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The ecommerce giant has led the market in France and the UK, too, but more substantially in Germany; in terms of retail ecommerce sales in 2024, for example, Amazon will account for 45.1% of the total, versus just 24.1% and 24.8% in France and the UK, respectively.

Just Eat Takeaway expands retail media offerings with Rokt partnership: The delivery company joins DoorDash, Instacart, and Gopuff in enhancing its ad capabilities

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

Companies like Instacart, DoorDash, and Gopuff are expanding their ad formats and leveraging their first-party data, indicating broader trends in retail media creativity and off-site advertising growth. Non-retail verticals like financial services and travel are adopting the retail media model to monetize their first-party data, though advertiser demand remains uncertain.

They all cover retail and E-commerce. One of them is our vice president of content as well, in her spare time. As well as heading up our retail and E-Commerce desk, she's based in New York City where the green ones live. It's Suzy Davidkhanian. Suzy Davidkhanian:. Thanks for having me. Marcus Johnson:. Do you just refer to all of them as like the colors? Suzy Davidkhanian:. By the color, yeah.

Go further: Read our Commerce Media Explainer 2024.

Why this matters: Hispanic consumers are a historically underserved population in US media and advertising, and their impact is not reflected in the spending devoted to reaching them. Nielsen鈥檚 report shows that these viewers are highly engaged and anything but a monolith, making the benefits of outreach clear.

The launch of MyFree DirecTV demonstrates the pay TV company's effort to diversify its offerings and adapt to the evolving media landscape. This move could help DirecTV attract cord-cutters and younger audiences who prefer free, ad-supported content over traditional pay-TV subscriptions.

Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.

The boom times for ecommerce and retail have largely passed. 鈥淚t鈥檚 going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it鈥檚 not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,鈥� our analyst Blake Droesch said.

What is shoppable media and which formats have the most potential?

US e-commerce sales will total around $1.2 trillion this year. There are a lot of places throughout that e-commerce purchase funnel where retailers and brands are leaving revenue on the table. Maybe they're offering a discount to a shopper who would've made that purchase without the discount or they're creating friction that irritates shoppers and leads them to go somewhere else.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Its search product is tied to ecommerce, making it a highly shoppable and direct marketing channel that could gain further use if Google shrinks. Though Apple鈥檚 share is almost 10 times smaller than Google鈥檚 at $6.32 billion this year, the end of its contract with Google could prompt the company to accelerate long-rumored plans to launch its own search engine.

Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.

Walmart is unlikely to put Vizio data behind closed doors: A renewed measurement deal with Comscore could assuage concerns about signal loss.

And honestly, I doubt that most Amazon shoppers will even know the coverage exists unless Amazon goes in heavily on promoting it in their app or something, and I'm not sure they're that keen to do that. I also thought that choosing Brian Williams as a way to build up their news brand was a strange choice. I'm not sure he's much of a household name these days.