keen to do that. I also thought that choosing Brian Williams as a way to build up their news brand was a strange choice. I'm not sure he's much of a household name these days.

Over 72.6% of US social shoppers have seen shopping-related short-form videos, such as Instagram Reels, making them the most popular type of content in social media shopping鈥�. YouTube is looking to capture a larger share in the competitive market.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

CEOs鈥� politics impact their brands: Hastings鈥� endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.

How marketers should rethink digital ad channels, based on our forecast data. Search Ad Spending Forecast and Trends H1 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/7 - Social鈥檚 slow show. 6/6 - App-y shopping. 6/5 - In AI we trust? 6/2 - Commercial break-through. 6/1 - One fad Apple.

TikTok boosts movie success: The platform drives theater attendance and ticket sales, especially among younger audiences.

A recent partnership with Yahoo鈥檚 demand-side platform (DSP) opens Spotify's ad inventory to programmatic buyers outside its self-serve system; the move is part of a broader industry trend of emerging ad platforms like Spotify, Netflix, and Uber turning to programmatic channels to drive ad revenues.

However, the two metrics usually move in tandem, with ecommerce booms heralding ad spending booms, and ecommerce deceleration heralding ad spending deceleration. Worldwide ecommerce sales growth began a two-year decline in 2021 that the global ad industry quickly emulated.

Full-funnel insights: Connection of brand KPIs like awareness, preference, and purchase intent to online behaviors like search, site visits, and ecommerce. Cross-media, omnichannel performance: Insight into performance across all media, devices, and channels.